Rascasse Audience Intelligence

Recreation Audience in Portugal

A data profile of the people who buy, follow and care about Recreation in Portugal — modelled from more than twelve digital signal sources. Recreation has an estimated audience of 2,468,918 people in Portugal.

#213among Topic in Portugal#22in Travel & Leisure

The average Recreation fan in Portugal is 44.3 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Recreation profile in Portugal.

Audience size
2.5M
in Portugal
Gender
51.7%♀
48.3% male
Age
44.3
average years
Country rank
#294
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recreation fans

51.7% are female, 48.3% are male, average age 44.3.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Recreation audience in Portugal
MetricValue
Female51.7%
Male48.3%
Average age44.3
Estimated audience size2,468,918
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Recreation audience in Portugal
Age bracketShare%
16-198%
20-2915%
30-3922%
40-4927%
50+28%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Recreation audience comes from Portugal.

Worldwide audience distribution share by country for Recreation
CountryShare
United States26.1%
United Kingdom6.2%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recreation audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Recreation fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1.5M1.66×
02Setúbal District~400K1.32×
03Coimbra District~200K1.26×
04Aveiro District~200K1.11×
05Leiria District~100K1.11×
06Porto District~600K1.10×
07Santarém District~100K1.10×
08Braga District~300K1.06×
09Viseu District~90K1.03×
10Castelo Branco District~50K1.02×
11Azores~70K0.98×
12Beja District~40K0.96×
13Faro District~200K0.95×
14Viana do Castelo District~60K0.94×
15Évora District~40K0.94×
16Portalegre District~30K0.94×
17Bragança District~30K0.91×
18Vila Real District~40K0.89×
19Guarda District~30K0.89×
20Madeira~60K0.84×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Portugal

See Recreation audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Recreation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →