Sports club Audience in France
Sports club has an estimated audience of 5,893,599 people in France. 41.0% are female, 59.0% are male, average age 41.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities: Paris Saint-Germain, Ligue 1, Olympique Lyonnais (Ladies), Foot Mercato, Olympique Lyonnais.
The average Sports club fan in France is 41.0 years old, more male, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est. Top brand affinities include Paris Saint-Germain, Ligue 1, Olympique Lyonnais (Ladies), with strongest over-indexing on Paris Saint-Germain (1.65× the country average). Demographically, the Sports club audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Touchpoint
Demographics of Sports club fans
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 41.0 |
| Estimated audience size | 5,893,599 |
Audience persona
The typical Sports club fan in France is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Paris Saint-Germain.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 1,484,039 | 1.41× |
| Auvergne-Rhône-Alpes | 647,515 | 0.93× |
| Grand Est | 569,341 | 1.19× |
| Pays de la Loire | 517,841 | 1.58× |
| Provence-Alpes-Côte d'Azur | 516,410 | 1.18× |
| Occitanie | 504,032 | 0.99× |
| Hauts-de-France | 474,911 | 0.92× |
| Nouvelle-Aquitaine | 423,194 | 0.82× |
| Centre-Val de Loire | 237,220 | 1.07× |
| Normandy | 189,455 | 0.66× |
| Brittany | 165,219 | 0.57× |
| Bourgogne-Franche-Comté | 143,351 | 0.6× |
| Corsica | 31,496 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paris Saint-Germain | 1.65× | Sports |
| Ligue 1 | 2.12× | Sports |
| Olympique Lyonnais (Ladies) | 2.36× | Sports |
| Foot Mercato | 2.02× | Sports |
| Olympique Lyonnais | 2.06× | Sports |
| Volleyball | 2.13× | Sports |
| Olympique de Marseille | 1.54× | Sports |
| Competition | 1.63× | Business & Career |
| WeTransfer | 1.56× | Internet & Social Media |
| Eurosport | 1.69× | Sports |
| Divertissement | 1.56× | Politics & Society |
| Stade Toulousain | 2.12× | Sports |
| Rachida Dati | 1.69× | Politics & Society |
| RMC Sport | 1.81× | Sports |
| rugby | 1.63× | Sports |
| Le Progrès | 1.6× | News |
| ICloud | 1.55× | Technology & Electronics |
| Stade Rennais F.C. | 1.63× | Sports |
| France Football | 1.98× | Sports |
| Kylian Mbappé | 1.68× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.23 |
| Mindfulness | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.11 |
| Extroversion | THRILL | 1.07 |
| Sports Activity | POWER | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
See Sports club audiences in other countries
More Sports audiences in France
- Concerts (14,774,540)
- Boutiques (12,962,426)
- Spas (12,408,527)
- Supermarket (10,957,307)
- Beauty salons (10,876,142)
Frequently asked questions
How many fans does Sports club have in France?
Sports club has an estimated audience of 5,893,599 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Sports club fans?
41.0% of Sports club fans are female, 59.0% are male, with an average age of 41.0 years.
Which brands do Sports club fans like most?
Sports club fans show strongest brand affinity for Paris Saint-Germain (1.65×), Ligue 1 (2.12×), and Olympique Lyonnais (Ladies) (2.36×) over the country average.
Where do Sports club fans live in France?
Sports club fans in France are most concentrated in Île-de-France (reach 1,484,039), Auvergne-Rhône-Alpes (reach 647,515), and Grand Est (reach 569,341). These three regions account for the largest share of the active audience.
What other brands do Sports club fans also like?
Beyond Sports club itself, the audience over-indexes on Ligue 1 (2.12×), Olympique Lyonnais (Ladies) (2.36×), Foot Mercato (2.02×), and Olympique Lyonnais (2.06×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.