Zomato Audience in United States

Zomato has an estimated audience of 2,130,962 people in United States. 56.7% are female, 43.3% are male, average age 32.7. Top regions: California, Texas, New York. Top brand affinities: Khan Academy, Kia Sportage, This Is Us (TV series), Autism Awareness, Biryani.

The average Zomato fan in United States is 32.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Khan Academy, Kia Sportage, This Is Us (TV series), with strongest over-indexing on Khan Academy (33.2× the country average). Demographically, the Zomato audience skews more female with an average age of 32.7, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

Demographics of Zomato fans

Demographic split for Zomato audience in United States
MetricValue
Female56.7%
Male43.3%
Average age32.7
Estimated audience size2,130,962

Audience persona

The typical Zomato fan in United States is more female, around 32.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Khan Academy.

Top regions in United States

Top regions ranked by reach for Zomato in United States
RegionReachAffinity
California428,2291.83×
Texas286,6201.56×
New York199,4931.68×
Florida144,1371×
New Jersey124,3222.29×
Illinois108,0851.52×
Virginia97,1831.87×
Washington87,7242.05×
Georgia84,9061.29×
Pennsylvania74,8321.04×
Massachusetts74,4091.77×
North Carolina73,5091.15×
Ohio62,8100.96×
Michigan52,1740.94×
Arizona48,1511.11×
Maryland41,7061.14×
Indiana36,4980.94×
Tennessee33,9110.79×
Colorado33,3590.99×
Missouri33,2010.97×
Oregon28,2951.16×
Connecticut26,2841.23×
Minnesota26,2710.86×
Wisconsin23,5770.74×
South Carolina20,9290.65×
Alabama20,8440.7×
Kentucky19,7120.74×
Arkansas17,7271.01×
Louisiana17,0530.62×
Nevada17,0180.83×
Oklahoma16,8310.71×
Kansas15,9540.95×
Washington, District of Columbia15,3042.39×
Utah14,8170.78×
Iowa13,4630.77×
Mississippi9,8800.56×
New Hampshire7,6430.91×
Nebraska6,7100.63×
New Mexico6,5470.61×
Idaho6,2030.58×
Delaware6,1541.05×
Rhode Island5,8530.86×
Hawaii5,3610.59×
Maine4,3240.57×
West Virginia4,3180.44×
Montana3,2000.54×
South Dakota2,7470.56×
Alaska2,3940.53×
Vermont2,1280.57×
North Dakota1,8720.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Zomato audience
BrandAffinityCategory
Khan Academy33.2×Business & Career
Kia Sportage63.46×Cars & Mobility
This Is Us (TV series)29.82×Movies & TV
Autism Awareness19.03×Health
Biryani69.51×Food & Beverages
Diabetes mellitus awareness12.48×Health
Once Upon a Time (TV series)27.39×Movies & TV
Full House26.62×Movies & TV
Honda HR-V42.31×Cars & Mobility
SeaWorld San Diego30.12×Travel & Leisure
Microblogging12.67×Technology & Electronics
Indeed.com5.73×Business & Career
Jane the Virgin27.63×Movies & TV
Pre-school playgroup46.43×Kids & Family
Singer-songwriter5.51×Music & Radio
Kumon32.98×Business & Career
Jollibee13.63×Food & Beverages
Disneyland Paris14.73×Travel & Leisure
JetBlue8.52×Travel & Leisure
Flipkart19.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Zomato audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.22
Luxury OrientationPREMIUM2.12
Community OrientationOPEN1.99
Pet OwnershipJOY1.87
Design AffinityPREMIUM1.69
SustainabilityBALANCE1.61

Worldwide distribution

Worldwide audience distribution share by country for Zomato
CountryShare
India65.1%
United States11.5%
United Arab Emirates5.0%

See Zomato audiences in other countries

More Recipes audiences in United States

Frequently asked questions

How many fans does Zomato have in United States?

Zomato has an estimated audience of 2,130,962 people in United States, concentrated in California and Texas.

What is the gender split and age of Zomato fans?

56.7% of Zomato fans are female, 43.3% are male, with an average age of 32.7 years.

Which brands do Zomato fans like most?

Zomato fans show strongest brand affinity for Khan Academy (33.2×), Kia Sportage (63.46×), and This Is Us (TV series) (29.82×) over the country average.

Where do Zomato fans live in United States?

Zomato fans in United States are most concentrated in California (reach 428,229), Texas (reach 286,620), and New York (reach 199,493). These three regions account for the largest share of the active audience.

What other brands do Zomato fans also like?

Beyond Zomato itself, the audience over-indexes on Kia Sportage (63.46×), This Is Us (TV series) (29.82×), Autism Awareness (19.03×), and Biryani (69.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Zomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.