A data profile of the people who buy, follow and care about Portugal national football team in Portugal — modelled from more than twelve digital signal sources. Portugal national football team has an estimated audience of 1,801,932 people in Portugal.
The average Portugal national football team fan in Portugal is 40.4 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Betclic, Sporting Clube de Portugal, Betano, with strongest over-indexing on Betclic (2.91× the country average).
Demographically, the Portugal national football team audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Portugal national football team fan in Portugal is more male, around 40.4 years old, with strong Need for Security tendencies and a notable affinity for Betclic.
The key figures that characterise the Portugal national football team profile in Portugal.
41.9% are female, 58.1% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 40.4 |
| Estimated audience size | 1,801,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 23% |
Where the Portugal national football team audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1M | 2.04× | |
| 02 | Beja District | ~50K | 1.54× | |
| 03 | Faro District | ~200K | 1.50× | |
| 04 | Madeira | ~70K | 1.35× | |
| 05 | Azores | ~60K | 1.29× | |
| 06 | Setúbal District | ~200K | 1.19× | |
| 07 | Porto District | ~400K | 1.07× | |
| 08 | Santarém District | ~90K | 1.07× | |
| 09 | Leiria District | ~100K | 0.97× | |
| 10 | Coimbra District | ~80K | 0.91× | |
| 11 | Vila Real District | ~30K | 0.89× | |
| 12 | Aveiro District | ~100K | 0.87× | |
| 13 | Viseu District | ~50K | 0.87× | |
| 14 | Bragança District | ~20K | 0.86× | |
| 15 | Castelo Branco District | ~30K | 0.85× | |
| 16 | Guarda District | ~20K | 0.85× | |
| 17 | Portalegre District | ~20K | 0.85× | |
| 18 | Viana do Castelo District | ~40K | 0.83× | |
| 19 | Évora District | ~30K | 0.83× | |
| 20 | Braga District | ~100K | 0.80× |
The strongest cross-interests of the Portugal national football team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | José Mourinho | Sports | 3.92× | ||
| 02 | S.C. Braga | Sports | 3.25× | ||
| 03 | Sport TV | Sports | 3.06× | ||
| 04 | Juventus F.C. | Sports | 2.92× | ||
| 05 | Betclic | Games | 2.91× | ||
| 06 | Manchester United F.C. | Sports | 2.65× | ||
| 07 | Real Madrid C.F. | Sports | 2.44× | ||
| 08 | MSN | News | 2.44× | ||
| 09 | Sporting Clube de Portugal | Sports | 2.23× | ||
| 10 | Cristiano Ronaldo | Sports | 2.15× | ||
| 11 | UEFA Europa League | Sports | 2.14× | ||
| 12 | UEFA Champions League | Sports | 1.96× | ||
| 13 | Betano | Games | 1.92× | ||
| 14 | Basketball | Sports | 1.74× | ||
| 15 | S.L. Benfica | Sports | 1.70× | ||
| 16 | Correio da Manhã | News | 1.64× | ||
| 17 | NOS (Portuguese media company) | Movies & TV | 1.64× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | X | Internet & Social Media | 1.51× | ||
| 20 | Money | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.44× | |
| Patriotism | CONSERVATISM | 1.41× | |
| Community Orientation | OPEN | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.81× | |
| Design Affinity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.93× |
Portugal national football team has an estimated audience of 1,801,932 people in Portugal, concentrated in Lisbon District and Porto District.
41.9% of Portugal national football team fans are female, 58.1% are male, with an average age of 40.4 years.
Portugal national football team fans show strongest brand affinity for Betclic (2.91×), Sporting Clube de Portugal (2.23×), and Betano (1.92×) over the country average.
Portugal national football team fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Portugal national football team itself, the audience over-indexes on Sporting Clube de Portugal (2.23×), Betano (1.92×), José Mourinho (3.92×), and Correio da Manhã (1.64×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Portugal national football team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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