A data profile of the people who buy, follow and care about Basketball in Portugal — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 2,942,022 people in Portugal.
The average Basketball fan in Portugal is 42.2 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Basketball audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Creativity, Family Orientation.
The key figures that characterise the Basketball profile in Portugal.
42.8% are female, 57.2% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 42.2 |
| Estimated audience size | 2,942,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Basketball audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 1.64× | |
| 02 | Lisbon District | ~1.5M | 1.47× | |
| 03 | Setúbal District | ~500K | 1.40× | |
| 04 | Porto District | ~800K | 1.32× | |
| 05 | Santarém District | ~200K | 1.32× | |
| 06 | Madeira | ~100K | 1.19× | |
| 07 | Aveiro District | ~200K | 1.07× | |
| 08 | Leiria District | ~200K | 1.07× | |
| 09 | Azores | ~90K | 1.05× | |
| 10 | Guarda District | ~40K | 0.98× | |
| 11 | Braga District | ~300K | 0.97× | |
| 12 | Coimbra District | ~100K | 0.96× | |
| 13 | Beja District | ~50K | 0.94× | |
| 14 | Viseu District | ~90K | 0.93× | |
| 15 | Évora District | ~50K | 0.93× | |
| 16 | Bragança District | ~30K | 0.93× | |
| 17 | Portalegre District | ~30K | 0.93× | |
| 18 | Vila Real District | ~50K | 0.92× | |
| 19 | Viana do Castelo District | ~70K | 0.91× | |
| 20 | Castelo Branco District | ~50K | 0.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Family Orientation | CONSERVATISM | 0.90× | |
| Spirituality | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Early Adopter Mentality | POWER | 0.68× | |
| Indulgence | JOY | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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