Rascasse Audience Intelligence

Motorcycle sport Audience in United States

A data profile of the people who buy, follow and care about Motorcycle sport in United States — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 17,059,926 people in United States.

#30among Sport in United States#1370among Topic in United States#142in Sports

The average Motorcycle sport fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle helmet, Touring motorcycle, Custom motorcycle, with strongest over-indexing on Motorcycle helmet (30.45× the country average).

Demographically, the Motorcycle sport audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle sport fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle sport profile in United States.

Audience size
17.1M
in United States
Gender
20.5%♀
79.5% male
Age
36.6
average years
Country rank
#2005
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle sport fans

20.5% are female, 79.5% are male, average age 36.6.

Fig. 02

Gender split

20.5%
Female
79.5%
Male
Demographic split for Motorcycle sport audience in United States
MetricValue
Female20.5%
Male79.5%
Average age36.6
Estimated audience size17,059,926
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Motorcycle sport audience in United States
Age bracketShare%
16-1928%
20-2919%
30-3918%
40-4918%
50+17%
Fig. 04

Worldwide distribution

15.8%

of the worldwide Motorcycle sport audience comes from United States.

Worldwide audience distribution share by country for Motorcycle sport
CountryShare
United States15.8%
Italy8.2%
Japan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle sport audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle sport fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~800K3.15×
02West Virginia~200K2.01×
03Idaho~100K1.44×
04Montana~70K1.43×
05Vermont~40K1.21×
06Oregon~200K1.20×
07Alaska~40K1.16×
08Pennsylvania~700K1.14×
09Maine~70K1.07×
10South Dakota~40K1.07×
11Michigan~500K1.06×
12New Mexico~90K1.06×
13North Dakota~40K1.06×
14Hawaii~80K1.04×
15New Hampshire~70K1.03×
16Kentucky~200K1.02×
17Utah~200K1.00×
18Ohio~500K0.96×
19Tennessee~300K0.96×
20Iowa~100K0.96×
21Washington~300K0.94×
22Indiana~300K0.94×
23Connecticut~200K0.92×
24Arkansas~100K0.92×
25Massachusetts~300K0.90×
26Kansas~100K0.90×
27Oklahoma~200K0.89×
28Mississippi~100K0.89×
29Missouri~200K0.88×
30South Carolina~200K0.88×
31Rhode Island~50K0.88×
32Delaware~40K0.88×
33North Carolina~400K0.87×
34Arizona~300K0.87×
35Nevada~100K0.86×
36Nebraska~70K0.86×
37Maryland~200K0.85×
38Wisconsin~200K0.85×
39Louisiana~200K0.85×
40Colorado~200K0.83×
41Minnesota~200K0.82×
42Washington, District of Columbia~40K0.82×
43Virginia~300K0.81×
44New Jersey~300K0.80×
45Georgia~400K0.78×
46California~1.5M0.73×
47Illinois~400K0.72×
48Florida~800K0.71×
49New York~700K0.70×
50Texas~900K0.62×
Fig. 06

Affinity by region

Affinity by region — Motorcycle sport, United States
0.62×1.00×3.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle sport audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility30.45×
02Cruiser (motorcycle)Cars & Mobility12.70×
03Touring motorcycleCars & Mobility12.59×
04SupermotoCars & Mobility12.41×
05DucatiCars & Mobility10.95×
06Custom motorcycleCars & Mobility10.64×
07SuzukiCars & Mobility9.82×
08Motorcycle accessoriesCars & Mobility9.25×
09Chopper (motorcycle)Cars & Mobility8.00×
10KTMCars & Mobility7.43×
11MotoGPSports6.32×
12CarcareCars & Mobility5.54×
13Antique carCars & Mobility5.52×
14MotocrossSports5.27×
15Extreme sportSports4.35×
16ScootersCars & Mobility3.82×
17Muscle carCars & Mobility3.32×
18MotorcyclesCars & Mobility3.05×
19Planet FitnessSports2.66×
20AutoZoneCars & Mobility2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle sport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle sport audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.77×
Risk AppetiteTHRILL2.08×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle sport audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
CreativityOPEN0.72×
SpiritualityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle sport have in United States?

Motorcycle sport has an estimated audience of 17,059,926 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorcycle sport fans?

20.5% of Motorcycle sport fans are female, 79.5% are male, with an average age of 36.6 years.

03

Which brands do Motorcycle sport fans like most?

Motorcycle sport fans show strongest brand affinity for Motorcycle helmet (30.45×), Touring motorcycle (12.59×), and Custom motorcycle (10.64×) over the country average.

04

Where do Motorcycle sport fans live in United States?

Motorcycle sport fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle sport fans also like?

Beyond Motorcycle sport itself, the audience over-indexes on Touring motorcycle (12.59×), Custom motorcycle (10.64×), Motorcycle accessories (9.25×), and Cruiser (motorcycle) (12.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Motorcycle sport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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