A data profile of the people who buy, follow and care about Babar Azam in India — modelled from more than twelve digital signal sources. Babar Azam has an estimated audience of 3,878,297 people in India.
Babar Azam has an estimated audience of 3,878,297 people in India. 1.6% are female, 98.4% are male, average age 25.8. Top brand affinities: OK!, Carolina Panthers, FIFA World Cup, International Olympic Committee, Stranger Things.
Top brand affinities include OK!, Carolina Panthers, FIFA World Cup, with strongest over-indexing on OK! (20× the country average).
Demographically, the Babar Azam audience skews more male with an average age of 25.8, and over-indexes on personality traits such as Indulgence, Spirituality.
The typical Babar Azam fan in India is more male, around 25.8 years old, with strong Indulgence tendencies and a notable affinity for OK!.
The key figures that characterise the Babar Azam profile in India.
1.6% are female, 98.4% are male, average age 25.8.
| Metric | Value |
|---|---|
| Female | 1.6% |
| Male | 98.4% |
| Average age | 25.8 |
| Estimated audience size | 3,878,297 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 53% | |
| 20-29 | 32% | |
| 30-39 | 9% | |
| 40-49 | 3% | |
| 50+ | 2% |
of the worldwide Babar Azam audience comes from India.
| Country | Share |
|---|---|
| India | 81.5% |
| United Arab Emirates | 4.4% |
| Saudi Arabia | 3.9% |
The strongest cross-interests of the Babar Azam audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carolina Panthers | Sports | 53.14× | ||
| 02 | OK! | News | 20.00× | ||
| 03 | International Olympic Committee | Sports | 20.00× | ||
| 04 | Kansas City Chiefs | Sports | 20.00× | ||
| 05 | avatar last airbender | Movies & TV | 15.38× | ||
| 06 | Ashton Kutcher | Movies & TV | 15.08× | ||
| 07 | Sia | Music & Radio | 13.88× | ||
| 08 | Bumble | Internet & Social Media | 9.78× | ||
| 09 | Peanuts | Literature | 9.48× | ||
| 10 | KPMG | Business & Career | 5.75× | ||
| 11 | Capgemini | Business & Career | 4.45× | ||
| 12 | Sports club | Sports | 3.90× | ||
| 13 | Deloitte | Business & Career | 3.81× | ||
| 14 | Max Verstappen | Sports | 3.73× | ||
| 15 | Sweepstakes | Games | 3.58× | ||
| 16 | Stranger Things | Movies & TV | 3.38× | ||
| 17 | FIFA World Cup | Sports | 2.39× | ||
| 18 | Internet celebrity | Internet & Social Media | 2.24× | ||
| 19 | Cricket World Cup | Sports | 2.23× | ||
| 20 | UEFA Champions League | Sports | 2.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.98× | |
| Spirituality | BALANCE | 1.68× | |
| Community Orientation | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Price Sensitivity | PREMIUM | 0.62× | |
| Quality Awareness | PREMIUM | 0.65× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Babar Azam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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