A data profile of the people who buy, follow and care about Sustainable energy in Portugal — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 1,370,869 people in Portugal.
The average Sustainable energy fan in Portugal is 46.2 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Solar power, Photovoltaics, Alternative energy, with strongest over-indexing on Solar power (19.41× the country average).
Demographically, the Sustainable energy audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Sustainable energy fan in Portugal is more male, around 46.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Solar power.
The key figures that characterise the Sustainable energy profile in Portugal.
43.4% are female, 56.6% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 46.2 |
| Estimated audience size | 1,370,869 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Sustainable energy audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
Where the Sustainable energy audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Azores | ~40K | 1.13× | |
| 02 | Viseu District | ~50K | 1.10× | |
| 03 | Coimbra District | ~70K | 1.04× | |
| 04 | Leiria District | ~80K | 1.01× | |
| 05 | Aveiro District | ~100K | 0.99× | |
| 06 | Braga District | ~100K | 0.97× | |
| 07 | Faro District | ~90K | 0.97× | |
| 08 | Setúbal District | ~100K | 0.96× | |
| 09 | Porto District | ~300K | 0.92× | |
| 10 | Santarém District | ~60K | 0.92× | |
| 11 | Lisbon District | ~400K | 0.90× |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 23.50× | ||
| 02 | Alternative energy | Home & Garden | 21.04× | ||
| 03 | Solar power | Home & Garden | 19.41× | ||
| 04 | Low-carbon economy | Politics & Society | 15.47× | ||
| 05 | Electronic engineering | Business & Career | 14.74× | ||
| 06 | Electrical wiring | Technology & Electronics | 14.55× | ||
| 07 | Environmentalist | Politics & Society | 13.37× | ||
| 08 | Electricity generation | Home & Garden | 12.69× | ||
| 09 | Energy conservation | Home & Garden | 12.39× | ||
| 10 | Electric power | Home & Garden | 12.25× | ||
| 11 | Sustainable Development Goals | Politics & Society | 10.41× | ||
| 12 | Industrial engineering | Business & Career | 10.39× | ||
| 13 | Efficient energy use | Technology & Electronics | 10.05× | ||
| 14 | Solar panel | Home & Garden | 9.24× | ||
| 15 | Waste management | Home & Garden | 9.06× | ||
| 16 | Renewable energy | Business & Career | 7.09× | ||
| 17 | Iberdrola | Home & Garden | 7.09× | ||
| 18 | Plug-in hybrid | Cars & Mobility | 5.45× | ||
| 19 | Battery electric vehicle | Cars & Mobility | 5.40× | ||
| 20 | Sustainable fashion | Fashion & Accessoires | 4.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.76× | |
| Career Orientation | POWER | 1.71× | |
| Design Affinity | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Spirituality | BALANCE | 0.99× | |
| Tradition | CONSERVATISM | 1.00× |
Sustainable energy has an estimated audience of 1,370,869 people in Portugal, concentrated in Lisbon District and Porto District.
43.4% of Sustainable energy fans are female, 56.6% are male, with an average age of 46.2 years.
Sustainable energy fans show strongest brand affinity for Solar power (19.41×), Photovoltaics (23.5×), and Alternative energy (21.04×) over the country average.
Sustainable energy fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Sustainable energy itself, the audience over-indexes on Photovoltaics (23.5×), Alternative energy (21.04×), Efficient energy use (10.05×), and Electronic engineering (14.74×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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