A data profile of the people who buy, follow and care about Sports club in France — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 5,893,599 people in France.
The average Sports club fan in France is 41.0 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Grand Est.
Top brand affinities include Paris Saint-Germain, Ligue 1, Olympique Lyonnais (Ladies), with strongest over-indexing on Paris Saint-Germain (1.65× the country average).
Demographically, the Sports club audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Patriotism, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sports club fan in France is more male, around 41.0 years old, with strong Patriotism tendencies and a notable affinity for Paris Saint-Germain.
The key figures that characterise the Sports club profile in France.
41.0% are female, 59.0% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 41.0 |
| Estimated audience size | 5,893,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Sports club audience comes from France.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pays de la Loire | ~500K | 1.39× | |
| 02 | Île-de-France | ~1.5M | 1.37× | |
| 03 | Grand Est | ~500K | 1.13× | |
| 04 | Provence-Alpes-Côte d'Azur | ~500K | 1.12× | |
| 05 | Centre-Val de Loire | ~200K | 1.03× | |
| 06 | Corsica | ~30K | 1.01× | |
| 07 | Occitanie | ~500K | 0.99× | |
| 08 | Auvergne-Rhône-Alpes | ~700K | 0.95× | |
| 09 | Hauts-de-France | ~500K | 0.95× | |
| 10 | Nouvelle-Aquitaine | ~500K | 0.88× | |
| 11 | Normandy | ~200K | 0.87× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.87× | |
| 13 | Brittany | ~200K | 0.82× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olympique Lyonnais (Ladies) | Sports | 2.36× | ||
| 02 | Volleyball | Sports | 2.13× | ||
| 03 | Ligue 1 | Sports | 2.12× | ||
| 04 | Stade Toulousain | Sports | 2.12× | ||
| 05 | Olympique Lyonnais | Sports | 2.06× | ||
| 06 | Foot Mercato | Sports | 2.02× | ||
| 07 | France Football | Sports | 1.98× | ||
| 08 | Didier Deschamps | Sports | 1.92× | ||
| 09 | RMC Sport | Sports | 1.81× | ||
| 10 | Eurosport | Sports | 1.69× | ||
| 11 | Rachida Dati | Politics & Society | 1.69× | ||
| 12 | Kylian Mbappé | Sports | 1.68× | ||
| 13 | Paris Saint-Germain | Sports | 1.65× | ||
| 14 | Competition | Business & Career | 1.63× | ||
| 15 | rugby | Sports | 1.63× | ||
| 16 | Le Progrès | News | 1.60× | ||
| 17 | WeTransfer | Internet & Social Media | 1.56× | ||
| 18 | Divertissement | Politics & Society | 1.56× | ||
| 19 | ICloud | Technology & Electronics | 1.55× | ||
| 20 | Olympique de Marseille | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Sports Activity | POWER | 1.03× | |
| Spirituality | BALANCE | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.69× | |
| Sustainability | BALANCE | 0.71× | |
| Design Affinity | PREMIUM | 0.73× |
Sports club has an estimated audience of 5,893,599 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
41.0% of Sports club fans are female, 59.0% are male, with an average age of 41.0 years.
Sports club fans show strongest brand affinity for Paris Saint-Germain (1.65×), Ligue 1 (2.12×), and Olympique Lyonnais (Ladies) (2.36×) over the country average.
Sports club fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~700K), and Grand Est (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on Ligue 1 (2.12×), Olympique Lyonnais (Ladies) (2.36×), Foot Mercato (2.02×), and Olympique Lyonnais (2.06×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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