Rascasse Audience Intelligence

Biryani Audience in United States

A data profile of the people who buy, follow and care about Biryani in United States — modelled from more than twelve digital signal sources. Biryani has an estimated audience of 727,598 people in United States.

#215among Dish in United States#9902among Topic in United States#1616in Food & Beverages

The average Biryani fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Zomato, Giannis Antetokounmpo, Eenadu, with strongest over-indexing on Zomato (61.65× the country average).

Demographically, the Biryani audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Biryani fan in United States is more female, around 35.7 years old, with strong Individualism tendencies and a notable affinity for Zomato.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biryani profile in United States.

Audience size
728K
in United States
Gender
57.5%♀
42.5% male
Age
35.7
average years
Country rank
#29208
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biryani fans

57.5% are female, 42.5% are male, average age 35.7.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Biryani audience in United States
MetricValue
Female57.5%
Male42.5%
Average age35.7
Estimated audience size727,598
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Biryani audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3922%
40-4918%
50+11%
Fig. 04

Worldwide distribution

7.7%

of the worldwide Biryani audience comes from United States.

Worldwide audience distribution share by country for Biryani
CountryShare
India18.6%
Japan8.8%
United States7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biryani audience in United States is strongest.

Fig. 05

Top regions by affinity

Biryani fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.60×
02Virginia~30K1.59×
03Washington, District of Columbia~3K1.49×
04Wyoming~2K1.46×
05New Jersey~30K1.44×
06California~100K1.40×
07Texas~90K1.36×
08Colorado~10K1.28×
09Illinois~30K1.27×
10New York~50K1.24×
11Georgia~30K1.23×
12Maryland~10K1.19×
13Vermont~2K1.19×
14Massachusetts~20K1.14×
15Nebraska~4K1.14×
16Michigan~20K1.13×
17North Carolina~20K1.12×
18Oregon~9K1.12×
19Connecticut~8K1.11×
20Pennsylvania~30K1.09×
21New Hampshire~3K1.05×
22Delaware~2K1.05×
23Alaska~2K1.05×
24Missouri~10K0.99×
25Kansas~6K0.98×
26Wisconsin~10K0.97×
27Ohio~20K0.96×
28Minnesota~10K0.95×
29Rhode Island~2K0.93×
30Indiana~10K0.92×
31Arkansas~5K0.91×
32Arizona~10K0.88×
33Hawaii~3K0.86×
34Montana~2K0.84×
35Utah~5K0.83×
36Maine~2K0.82×
37Florida~40K0.80×
38Iowa~5K0.80×
39South Dakota~1K0.79×
40Tennessee~10K0.78×
41Oklahoma~6K0.75×
42Nevada~5K0.73×
43Idaho~3K0.72×
44South Carolina~8K0.71×
45Kentucky~6K0.71×
46New Mexico~3K0.71×
47Louisiana~7K0.70×
48Alabama~7K0.68×
49West Virginia~2K0.60×
50Mississippi~4K0.59×
Fig. 06

Affinity by region

Affinity by region — Biryani, United States
0.59×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Biryani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Biryani audience
#·InterestCategoryAffinity×
01ZomatoFood & Beverages61.65×
02EenaduNews42.31×
03Little MonsterMusic & Radio36.53×
04CricbuzzSports28.41×
05Manny MachadoSports28.24×
06Los Angeles ChargersSports22.33×
07Luka DončićSports21.68×
08India national cricket teamSports20.41×
09Hair tutorialsBeauty & Wellness19.76×
10Draymond GreenSports19.53×
11Giannis AntetokounmpoSports19.00×
12Klay ThompsonSports17.21×
13Music of NigeriaMusic & Radio16.79×
14Anthony Davis (basketball)Sports13.52×
15Rhianna (singer)Music & Radio12.09×
16Ski mountaineeringSports11.98×
17AfrobeatMusic & Radio8.44×
18FIFA World CupSports4.73×
19SupermanMovies & TV4.07×
20TikTokInternet & Social Media3.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biryani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biryani audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.58×
TravellingTHRILL2.30×
Early Adopter MentalityPOWER2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biryani audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
ExtroversionTHRILL0.95×
DIY MentalityTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Biryani have in United States?

Biryani has an estimated audience of 727,598 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Biryani fans?

57.5% of Biryani fans are female, 42.5% are male, with an average age of 35.7 years.

03

Which brands do Biryani fans like most?

Biryani fans show strongest brand affinity for Zomato (61.65×), Giannis Antetokounmpo (19×), and Eenadu (42.31×) over the country average.

04

Where do Biryani fans live in United States?

Biryani fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Biryani fans also like?

Beyond Biryani itself, the audience over-indexes on Giannis Antetokounmpo (19×), Eenadu (42.31×), Luka Dončić (21.68×), and Cricbuzz (28.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Biryani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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