Rascasse Audience Intelligence

Sports club Audience in India

A data profile of the people who buy, follow and care about Sports club in India — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 4,374,437 people in India.

The average Sports club fan in India is 28.1 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Gujarat, West Bengal.

Top brand affinities include FIFA World Cup 2026, Asia Cup, Google News, with strongest over-indexing on FIFA World Cup 2026 (1.69× the country average).

Demographically, the Sports club audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Sports club fan in India is more male, around 28.1 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Sports club profile in India.

Audience size
4.4M
in India
Gender
26.8%
73.2% male
Age
28.1
average years
Country rank
#1407
Touchpoint in India
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sports club fans

26.8% are female, 73.2% are male, average age 28.1.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for Sports club audience in India
MetricValue
Female26.8%
Male73.2%
Average age28.1
Estimated audience size4,374,437
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Sports club audience in India
Age bracketShare%
16-1946%
20-2932%
30-3912%
40-496%
50+4%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Sports club audience comes from India.

Worldwide audience distribution share by country for Sports club
CountryShare
United States13.7%
Japan11.1%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sports club audience in India is strongest.

Fig. 05

Top regions by affinity

Sports club fans by region: top regions in India
#RegionReachAffinity×
01Gujarat~500K3.90×
02Maharashtra~500K2.22×
03Karnataka~200K1.92×
04West Bengal~200K1.84×
05Goa~6K1.21×
06Madhya Pradesh~100K1.16×
07Tamil Nadu~100K1.09×
08Sikkim~2K1.02×
09Arunachal Pradesh~3K0.98×
10Nagaland~3K0.96×
11Mizoram~3K0.96×
12Andhra Pradesh~50K0.95×
13Uttarakhand~20K0.95×
14Manipur~5K0.94×
15Meghalaya~4K0.94×
16Rajasthan~90K0.92×
17Chhattisgarh~30K0.91×
18Tripura~5K0.91×
19Telangana~60K0.88×
20Himachal Pradesh~10K0.83×
21Haryana~50K0.82×
22Jharkhand~30K0.79×
23Jammu and Kashmir~20K0.77×
24Kerala~50K0.74×
25Punjab (region)~40K0.73×
26Assam~30K0.71×
27Odisha~30K0.69×
28Bihar~60K0.67×
29Uttar Pradesh~100K0.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sports club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sports club audience
#·InterestCategoryAffinity×
01Google NewsNews4.97×
02Babar AzamSports3.90×
03Pakistan Super LeagueSports3.78×
04South Australia cricket teamSports3.19×
05Scorpions (band)Music & Radio3.08×
06Big Bash LeagueSports3.01×
07MathrubhumiNews2.95×
08VolleyballSports2.87×
09Hema MaliniMovies & TV2.59×
10Ishan KishanSports2.50×
11True DetectiveMovies & TV2.23×
12Teen pattiGames2.12×
13BasketballSports1.80×
14New DelhiTravel & Leisure1.78×
15PakistanTravel & Leisure1.77×
16Pro KabaddiSports1.72×
17FIFA World Cup 2026Sports1.69×
18Sex and the CityMovies & TV1.69×
19Serial (podcast)Music & Radio1.67×
20Asia CupSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sports club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Sports club audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.37×
SpiritualityBALANCE1.16×
Need for SecurityCONSERVATISM1.09×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Sports club audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Pet OwnershipJOY0.79×
IndividualismJOY0.81×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Sports club have in India?

Sports club has an estimated audience of 4,374,437 people in India, concentrated in Maharashtra and Gujarat.

02

What is the gender split and age of Sports club fans?

26.8% of Sports club fans are female, 73.2% are male, with an average age of 28.1 years.

03

Which brands do Sports club fans like most?

Sports club fans show strongest brand affinity for FIFA World Cup 2026 (1.69×), Asia Cup (1.57×), and Google News (4.97×) over the country average.

04

Where do Sports club fans live in India?

Sports club fans in India are most concentrated in Maharashtra (reach ~500K), Gujarat (reach ~500K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sports club fans also like?

Beyond Sports club itself, the audience over-indexes on Asia Cup (1.57×), Google News (4.97×), Sex and the City (1.69×), and Big Bash League (3.01×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in India who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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