Punjabi cuisine Audience in United States

Punjabi cuisine has an estimated audience of 589,207 people in United States. 55.4% are female, 44.6% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Hindi, Indonesian cuisine, Malaysian cuisine, PSV Eindhoven, HDFC Bank.

The average Punjabi cuisine fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hindi, Indonesian cuisine, Malaysian cuisine, with strongest over-indexing on Hindi (26.27× the country average). Demographically, the Punjabi cuisine audience skews more female with an average age of 37.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Punjabi cuisine fans

Demographic split for Punjabi cuisine audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.6
Estimated audience size589,207

Audience persona

The typical Punjabi cuisine fan in United States is more female, around 37.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hindi.

Top regions in United States

Top regions ranked by reach for Punjabi cuisine in United States
RegionReachAffinity
California115,7211.79×
Texas81,5421.61×
New York36,9801.12×
Missouri33,5853.54×
Michigan27,5661.79×
Indiana21,4992×
Illinois18,0010.92×
New Jersey17,5331.17×
Arizona16,6581.38×
Washington16,3661.38×
Florida15,4370.39×
Pennsylvania13,8330.7×
Oklahoma13,3242.04×
Ohio12,8920.71×
Virginia12,2400.85×
New Mexico9,9473.37×
Georgia9,3450.51×
North Carolina8,0420.45×
Arkansas7,7711.6×
Massachusetts7,7480.67×
Tennessee7,6640.65×
Oregon6,5490.97×
Maryland6,5040.64×
Nevada5,6350.99×
Nebraska4,9641.68×
Louisiana4,7050.62×
Iowa4,4560.92×
Colorado4,1610.45×
Kentucky4,0630.55×
Wyoming3,8224.38×
Connecticut3,4480.58×
Wisconsin3,3990.38×
Utah3,2900.62×
Alabama3,0390.37×
Minnesota2,9690.35×
South Carolina2,8740.32×
Mississippi2,4840.51×
Kansas2,3880.51×
Washington, District of Columbia1,3760.78×
Idaho1,2350.42×
West Virginia1,1590.42×
Alaska1,0680.85×
New Hampshire1,0280.44×
Rhode Island9930.53×
Hawaii9440.37×
Montana9310.57×
South Dakota9190.67×
North Dakota8940.74×
Maine8510.4×
Vermont8370.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Punjabi cuisine audience
BrandAffinityCategory
Hindi26.27×Politics & Society
Indonesian cuisine64.81×Food & Beverages
Malaysian cuisine64.85×Food & Beverages
PSV Eindhoven56.59×Sports
HDFC Bank65.04×Business & Career
Ranbir Kapoor53.17×Movies & TV
Ranveer Singh41.72×Movies & TV
India national cricket team21.12×Sports
Pakistan12.56×Travel & Leisure
Biryani40.74×Food & Beverages
Diljit Dosanjh40.46×Music & Radio
Akshay Kumar38.14×Movies & TV
MARIA.B30.69×Fashion & Accessoires
Kia Sportage19.26×Cars & Mobility
Shahid Kapoor40.42×Movies & TV
Cricket World Cup19.44×Sports
Anushka Sharma41.11×Movies & TV
Arab cuisine21.67×Food & Beverages
Planet Fitness3.3×Sports
Kajol34.33×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Punjabi cuisine audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.28
Community OrientationOPEN2.25
Pet OwnershipJOY2.02
Quality AwarenessPREMIUM1.93
TravellingTHRILL1.92
Urban LifestyleOPEN1.85

Worldwide distribution

Worldwide audience distribution share by country for Punjabi cuisine
CountryShare
India40.7%
United States11.1%
United Kingdom9.0%

See Punjabi cuisine audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Punjabi cuisine have in United States?

Punjabi cuisine has an estimated audience of 589,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Punjabi cuisine fans?

55.4% of Punjabi cuisine fans are female, 44.6% are male, with an average age of 37.6 years.

Which brands do Punjabi cuisine fans like most?

Punjabi cuisine fans show strongest brand affinity for Hindi (26.27×), Indonesian cuisine (64.81×), and Malaysian cuisine (64.85×) over the country average.

Where do Punjabi cuisine fans live in United States?

Punjabi cuisine fans in United States are most concentrated in California (reach 115,721), Texas (reach 81,542), and New York (reach 36,980). These three regions account for the largest share of the active audience.

What other brands do Punjabi cuisine fans also like?

Beyond Punjabi cuisine itself, the audience over-indexes on Indonesian cuisine (64.81×), Malaysian cuisine (64.85×), PSV Eindhoven (56.59×), and HDFC Bank (65.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Punjabi cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.