Malaysian cuisine Audience in United States

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Malaysian cuisine has an estimated audience of 788,145 people in United States. 57.2% are female, 42.8% are male, average age 35.0. Top regions: California, New York, Pennsylvania. Top brand affinities: Indonesian cuisine, Pedas, Malay cuisine, Eenadu, Tamil cuisine.

The average Malaysian cuisine fan in United States is 35.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Indonesian cuisine, Pedas, Malay cuisine, with strongest over-indexing on Indonesian cuisine (121.6× the country average). Demographically, the Malaysian cuisine audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Malaysian cuisine fans

Demographic split for Malaysian cuisine audience in United States
MetricValue
Female57.2%
Male42.8%
Average age35.0
Estimated audience size788,145

Audience persona

The typical Malaysian cuisine fan in United States is more female, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Indonesian cuisine.

Top regions in United States

Top regions ranked by reach for Malaysian cuisine in United States
RegionReachAffinity
California77,8920.9×
New York43,7480.99×
Pennsylvania38,4261.45×
Massachusetts33,6232.17×
Texas32,4810.48×
Illinois27,4161.04×
New Jersey17,5300.87×
Minnesota16,2201.44×
Georgia15,1590.62×
North Carolina14,9360.63×
Florida14,0010.26×
Washington12,7150.8×
Virginia11,6690.61×
Michigan7,2320.35×
Maryland7,2170.53×
Ohio6,9190.28×
Mississippi5,8770.91×
Kentucky5,8630.59×
Alaska5,4473.23×
Missouri5,4270.43×
West Virginia5,3371.45×
Louisiana5,2250.51×
Arkansas5,2210.8×
Oklahoma5,1060.58×
Tennessee5,0200.32×
Arizona4,9480.31×
Alabama4,8640.44×
Indiana4,8560.34×
Wisconsin4,7960.4×
Oregon4,7900.53×
South Carolina4,6010.39×
Nevada4,5280.59×
Kansas4,4810.72×
Idaho4,4801.13×
Colorado4,4230.36×
Hawaii4,2801.26×
Iowa4,2540.66×
Montana4,2211.93×
Rhode Island4,1821.67×
North Dakota4,0562.51×
New Hampshire3,9981.29×
Wyoming3,9253.36×
Nebraska3,9150.99×
Connecticut3,9090.49×
New Mexico3,8940.99×
Maine3,8581.37×
Utah3,8090.54×
Vermont3,7972.74×
Delaware3,4571.59×
Washington, District of Columbia2,7041.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Malaysian cuisine audience
BrandAffinityCategory
Indonesian cuisine121.6×Food & Beverages
Pedas270.9×Travel & Leisure
Malay cuisine217.14×Food & Beverages
Eenadu42.31×News
Tamil cuisine93.57×Food & Beverages
Punjabi cuisine66.25×Food & Beverages
Salaryman15.1×Business & Career
Afrobeat8.43×Music & Radio
Superman3.48×Movies & TV
foodpanda85.13×Food & Beverages
Bengali cuisine66.15×Food & Beverages
Hair tutorials16.53×Beauty & Wellness
Music of Nigeria15.45×Music & Radio
Divya Bhaskar39.3×News
Gujarati language21.95×Politics & Society
Kill Bill17.47×Movies & TV
TikTok3.41×Internet & Social Media
Air India24.05×Travel & Leisure
Pakistani cuisine34.5×Food & Beverages
Zomato22.76×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Malaysian cuisine audience
TraitClusterScore
Risk AppetiteTHRILL2.58
Luxury OrientationPREMIUM2.17
TravellingTHRILL1.95
IndulgenceJOY1.87
Community OrientationOPEN1.79
Design AffinityPREMIUM1.7

Worldwide distribution

Worldwide audience distribution share by country for Malaysian cuisine
CountryShare
Malaysia30.2%
India9.1%
United States7.7%

See Malaysian cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Malaysian cuisine have in United States?

Malaysian cuisine has an estimated audience of 788,145 people in United States, concentrated in California and New York.

What is the gender split and age of Malaysian cuisine fans?

57.2% of Malaysian cuisine fans are female, 42.8% are male, with an average age of 35.0 years.

Which brands do Malaysian cuisine fans like most?

Malaysian cuisine fans show strongest brand affinity for Indonesian cuisine (121.6×), Pedas (270.9×), and Malay cuisine (217.14×) over the country average.

Where do Malaysian cuisine fans live in United States?

Malaysian cuisine fans in United States are most concentrated in California (reach 77,892), New York (reach 43,748), and Pennsylvania (reach 38,426). These three regions account for the largest share of the active audience.

What other brands do Malaysian cuisine fans also like?

Beyond Malaysian cuisine itself, the audience over-indexes on Pedas (270.9×), Malay cuisine (217.14×), Eenadu (42.31×), and Tamil cuisine (93.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Malaysian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.