A data profile of the people who buy, follow and care about Sports club in Portugal — modelled from more than twelve digital signal sources. Sports club has an estimated audience of 1,708,182 people in Portugal.
The average Sports club fan in Portugal is 43.8 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betano, A Bola, Betclic, with strongest over-indexing on Betano (1.72× the country average).
Demographically, the Sports club audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Sports club fan in Portugal is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Betano.
The key figures that characterise the Sports club profile in Portugal.
41.0% are female, 59.0% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 41.0% |
| Male | 59.0% |
| Average age | 43.8 |
| Estimated audience size | 1,708,182 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Sports club audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.7% |
| Japan | 11.1% |
| Germany | 6.4% |
Where the Sports club audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.34× | |
| 02 | Bragança District | ~20K | 1.06× | |
| 03 | Faro District | ~100K | 1.05× | |
| 04 | Portalegre District | ~20K | 1.05× | |
| 05 | Guarda District | ~20K | 1.04× | |
| 06 | Beja District | ~30K | 1.03× | |
| 07 | Vila Real District | ~30K | 1.01× | |
| 08 | Porto District | ~400K | 1.00× | |
| 09 | Santarém District | ~80K | 1.00× | |
| 10 | Azores | ~50K | 1.00× | |
| 11 | Évora District | ~30K | 1.00× | |
| 12 | Castelo Branco District | ~30K | 0.99× | |
| 13 | Setúbal District | ~200K | 0.98× | |
| 14 | Viseu District | ~60K | 0.98× | |
| 15 | Viana do Castelo District | ~40K | 0.97× | |
| 16 | Coimbra District | ~80K | 0.96× | |
| 17 | Madeira | ~50K | 0.96× | |
| 18 | Leiria District | ~90K | 0.95× | |
| 19 | Aveiro District | ~100K | 0.92× | |
| 20 | Braga District | ~100K | 0.90× |
The strongest cross-interests of the Sports club audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rio Ave F.C. | Sports | 1.86× | ||
| 02 | Primeira Liga | Sports | 1.81× | ||
| 03 | A Bola | Sports | 1.79× | ||
| 04 | O Jogo | Sports | 1.79× | ||
| 05 | New media | Internet & Social Media | 1.76× | ||
| 06 | Physical strength | Sports | 1.75× | ||
| 07 | Betano | Games | 1.72× | ||
| 08 | Portugal national football team | Sports | 1.69× | ||
| 09 | S.C. Braga | Sports | 1.69× | ||
| 10 | Paris Saint-Germain | Sports | 1.69× | ||
| 11 | Germany | Travel & Leisure | 1.64× | ||
| 12 | Recreation | Travel & Leisure | 1.63× | ||
| 13 | Premier League | Sports | 1.61× | ||
| 14 | Competition | Business & Career | 1.59× | ||
| 15 | UEFA Europa League | Sports | 1.59× | ||
| 16 | Crossword | Games | 1.58× | ||
| 17 | La Liga | Sports | 1.55× | ||
| 18 | Volleyball | Sports | 1.54× | ||
| 19 | UEFA Champions League | Sports | 1.52× | ||
| 20 | Betclic | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.21× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.82× | |
| Early Adopter Mentality | POWER | 0.83× | |
| Quality Awareness | PREMIUM | 0.83× |
Sports club has an estimated audience of 1,708,182 people in Portugal, concentrated in Lisbon District and Porto District.
41.0% of Sports club fans are female, 59.0% are male, with an average age of 43.8 years.
Sports club fans show strongest brand affinity for Betano (1.72×), A Bola (1.79×), and Betclic (1.5×) over the country average.
Sports club fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Sports club itself, the audience over-indexes on A Bola (1.79×), Betclic (1.5×), UEFA Champions League (1.52×), and Recreation (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sports club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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