A data profile of the people who buy, follow and care about Competition in Portugal — modelled from more than twelve digital signal sources. Competition has an estimated audience of 2,518,653 people in Portugal.
The average Competition fan in Portugal is 44.3 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betclic, Sports club, Portugal national football team, with strongest over-indexing on Betclic (1.59× the country average).
Demographically, the Competition audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Community Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Competition fan in Portugal is balanced, around 44.3 years old, with strong Community Orientation tendencies and a notable affinity for Betclic.
The key figures that characterise the Competition profile in Portugal.
46.8% are female, 53.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 46.8% |
| Male | 53.2% |
| Average age | 44.3 |
| Estimated audience size | 2,518,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 29% |
of the worldwide Competition audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.7% |
| United Kingdom | 7.1% |
| Italy | 4.7% |
Where the Competition audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 1.53× | |
| 02 | Porto District | ~600K | 1.17× | |
| 03 | Santarém District | ~100K | 1.17× | |
| 04 | Coimbra District | ~100K | 1.14× | |
| 05 | Setúbal District | ~300K | 1.13× | |
| 06 | Aveiro District | ~200K | 1.11× | |
| 07 | Braga District | ~300K | 1.08× | |
| 08 | Leiria District | ~100K | 1.05× | |
| 09 | Faro District | ~200K | 1.02× | |
| 10 | Castelo Branco District | ~50K | 1.02× | |
| 11 | Bragança District | ~30K | 0.99× | |
| 12 | Portalegre District | ~30K | 0.99× | |
| 13 | Viseu District | ~90K | 0.98× | |
| 14 | Guarda District | ~30K | 0.98× | |
| 15 | Évora District | ~40K | 0.97× | |
| 16 | Beja District | ~40K | 0.97× | |
| 17 | Viana do Castelo District | ~60K | 0.96× | |
| 18 | Vila Real District | ~40K | 0.96× | |
| 19 | Azores | ~70K | 0.95× | |
| 20 | Madeira | ~70K | 0.94× |
The strongest cross-interests of the Competition audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Merrell (company) | Fashion & Accessoires | 1.89× | ||
| 02 | Ronaldinho | Sports | 1.71× | ||
| 03 | Sonic the Hedgehog (series) | Games | 1.63× | ||
| 04 | Sociedade Esportiva Palmeiras | Sports | 1.61× | ||
| 05 | Garmin | Technology & Electronics | 1.60× | ||
| 06 | Betclic | Games | 1.59× | ||
| 07 | Sports club | Sports | 1.59× | ||
| 08 | The Timberland Company | Fashion & Accessoires | 1.59× | ||
| 09 | Seleção Brasileira | Sports | 1.59× | ||
| 10 | Nokia | Technology & Electronics | 1.58× | ||
| 11 | Ryder Cup | Sports | 1.57× | ||
| 12 | OnePlus | Technology & Electronics | 1.55× | ||
| 13 | Skechers | Fashion & Accessoires | 1.54× | ||
| 14 | Portugal national football team | Sports | 1.53× | ||
| 15 | Telegram | Internet & Social Media | 1.53× | ||
| 16 | Spain national football team | Sports | 1.53× | ||
| 17 | Europcar | Cars & Mobility | 1.51× | ||
| 18 | Canal+ | Movies & TV | 1.51× | ||
| 19 | EDreams | Travel & Leisure | 1.50× | ||
| 20 | Betsson | Games | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.28× | |
| Pet Ownership | JOY | 1.19× | |
| Career Orientation | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.82× | |
| Spirituality | BALANCE | 0.85× |
Competition has an estimated audience of 2,518,653 people in Portugal, concentrated in Lisbon District and Porto District.
46.8% of Competition fans are female, 53.2% are male, with an average age of 44.3 years.
Competition fans show strongest brand affinity for Betclic (1.59×), Sports club (1.59×), and Portugal national football team (1.53×) over the country average.
Competition fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~600K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Competition itself, the audience over-indexes on Sports club (1.59×), Portugal national football team (1.53×), EDreams (1.5×), and Sociedade Esportiva Palmeiras (1.61×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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