Shades of green Audience in United States

Shades of green logo

Shades of green has an estimated audience of 1,740,606 people in United States. 70.0% are female, 30.0% are male, average age 35.1. Top regions: Florida, Texas, California. Top brand affinities: Sustainable energy, Detroit Tigers, Milwaukee Brewers, Organic food, Nordstrom.

The average Shades of green fan in United States is 35.1 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, Texas, California. Top brand affinities include Sustainable energy, Detroit Tigers, Milwaukee Brewers, with strongest over-indexing on Sustainable energy (2.91× the country average). Demographically, the Shades of green audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Recipes

Demographics of Shades of green fans

Demographic split for Shades of green audience in United States
MetricValue
Female70.0%
Male30.0%
Average age35.1
Estimated audience size1,740,606

Audience persona

The typical Shades of green fan in United States is more female, around 35.1 years old, with strong Design Affinity tendencies and a notable affinity for Sustainable energy.

Top regions in United States

Top regions ranked by reach for Shades of green in United States
RegionReachAffinity
Florida305,3582.59×
Texas149,0941×
California108,7820.57×
New York70,5990.73×
Georgia70,3481.31×
Virginia66,5391.57×
North Carolina64,6301.23×
Pennsylvania57,4260.98×
Ohio49,4340.92×
Illinois44,9240.77×
South Carolina41,9041.6×
Tennessee37,8221.08×
Maryland36,5781.22×
Michigan36,5160.8×
New Jersey34,2700.77×
Alabama33,6431.38×
Massachusetts33,2190.97×
Indiana31,2550.98×
Washington29,1270.83×
Louisiana27,4621.22×
Kentucky24,2301.11×
Missouri24,0200.86×
Colorado23,3210.85×
Arizona22,0540.62×
Mississippi19,4181.35×
Oklahoma19,0410.99×
Wisconsin19,0000.73×
Minnesota18,6650.75×
Connecticut14,2720.82×
Utah13,6430.88×
Oregon13,2970.67×
Arkansas12,9040.9×
Iowa11,7340.82×
Kansas11,1950.82×
Nevada10,7050.64×
West Virginia8,4491.04×
Hawaii7,9131.06×
Nebraska7,5390.86×
New Hampshire7,2991.06×
Maine7,1951.15×
Idaho6,9320.79×
Alaska6,5021.75×
New Mexico6,1090.7×
Rhode Island6,0871.1×
Delaware5,5611.16×
Washington, District of Columbia4,4980.86×
Montana3,7440.78×
South Dakota3,7000.92×
North Dakota3,1620.88×
Vermont2,7210.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shades of green audience
BrandAffinityCategory
Sustainable energy2.91×Home & Garden
Detroit Tigers2.37×Sports
Milwaukee Brewers3.16×Sports
Organic food1.59×Food & Beverages
Nordstrom1.55×Shopping
Real Madrid C.F.1.8×Sports
Renewable energy2.25×Business & Career
IKEA1.52×Home & Garden
Etsy1.57×Fashion & Accessoires
Non-alcoholic beverage2.5×Food & Beverages
Solar energy1.83×Home & Garden
Discount stores1.62×Shopping
Microwave oven2.06×Home & Garden
Pharmacy1.68×Business & Career
Innovation1.77×Business & Career
La Liga2.99×Sports
Local food1.5×Food & Beverages
ULTA Beauty1.54×Beauty & Wellness
Urban Outfitters1.95×Shopping
Vintage clothing1.6×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shades of green audience
TraitClusterScore
Design AffinityPREMIUM1.89
SustainabilityBALANCE1.79
Career OrientationPOWER1.74
Convenience OrientationPREMIUM1.71
Family OrientationCONSERVATISM1.69
TravellingTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Shades of green
CountryShare
United States48.2%
Malaysia7.5%
United Kingdom6.5%

See Shades of green audiences in other countries

More Recipes audiences in United States

Frequently asked questions

How many fans does Shades of green have in United States?

Shades of green has an estimated audience of 1,740,606 people in United States, concentrated in Florida and Texas.

What is the gender split and age of Shades of green fans?

70.0% of Shades of green fans are female, 30.0% are male, with an average age of 35.1 years.

Which brands do Shades of green fans like most?

Shades of green fans show strongest brand affinity for Sustainable energy (2.91×), Detroit Tigers (2.37×), and Milwaukee Brewers (3.16×) over the country average.

Where do Shades of green fans live in United States?

Shades of green fans in United States are most concentrated in Florida (reach 305,358), Texas (reach 149,094), and California (reach 108,782). These three regions account for the largest share of the active audience.

What other brands do Shades of green fans also like?

Beyond Shades of green itself, the audience over-indexes on Detroit Tigers (2.37×), Milwaukee Brewers (3.16×), Organic food (1.59×), and Nordstrom (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shades of green. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.