Rascasse Audience Intelligence

Punjabi cuisine Audience in United States

A data profile of the people who buy, follow and care about Punjabi cuisine in United States — modelled from more than twelve digital signal sources. Punjabi cuisine has an estimated audience of 589,207 people in United States.

#63among Cuisine in United States#10716among Topic in United States#1792in Food & Beverages

The average Punjabi cuisine fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Indonesian cuisine, Hindi, Malaysian cuisine, with strongest over-indexing on Indonesian cuisine (70.69× the country average).

Demographically, the Punjabi cuisine audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Punjabi cuisine fan in United States is more female, around 37.6 years old, with strong Community Orientation tendencies and a notable affinity for Indonesian cuisine.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Punjabi cuisine profile in United States.

Audience size
589K
in United States
Gender
55.4%♀
44.6% male
Age
37.6
average years
Country rank
#33192
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Punjabi cuisine fans

55.4% are female, 44.6% are male, average age 37.6.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Punjabi cuisine audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.6
Estimated audience size589,207
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Punjabi cuisine audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3922%
40-4919%
50+16%
Fig. 04

Worldwide distribution

11.1%

of the worldwide Punjabi cuisine audience comes from United States.

Worldwide audience distribution share by country for Punjabi cuisine
CountryShare
India40.7%
United States11.1%
United Kingdom9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Punjabi cuisine audience in United States is strongest.

Fig. 05

Top regions by affinity

Punjabi cuisine fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~5K5.81×
02New Mexico~8K2.79×
03Missouri~30K2.71×
04Texas~90K1.79×
05Indiana~20K1.58×
06Oklahoma~10K1.52×
07Nebraska~4K1.52×
08Arkansas~7K1.47×
09South Dakota~2K1.44×
10California~90K1.42×
11Iowa~7K1.36×
12Tennessee~20K1.32×
13Michigan~20K1.31×
14Arizona~10K1.16×
15Kansas~5K1.11×
16Washington~10K1.04×
17Oregon~7K1.00×
18New Jersey~10K0.96×
19Nevada~5K0.94×
20Alaska~1K0.94×
21North Dakota~1K0.92×
22New York~30K0.88×
23Montana~1K0.88×
24Rhode Island~2K0.87×
25Delaware~1K0.87×
26Maine~2K0.86×
27Kentucky~6K0.85×
28Mississippi~4K0.85×
29West Virginia~2K0.85×
30Hawaii~2K0.85×
31New Hampshire~2K0.84×
32Washington, District of Columbia~1K0.84×
33Idaho~2K0.83×
34Illinois~20K0.81×
35Utah~4K0.81×
36Ohio~10K0.80×
37Virginia~10K0.78×
38Alabama~6K0.74×
39Louisiana~6K0.74×
40South Carolina~6K0.71×
41Connecticut~4K0.71×
42Pennsylvania~10K0.66×
43Maryland~7K0.66×
44Georgia~10K0.64×
45Massachusetts~7K0.64×
46Wisconsin~6K0.64×
47Minnesota~5K0.62×
48Colorado~6K0.61×
49North Carolina~10K0.54×
50Florida~20K0.42×
Fig. 06

Affinity by region

Affinity by region — Punjabi cuisine, United States
0.42×1.00×5.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Punjabi cuisine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Punjabi cuisine audience
#·InterestCategoryAffinity×
01Indonesian cuisineFood & Beverages70.69×
02Malaysian cuisineFood & Beverages66.25×
03Ranbir KapoorMovies & TV44.20×
04HDFC BankBusiness & Career40.73×
05HindustanPolitics & Society37.45×
06Ranveer SinghMovies & TV35.41×
07KajolMovies & TV32.40×
08BiryaniFood & Beverages29.45×
09Brownie (folklore)Food & Beverages27.14×
10Alia BhattMovies & TV26.17×
11HindiPolitics & Society25.88×
12Arab cuisineFood & Beverages21.29×
13International educationBusiness & Career16.43×
14India national cricket teamSports14.38×
15PakistanTravel & Leisure10.77×
16Microwave ovenHome & Garden5.54×
17Renewable energyBusiness & Career4.65×
18CanadaTravel & Leisure3.77×
19Discount storesShopping3.59×
20Trader Joe'sShopping2.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Punjabi cuisine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Punjabi cuisine audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.38×
Convenience OrientationPREMIUM2.37×
Quality AwarenessPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Punjabi cuisine audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
DIY MentalityTHRILL0.85×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Punjabi cuisine have in United States?

Punjabi cuisine has an estimated audience of 589,207 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Punjabi cuisine fans?

55.4% of Punjabi cuisine fans are female, 44.6% are male, with an average age of 37.6 years.

03

Which brands do Punjabi cuisine fans like most?

Punjabi cuisine fans show strongest brand affinity for Indonesian cuisine (70.69×), Hindi (25.88×), and Malaysian cuisine (66.25×) over the country average.

04

Where do Punjabi cuisine fans live in United States?

Punjabi cuisine fans in United States are most concentrated in California (reach ~90K), Texas (reach ~90K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Punjabi cuisine fans also like?

Beyond Punjabi cuisine itself, the audience over-indexes on Hindi (25.88×), Malaysian cuisine (66.25×), Ranveer Singh (35.41×), and Ranbir Kapoor (44.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Punjabi cuisine audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Punjabi cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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