Sports club Audience in United States

Sports club logo

Sports club has an estimated audience of 16,875,663 people in United States. 36.4% are female, 63.6% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Soccer, United States, Volleyball, FIFA World Cup, Competition.

The average Sports club fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Soccer, United States, Volleyball, with strongest over-indexing on Soccer (2.63× the country average). Demographically, the Sports club audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Touchpoint

Demographics of Sports club fans

Demographic split for Sports club audience in United States
MetricValue
Female36.4%
Male63.6%
Average age38.7
Estimated audience size16,875,663

Audience persona

The typical Sports club fan in United States is more male, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Soccer.

Top regions in United States

Top regions ranked by reach for Sports club in United States
RegionReachAffinity
California3,819,9502.06×
Texas2,139,5841.47×
New York1,710,2191.81×
South Carolina1,479,1125.83×
Florida1,175,0001.03×
Wisconsin1,136,0744.47×
Massachusetts912,8942.75×
Pennsylvania715,9631.26×
Illinois537,3510.96×
New Jersey516,8301.2×
North Carolina466,8540.92×
Virginia426,5011.04×
Ohio383,1610.74×
Michigan348,5750.79×
Georgia336,5820.65×
Washington331,8010.98×
Indiana258,0110.84×
Maryland219,3390.76×
Tennessee208,2480.62×
Arizona190,8980.55×
Oregon180,1600.93×
Colorado178,5870.67×
Missouri154,5780.57×
Minnesota152,3510.63×
Kentucky145,0520.69×
Utah132,3380.88×
Louisiana127,3520.59×
Connecticut124,3100.73×
Nevada110,7020.68×
Oklahoma102,3770.55×
Kansas102,2470.77×
Alabama89,1180.38×
Washington, District of Columbia83,6981.65×
Mississippi76,1880.55×
Iowa75,0070.54×
Arkansas69,4890.5×
New Mexico59,2320.7×
Hawaii55,4840.76×
Maine47,3450.78×
Nebraska44,6570.53×
New Hampshire44,2230.67×
Rhode Island42,0360.78×
Idaho40,2700.48×
West Virginia38,5760.49×
South Dakota29,5230.76×
Delaware27,4860.59×
Montana24,8040.53×
Wyoming17,6380.71×
Alaska15,0640.42×
North Dakota13,3210.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sports club audience
BrandAffinityCategory
Soccer2.63×Sports
United States1.53×Travel & Leisure
Volleyball3.05×Sports
FIFA World Cup1.94×Sports
Competition2.1×Business & Career
Wikipedia1.89×Internet & Social Media
Team sport1.66×Sports
Women's sports9.77×
Detroit Tigers2.28×Sports
Real Madrid C.F.1.82×Sports
La Liga3.46×Sports
Physical strength2.17×Sports
Creative Commons1.99×Technology & Electronics
WNBA2.12×Sports
Futsal9.63×Sports
Milwaukee Brewers2.7×Sports
Batman1.56×Movies & TV
Liga MX2.79×Sports
Broadcast engineering3.27×Business & Career
Club América3.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sports club audience
TraitClusterScore
Convenience OrientationPREMIUM1.23
Early Adopter MentalityPOWER1.11
Urban LifestyleOPEN1.08
Sports ActivityPOWER1.08
TravellingTHRILL1.07
SpiritualityBALANCE1.06

Worldwide distribution

Worldwide audience distribution share by country for Sports club
CountryShare
United States13.7%
Japan11.1%
Germany6.4%

See Sports club audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sports club have in United States?

Sports club has an estimated audience of 16,875,663 people in United States, concentrated in California and Texas.

What is the gender split and age of Sports club fans?

36.4% of Sports club fans are female, 63.6% are male, with an average age of 38.7 years.

Which brands do Sports club fans like most?

Sports club fans show strongest brand affinity for Soccer (2.63×), United States (1.53×), and Volleyball (3.05×) over the country average.

Where do Sports club fans live in United States?

Sports club fans in United States are most concentrated in California (reach 3,819,950), Texas (reach 2,139,584), and New York (reach 1,710,219). These three regions account for the largest share of the active audience.

What other brands do Sports club fans also like?

Beyond Sports club itself, the audience over-indexes on United States (1.53×), Volleyball (3.05×), FIFA World Cup (1.94×), and Competition (2.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.