A data profile of the people who buy, follow and care about Motorcycle sport in Portugal — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 1,871,341 people in Portugal.
The average Motorcycle sport fan in Portugal is 40.7 years old, more male, and lives primarily in Porto District.
The audience is concentrated in Porto District, Lisbon District, Braga District.
Top brand affinities include MotoGP, Ducati, Chopper (motorcycle), with strongest over-indexing on MotoGP (2.92× the country average).
Demographically, the Motorcycle sport audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Motorcycle sport fan in Portugal is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for MotoGP.
The key figures that characterise the Motorcycle sport profile in Portugal.
29.7% are female, 70.3% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 29.7% |
| Male | 70.3% |
| Average age | 40.7 |
| Estimated audience size | 1,871,341 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 22% |
of the worldwide Motorcycle sport audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
Where the Motorcycle sport audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~800K | 2.03× | |
| 02 | Santarém District | ~200K | 2.03× | |
| 03 | Braga District | ~300K | 1.74× | |
| 04 | Setúbal District | ~300K | 1.31× | |
| 05 | Lisbon District | ~700K | 1.15× | |
| 06 | Évora District | ~30K | 1.02× | |
| 07 | Guarda District | ~20K | 1.01× | |
| 08 | Bragança District | ~20K | 1.01× | |
| 09 | Portalegre District | ~20K | 1.01× | |
| 10 | Vila Real District | ~30K | 0.99× | |
| 11 | Beja District | ~30K | 0.99× | |
| 12 | Viseu District | ~60K | 0.97× | |
| 13 | Castelo Branco District | ~30K | 0.97× | |
| 14 | Coimbra District | ~90K | 0.95× | |
| 15 | Azores | ~50K | 0.95× | |
| 16 | Viana do Castelo District | ~40K | 0.95× | |
| 17 | Madeira | ~50K | 0.94× | |
| 18 | Leiria District | ~90K | 0.92× | |
| 19 | Faro District | ~100K | 0.90× | |
| 20 | Aveiro District | ~100K | 0.89× |
The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ducati | Cars & Mobility | 4.02× | ||
| 02 | Chopper (motorcycle) | Cars & Mobility | 4.02× | ||
| 03 | Aprilia | Cars & Mobility | 4.02× | ||
| 04 | Suzuki | Cars & Mobility | 3.52× | ||
| 05 | Superbike World Championship | Sports | 3.16× | ||
| 06 | Motocross | Sports | 3.12× | ||
| 07 | Harley-Davidson | Cars & Mobility | 3.10× | ||
| 08 | MotoGP | Sports | 2.92× | ||
| 09 | KTM | Cars & Mobility | 2.72× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 2.47× | ||
| 11 | BMW Motorrad | Cars & Mobility | 2.41× | ||
| 12 | Electric motorcycles and scooters | Cars & Mobility | 2.39× | ||
| 13 | Aston Martin | Cars & Mobility | 2.27× | ||
| 14 | Honda | Cars & Mobility | 1.97× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.83× | ||
| 16 | Formula One | Sports | 1.72× | ||
| 17 | Do it yourself (DIY) | Home & Garden | 1.69× | ||
| 18 | Porsche | Cars & Mobility | 1.67× | ||
| 19 | Used car | Cars & Mobility | 1.61× | ||
| 20 | Sustainable energy | Home & Garden | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.49× | |
| Career Orientation | POWER | 1.25× | |
| DIY Mentality | THRILL | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.58× | |
| Tradition | CONSERVATISM | 0.60× | |
| Creativity | OPEN | 0.61× |
Motorcycle sport has an estimated audience of 1,871,341 people in Portugal, concentrated in Porto District and Lisbon District.
29.7% of Motorcycle sport fans are female, 70.3% are male, with an average age of 40.7 years.
Motorcycle sport fans show strongest brand affinity for MotoGP (2.92×), Ducati (4.02×), and Chopper (motorcycle) (4.02×) over the country average.
Motorcycle sport fans in Portugal are most concentrated in Porto District (reach ~800K), Lisbon District (reach ~700K), and Braga District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Motorcycle sport itself, the audience over-indexes on Ducati (4.02×), Chopper (motorcycle) (4.02×), Do it yourself (DIY) (1.69×), and Suzuki (3.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.