Rascasse Audience Intelligence

Sports club Audience in France

A data profile of the people who buy, follow and care about Sports club in France — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 5,893,599 people in France.

The average Sports club fan in France is 41.0 years old, more male, and lives primarily in Île-de-France.

The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.

Top brand affinities include Paris Saint-Germain, Ligue 1, Olympique Lyonnais (Ladies), with strongest over-indexing on Paris Saint-Germain (1.65× the country average).

Demographically, the Sports club audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Sports club fan in France is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Paris Saint-Germain.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sports club profile in France.

Audience size
5.9M
in France
Gender
41.0%
59.0% male
Age
41.0
average years
Country rank
#578
Touchpoint in France
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports club fans

41.0% are female, 59.0% are male, average age 41.0.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Sports club audience in France
MetricValue
Female41.0%
Male59.0%
Average age41.0
Estimated audience size5,893,599
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Sports club audience in France
Age bracketShare%
16-1914%
20-2920%
30-3921%
40-4921%
50+23%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Sports club audience comes from France.

Worldwide audience distribution share by country for Sports club
CountryShare
United States13.7%
Japan11.1%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports club audience in France is strongest.

Fig. 05

Top regions by affinity

Sports club fans by region: top regions in France
#RegionReachAffinity×
01Pays de la Loire~500K1.39×
02Île-de-France~1.5M1.37×
03Grand Est~500K1.13×
04Provence-Alpes-Côte d'Azur~500K1.12×
05Centre-Val de Loire~200K1.03×
06Corsica~30K1.01×
07Occitanie~500K0.99×
08Auvergne-Rhône-Alpes~700K0.95×
09Hauts-de-France~500K0.95×
10Nouvelle-Aquitaine~500K0.88×
11Normandy~200K0.87×
12Bourgogne-Franche-Comté~200K0.87×
13Brittany~200K0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports club audience
#·InterestCategoryAffinity×
01Olympique Lyonnais (Ladies)Sports2.36×
02VolleyballSports2.13×
03Ligue 1Sports2.12×
04Stade ToulousainSports2.12×
05Olympique LyonnaisSports2.06×
06Foot MercatoSports2.02×
07France FootballSports1.98×
08Didier DeschampsSports1.92×
09RMC SportSports1.81×
10EurosportSports1.69×
11Rachida DatiPolitics & Society1.69×
12Kylian MbappéSports1.68×
13Paris Saint-GermainSports1.65×
14CompetitionBusiness & Career1.63×
15rugbySports1.63×
16Le ProgrèsNews1.60×
17WeTransferInternet & Social Media1.56×
18DivertissementPolitics & Society1.56×
19ICloudTechnology & Electronics1.55×
20Olympique de MarseilleSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sports club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.30×
Sports ActivityPOWER1.03×
SpiritualityBALANCE1.02×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sports club audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.69×
SustainabilityBALANCE0.71×
Design AffinityPREMIUM0.73×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sports club have in France?

Sports club has an estimated audience of 5,893,599 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

02

What is the gender split and age of Sports club fans?

41.0% of Sports club fans are female, 59.0% are male, with an average age of 41.0 years.

03

Which brands do Sports club fans like most?

Sports club fans show strongest brand affinity for Paris Saint-Germain (1.65×), Ligue 1 (2.12×), and Olympique Lyonnais (Ladies) (2.36×) over the country average.

04

Where do Sports club fans live in France?

Sports club fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sports club fans also like?

Beyond Sports club itself, the audience over-indexes on Ligue 1 (2.12×), Olympique Lyonnais (Ladies) (2.36×), Foot Mercato (2.02×), and Olympique Lyonnais (2.06×) compared to the France average.

Appendix

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How to read this data

Audience size is the estimated number of people in France who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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