Motorcycle sport Audience in United States

Motorcycle sport has an estimated audience of 17,059,926 people in United States. 20.5% are female, 79.5% are male, average age 36.6. Top regions: California, Alabama, Texas. Top brand affinities: Motorcycle helmet, Google Maps, Honda Motorcycles, Custom motorcycle, Touring motorcycle.

The average Motorcycle sport fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Alabama, Texas. Top brand affinities include Motorcycle helmet, Google Maps, Honda Motorcycles, with strongest over-indexing on Motorcycle helmet (22.98× the country average). Demographically, the Motorcycle sport audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Motorcycle sport fans

Demographic split for Motorcycle sport audience in United States
MetricValue
Female20.5%
Male79.5%
Average age36.6
Estimated audience size17,059,926

Audience persona

The typical Motorcycle sport fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Top regions in United States

Top regions ranked by reach for Motorcycle sport in United States
RegionReachAffinity
California1,463,8360.78×
Alabama966,9754.06×
Texas885,9800.6×
Florida877,5240.76×
New York669,8940.7×
Pennsylvania619,3541.08×
Ohio493,9970.94×
Michigan464,2881.04×
North Carolina458,0790.89×
Georgia432,6590.82×
Illinois380,3770.67×
New Jersey344,4620.79×
Tennessee324,3710.95×
Washington319,1670.93×
Arizona317,2770.91×
Virginia299,3550.72×
Indiana268,2850.86×
Massachusetts254,4430.76×
Maryland247,7700.84×
Oregon245,4401.26×
Missouri233,9940.85×
South Carolina227,0450.88×
Colorado206,8180.77×
Kentucky202,2600.95×
West Virginia196,9822.48×
Wisconsin187,0280.73×
Minnesota183,8120.75×
Louisiana160,9430.73×
Oklahoma160,8390.85×
Utah154,6511.01×
Connecticut145,0110.85×
Idaho141,1321.65×
Iowa125,0800.89×
Nevada124,9860.76×
Arkansas109,6430.78×
Mississippi106,9620.76×
Kansas105,0890.78×
New Mexico88,5921.04×
Hawaii77,8961.06×
New Hampshire72,7581.08×
Montana67,9531.44×
Maine60,7620.99×
Nebraska53,4340.62×
South Dakota49,5751.26×
Alaska45,7541.25×
Vermont41,1951.38×
Wyoming37,0891.47×
Rhode Island35,1280.65×
North Dakota32,6530.93×
Delaware29,0380.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorcycle sport audience
BrandAffinityCategory
Motorcycle helmet22.98×Cars & Mobility
Google Maps5.86×Internet & Social Media
Honda Motorcycles25.31×Cars & Mobility
Custom motorcycle12.22×Cars & Mobility
Touring motorcycle13.48×Cars & Mobility
CarGurus7.26×Cars & Mobility
Motorcycle accessories10.48×Cars & Mobility
Indeed.com4.5×Business & Career
Ducati14.36×Cars & Mobility
Cruiser (motorcycle)13.02×Cars & Mobility
Enterprise Rent-A-Car5.94×Cars & Mobility
Capital One3.84×Business & Career
Suzuki10.8×Cars & Mobility
Supermoto13.73×Cars & Mobility
KTM10.5×Cars & Mobility
MotoGP7.33×Sports
Apple Store5.65×Shopping
Planet Fitness2.84×Sports
Aaron Rodgers4.51×Sports
Bass guitar3.59×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorcycle sport audience
TraitClusterScore
PatriotismCONSERVATISM1.7
LGBTQ+ IdentityOPEN1.62
Early Adopter MentalityPOWER1.54
Luxury OrientationPREMIUM1.44
Sports ActivityPOWER1.4
Risk AppetiteTHRILL1.39

Worldwide distribution

Worldwide audience distribution share by country for Motorcycle sport
CountryShare
United States15.8%
Italy8.2%
Japan6.6%

See Motorcycle sport audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Motorcycle sport have in United States?

Motorcycle sport has an estimated audience of 17,059,926 people in United States, concentrated in California and Alabama.

What is the gender split and age of Motorcycle sport fans?

20.5% of Motorcycle sport fans are female, 79.5% are male, with an average age of 36.6 years.

Which brands do Motorcycle sport fans like most?

Motorcycle sport fans show strongest brand affinity for Motorcycle helmet (22.98×), Google Maps (5.86×), and Honda Motorcycles (25.31×) over the country average.

Where do Motorcycle sport fans live in United States?

Motorcycle sport fans in United States are most concentrated in California (reach 1,463,836), Alabama (reach 966,975), and Texas (reach 885,980). These three regions account for the largest share of the active audience.

What other brands do Motorcycle sport fans also like?

Beyond Motorcycle sport itself, the audience over-indexes on Google Maps (5.86×), Honda Motorcycles (25.31×), Custom motorcycle (12.22×), and Touring motorcycle (13.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.