Rascasse Audience Intelligence

Zomato Audience in United States

A data profile of the people who buy, follow and care about Zomato in United States — modelled from more than twelve digital signal sources. Zomato has an estimated audience of 2,145,494 people in United States.

#2among Recipes in United States#417among Website / Newspaper / Magazine in United States#820in Food & Beverages

The average Zomato fan in United States is 32.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Once Upon a Time (TV series), SeaWorld San Diego, with strongest over-indexing on International education (34.87× the country average).

Demographically, the Zomato audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Zomato fan in United States is more female, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zomato profile in United States.

Audience size
2.1M
in United States
Gender
56.7%♀
43.3% male
Age
32.7
average years
Country rank
#13495
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+89%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Zomato

56.7% are female, 43.3% are male, average age 32.7.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Zomato audience in United States
MetricValue
Female56.7%
Male43.3%
Average age32.7
Estimated audience size2,145,494
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Zomato audience in United States
Age bracketShare%
16-1932%
20-2927%
30-3920%
40-4913%
50+8%
Fig. 04

Worldwide distribution

11.5%

of the worldwide Zomato audience comes from United States.

Worldwide audience distribution share by country for Zomato
CountryShare
India64.4%
United States11.5%
United Arab Emirates4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zomato audience in United States is strongest.

Fig. 05

Top regions by affinity

Zomato fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~6K1.83×
02Washington, District of Columbia~10K1.72×
03Kansas~30K1.68×
04Louisiana~50K1.67×
05New Jersey~90K1.65×
06New York~200K1.62×
07California~400K1.59×
08Washington~60K1.47×
09Virginia~70K1.33×
10Massachusetts~50K1.28×
11Illinois~90K1.22×
12Georgia~80K1.20×
13Texas~200K1.18×
14Florida~200K1.13×
15Connecticut~20K1.10×
16Tennessee~50K1.06×
17Mississippi~20K1.04×
18South Dakota~5K1.02×
19North Carolina~60K0.99×
20Maryland~40K0.99×
21Pennsylvania~70K0.98×
22Colorado~30K0.98×
23Kentucky~30K0.98×
24Arizona~40K0.97×
25Delaware~6K0.97×
26Indiana~40K0.96×
27Missouri~30K0.94×
28Arkansas~20K0.94×
29Ohio~60K0.92×
30Rhode Island~6K0.92×
31Oregon~20K0.91×
32West Virginia~9K0.91×
33South Carolina~30K0.90×
34Alabama~30K0.90×
35New Hampshire~7K0.89×
36Montana~5K0.88×
37Michigan~50K0.87×
38Idaho~9K0.87×
39North Dakota~4K0.87×
40Alaska~4K0.86×
41Iowa~10K0.85×
42Oklahoma~20K0.83×
43Nevada~20K0.83×
44Utah~20K0.79×
45New Mexico~8K0.79×
46Wisconsin~30K0.78×
47Minnesota~20K0.78×
48Nebraska~8K0.77×
49Maine~6K0.77×
50Hawaii~7K0.74×
Fig. 06

Affinity by region

Affinity by region — Zomato, United States
0.74×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zomato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zomato audience
#·InterestCategoryAffinity×
01BiryaniFood & Beverages61.65×
02Brownie (folklore)Food & Beverages44.32×
03Friday Night Lights (TV series)Movies & TV42.79×
04International educationBusiness & Career34.87×
05SeaWorld San DiegoTravel & Leisure34.45×
06Kings IslandTravel & Leisure34.37×
07KumonBusiness & Career31.96×
08The Good WifeMovies & TV31.87×
09Once Upon a Time (TV series)Movies & TV29.59×
10PlatedShopping29.21×
11America's Test KitchenFood & Beverages28.14×
12Chopped (TV series)Movies & TV21.67×
13Knott's Berry FarmTravel & Leisure18.14×
14FlipkartShopping17.20×
15This Is Us (TV series)Movies & TV15.72×
16Pet Supplies PlusShopping14.84×
17Khan AcademyBusiness & Career14.71×
18JetBlueTravel & Leisure10.89×
19Alaska AirlinesTravel & Leisure10.34×
20Outback SteakhouseFood & Beverages10.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zomato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zomato audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.89×
Luxury OrientationPREMIUM2.58×
Pet OwnershipJOY2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zomato audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
IndividualismJOY0.91×
Social Media UsageJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zomato have in United States?

Zomato has an estimated audience of 2,145,494 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Zomato fans?

56.7% of Zomato fans are female, 43.3% are male, with an average age of 32.7 years.

03

Which brands do Zomato fans like most?

Zomato fans show strongest brand affinity for International education (34.87×), Once Upon a Time (TV series) (29.59×), and SeaWorld San Diego (34.45×) over the country average.

04

Where do Zomato fans live in United States?

Zomato fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Zomato fans also like?

Beyond Zomato itself, the audience over-indexes on Once Upon a Time (TV series) (29.59×), SeaWorld San Diego (34.45×), Khan Academy (14.71×), and Biryani (61.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Zomato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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