Rascasse Audience Intelligence

Sports club Audience in United States

A data profile of the people who buy, follow and care about Sports club in United States — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 16,875,663 people in United States.

#59among Touchpoint in United States#146in Sports

The average Sports club fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include FIFA World Cup 2026, SlideShow (TV series), Soccer, with strongest over-indexing on FIFA World Cup 2026 (2.48× the country average).

Demographically, the Sports club audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sports club fan in United States is more male, around 38.7 years old, with strong Community Orientation tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports club profile in United States.

Audience size
16.9M
in United States
Gender
36.4%♀
63.6% male
Age
38.7
average years
Country rank
#2037
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports club fans

36.4% are female, 63.6% are male, average age 38.7.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for Sports club audience in United States
MetricValue
Female36.4%
Male63.6%
Average age38.7
Estimated audience size16,875,663
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Sports club audience in United States
Age bracketShare%
16-1920%
20-2919%
30-3921%
40-4920%
50+19%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Sports club audience comes from United States.

Worldwide audience distribution share by country for Sports club
CountryShare
United States13.7%
Japan11.1%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports club audience in United States is strongest.

Fig. 05

Top regions by affinity

Sports club fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~200K9.75×
02South Carolina~1M4.25×
03Illinois~2M3.79×
04Wisconsin~800K3.32×
05Virginia~1M2.66×
06Ohio~1M2.12×
07Massachusetts~600K1.87×
08Colorado~500K1.82×
09New York~1.5M1.66×
10California~3M1.57×
11Texas~2M1.52×
12Washington, District of Columbia~60K1.16×
13North Dakota~30K0.95×
14New Jersey~400K0.94×
15Pennsylvania~500K0.90×
16Kansas~100K0.86×
17Florida~1M0.83×
18South Dakota~30K0.80×
19Alaska~30K0.80×
20Maine~50K0.77×
21Rhode Island~40K0.76×
22Montana~30K0.74×
23Indiana~200K0.73×
24Hawaii~50K0.73×
25New Hampshire~50K0.73×
26Delaware~30K0.73×
27Washington~200K0.72×
28Oregon~100K0.72×
29North Carolina~300K0.69×
30Utah~100K0.69×
31New Mexico~60K0.69×
32West Virginia~50K0.68×
33Nevada~100K0.67×
34Connecticut~100K0.65×
35Mississippi~90K0.65×
36Nebraska~60K0.65×
37Idaho~50K0.65×
38Michigan~300K0.64×
39Iowa~90K0.64×
40Maryland~200K0.63×
41Kentucky~100K0.63×
42Arkansas~90K0.62×
43Louisiana~100K0.61×
44Oklahoma~100K0.59×
45Tennessee~200K0.57×
46Missouri~200K0.57×
47Minnesota~100K0.57×
48Georgia~300K0.54×
49Arizona~200K0.52×
50Alabama~100K0.50×
Fig. 06

Affinity by region

Affinity by region — Sports club, United States
0.50×1.00×9.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports club audience
#·InterestCategoryAffinity×
01Women's sportsTopic9.77×
02FutsalSports9.63×
03SlideShow (TV series)Movie / TV Show / Series4.52×
04La LigaSports3.46×
05VolleyballSports3.05×
06Liga MXSports2.79×
07Milwaukee BrewersSports2.70×
08SoccerSports2.63×
09FIFA World Cup 2026Sports2.48×
10Detroit TigersSports2.28×
11Physical strengthSports2.17×
12WNBASports2.12×
13CompetitionBusiness & Career2.10×
14UEFA Champions LeagueSports2.10×
15Creative CommonsTechnology & Electronics1.99×
16FIFA World CupSports1.94×
17WikipediaInternet & Social Media1.89×
18Real Madrid C.F.Sports1.82×
19Team sportSports1.66×
20United StatesTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sports club audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.23×
SpiritualityBALANCE1.19×
Sports ActivityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sports club audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.87×
Design AffinityPREMIUM0.87×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sports club have in United States?

Sports club has an estimated audience of 16,875,663 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sports club fans?

36.4% of Sports club fans are female, 63.6% are male, with an average age of 38.7 years.

03

Which brands do Sports club fans like most?

Sports club fans show strongest brand affinity for FIFA World Cup 2026 (2.48×), SlideShow (TV series) (4.52×), and Soccer (2.63×) over the country average.

04

Where do Sports club fans live in United States?

Sports club fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Illinois (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Sports club fans also like?

Beyond Sports club itself, the audience over-indexes on SlideShow (TV series) (4.52×), Soccer (2.63×), United States (1.53×), and FIFA World Cup (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Sports club audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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