Rascasse Audience Intelligence

Plug-in hybrid Audience in Portugal

A data profile of the people who buy, follow and care about Plug-in hybrid in Portugal — modelled from more than twelve digital signal sources. Plug-in hybrid has an estimated audience of 1,363,523 people in Portugal.

#576among Topic in Portugal#33in Cars & Mobility

The average Plug-in hybrid fan in Portugal is 42.4 years old, more male, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Plug-in hybrid profile in Portugal.

Audience size
1.4M
in Portugal
Gender
44.5%♀
55.5% male
Age
42.4
average years
Country rank
#757
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plug-in hybrid fans

44.5% are female, 55.5% are male, average age 42.4.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for Plug-in hybrid audience in Portugal
MetricValue
Female44.5%
Male55.5%
Average age42.4
Estimated audience size1,363,523
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Plug-in hybrid audience in Portugal
Age bracketShare%
16-1913%
20-2918%
30-3918%
40-4924%
50+27%
Fig. 04

Worldwide distribution

2.4%

of the worldwide Plug-in hybrid audience comes from Portugal.

Worldwide audience distribution share by country for Plug-in hybrid
CountryShare
United States12.1%
Germany11.2%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plug-in hybrid audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Plug-in hybrid fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~500K1.14×
02Setúbal District~200K1.14×
03Faro District~100K1.12×
04Braga District~100K1.11×
05Porto District~300K1.08×
06Santarém District~70K1.08×
07Leiria District~80K1.07×
08Aveiro District~100K1.06×
09Coimbra District~70K1.02×
10Évora District~20K1.01×
11Beja District~20K1.00×
12Bragança District~20K1.00×
13Portalegre District~10K1.00×
14Guarda District~20K0.99×
15Viseu District~50K0.98×
16Castelo Branco District~30K0.98×
17Vila Real District~20K0.98×
18Viana do Castelo District~30K0.96×
19Azores~40K0.95×
20Madeira~40K0.94×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Portugal

See Plug-in hybrid audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →