A data profile of the people who buy, follow and care about Golf in Portugal — modelled from more than twelve digital signal sources. Golf has an estimated audience of 2,163,974 people in Portugal.
The average Golf fan in Portugal is 45.7 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Faro District, Porto District.
Top brand affinities include Golf course, Golf club, Return on investment, with strongest over-indexing on Golf course (2.03× the country average).
Demographically, the Golf audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Sports Activity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Golf fan in Portugal is balanced, around 45.7 years old, with strong Sports Activity tendencies and a notable affinity for Golf course.
The key figures that characterise the Golf profile in Portugal.
45.3% are female, 54.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 45.7 |
| Estimated audience size | 2,163,974 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Golf audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 4.10× | |
| 02 | Madeira | ~100K | 1.80× | |
| 03 | Lisbon District | ~800K | 1.16× | |
| 04 | Leiria District | ~100K | 1.15× | |
| 05 | Azores | ~60K | 1.05× | |
| 06 | Setúbal District | ~200K | 1.03× | |
| 07 | Porto District | ~400K | 0.88× | |
| 08 | Santarém District | ~90K | 0.88× | |
| 09 | Viana do Castelo District | ~50K | 0.87× | |
| 10 | Beja District | ~30K | 0.84× | |
| 11 | Braga District | ~200K | 0.82× | |
| 12 | Coimbra District | ~90K | 0.82× | |
| 13 | Aveiro District | ~100K | 0.80× | |
| 14 | Bragança District | ~20K | 0.79× | |
| 15 | Viseu District | ~60K | 0.78× | |
| 16 | Vila Real District | ~30K | 0.78× | |
| 17 | Portalegre District | ~20K | 0.78× | |
| 18 | Guarda District | ~20K | 0.77× | |
| 19 | Évora District | ~30K | 0.74× | |
| 20 | Castelo Branco District | ~30K | 0.73× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Golf club | Sports | 2.07× | ||
| 02 | Golf course | Sports | 2.03× | ||
| 03 | Country club | Home & Garden | 1.93× | ||
| 04 | The Open Championship | Sports | 1.86× | ||
| 05 | Terraced house | Home & Garden | 1.83× | ||
| 06 | PGA Tour | Sports | 1.67× | ||
| 07 | Townhouse | Home & Garden | 1.66× | ||
| 08 | Polo | Sports | 1.66× | ||
| 09 | Penthouse apartment | Home & Garden | 1.65× | ||
| 10 | Golf ball | Sports | 1.62× | ||
| 11 | Quinta do Lago | Travel & Leisure | 1.62× | ||
| 12 | Pergola | Home & Garden | 1.61× | ||
| 13 | Golf equipment | Sports | 1.60× | ||
| 14 | DP World Tour | Sports | 1.60× | ||
| 15 | Excavator | Cars & Mobility | 1.55× | ||
| 16 | Golf cart | Sports | 1.55× | ||
| 17 | Return on investment | Business & Career | 1.52× | ||
| 18 | Costa del Sol | Travel & Leisure | 1.51× | ||
| 19 | Xenon | Cars & Mobility | 1.50× | ||
| 20 | Awning | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.19× | |
| Need for Security | CONSERVATISM | 1.16× | |
| Quality Awareness | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.82× | |
| Individualism | JOY | 0.88× | |
| Pet Ownership | JOY | 0.90× |
Golf has an estimated audience of 2,163,974 people in Portugal, concentrated in Lisbon District and Faro District.
45.3% of Golf fans are female, 54.7% are male, with an average age of 45.7 years.
Golf fans show strongest brand affinity for Golf course (2.03×), Golf club (2.07×), and Return on investment (1.52×) over the country average.
Golf fans in Portugal are most concentrated in Lisbon District (reach ~800K), Faro District (reach ~500K), and Porto District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on Golf club (2.07×), Return on investment (1.52×), Golf ball (1.62×), and PGA Tour (1.67×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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