A data profile of the people who buy, follow and care about Sports club in Italy — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 5,700,244 people in Italy.
The average Sports club fan in Italy is 39.6 years old, more male, and lives primarily in Campania.
The audience is concentrated in Campania, Lazio, Lombardy.
Top brand affinities include Jannik Sinner, FIFA World Cup, Carlos Alcaraz, with strongest over-indexing on Jannik Sinner (1.76× the country average).
Demographically, the Sports club audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Sports Activity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sports club fan in Italy is more male, around 39.6 years old, with strong Sports Activity tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Sports club profile in Italy.
35.1% are female, 64.9% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 39.6 |
| Estimated audience size | 5,700,244 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Sports club audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.96× | |
| 02 | Molise | ~40K | 1.63× | |
| 03 | Sicilia | ~700K | 1.50× | |
| 04 | Puglia | ~600K | 1.46× | |
| 05 | Lazio | ~1M | 1.40× | |
| 06 | Tuscany | ~500K | 1.34× | |
| 07 | Veneto | ~500K | 1.02× | |
| 08 | Aosta Valley | ~10K | 0.96× | |
| 09 | Calabria | ~200K | 0.91× | |
| 10 | Friuli-Venezia Giulia | ~100K | 0.91× | |
| 11 | Basilicata | ~50K | 0.91× | |
| 12 | Sardinia | ~100K | 0.87× | |
| 13 | Lombardy | ~900K | 0.86× | |
| 14 | Emilia-Romagna | ~400K | 0.86× | |
| 15 | Umbria | ~80K | 0.85× | |
| 16 | Trentino-Alto Adige/Südtirol | ~90K | 0.82× | |
| 17 | Abruzzo | ~100K | 0.81× | |
| 18 | Liguria | ~100K | 0.78× | |
| 19 | Marche | ~100K | 0.77× | |
| 20 | Piedmont | ~300K | 0.76× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beach volleyball | Sports | 3.63× | ||
| 02 | Jogging | Sports | 3.06× | ||
| 03 | Road running | Sports | 2.53× | ||
| 04 | UEFA Europa League | Sports | 2.32× | ||
| 05 | Ligue 1 | Sports | 2.13× | ||
| 06 | Competition | Business & Career | 2.01× | ||
| 07 | Carlos Alcaraz | Sports | 1.82× | ||
| 08 | Team sport | Sports | 1.82× | ||
| 09 | S.S. Lazio | Sports | 1.79× | ||
| 10 | corriere dello sport | Sports | 1.77× | ||
| 11 | Jannik Sinner | Sports | 1.76× | ||
| 12 | Tuttosport | Sports | 1.73× | ||
| 13 | Volleyball | Sports | 1.71× | ||
| 14 | Weight training | Sports | 1.71× | ||
| 15 | Serie B | Sports | 1.68× | ||
| 16 | Lorenzo Musetti | Sports | 1.65× | ||
| 17 | FIFA World Cup | Sports | 1.56× | ||
| 18 | A.C. Milan | Sports | 1.56× | ||
| 19 | UEFA Champions League | Sports | 1.54× | ||
| 20 | Swimming | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.29× | |
| Patriotism | CONSERVATISM | 1.17× | |
| Healthy Lifestyle | BALANCE | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.88× | |
| Urban Lifestyle | OPEN | 0.96× | |
| Extroversion | THRILL | 0.96× |
Sports club has an estimated audience of 5,700,244 people in Italy, concentrated in Campania and Lazio.
35.1% of Sports club fans are female, 64.9% are male, with an average age of 39.6 years.
Sports club fans show strongest brand affinity for Jannik Sinner (1.76×), FIFA World Cup (1.56×), and Carlos Alcaraz (1.82×) over the country average.
Sports club fans in Italy are most concentrated in Campania (reach ~1.5M), Lazio (reach ~1M), and Lombardy (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on FIFA World Cup (1.56×), Carlos Alcaraz (1.82×), A.C. Milan (1.56×), and UEFA Champions League (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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