MotoGP Audience in United States
MotoGP has an estimated audience of 10,017,478 people in United States. 21.1% are female, 78.9% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Vocal harmony, Home construction, N1 road (South Africa), Combat sport.
The average MotoGP fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Vocal harmony, Home construction, with strongest over-indexing on Urban Outfitters (2.58× the country average). Demographically, the MotoGP audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of MotoGP fans
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 35.6 |
| Estimated audience size | 10,017,478 |
Audience persona
The typical MotoGP fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,735,185 | 1.58× |
| Texas | 1,439,480 | 1.67× |
| Florida | 1,238,627 | 1.83× |
| New York | 675,533 | 1.21× |
| New Jersey | 329,145 | 1.29× |
| North Carolina | 320,954 | 1.06× |
| Illinois | 308,479 | 0.92× |
| Pennsylvania | 292,264 | 0.87× |
| Georgia | 288,555 | 0.94× |
| Massachusetts | 254,385 | 1.29× |
| Washington | 251,015 | 1.25× |
| Ohio | 246,116 | 0.8× |
| Virginia | 246,050 | 1.01× |
| Michigan | 215,223 | 0.82× |
| Arizona | 210,066 | 1.03× |
| Colorado | 206,023 | 1.3× |
| Tennessee | 174,365 | 0.87× |
| Oregon | 171,083 | 1.49× |
| Indiana | 161,362 | 0.88× |
| Maryland | 159,829 | 0.93× |
| Wisconsin | 154,671 | 1.03× |
| Minnesota | 129,347 | 0.9× |
| Nevada | 124,119 | 1.28× |
| Connecticut | 111,641 | 1.11× |
| Utah | 110,822 | 1.24× |
| Missouri | 110,166 | 0.68× |
| South Carolina | 106,279 | 0.71× |
| Alabama | 103,137 | 0.74× |
| Oklahoma | 94,322 | 0.85× |
| Kentucky | 85,965 | 0.68× |
| Louisiana | 82,059 | 0.64× |
| Iowa | 58,257 | 0.71× |
| Idaho | 54,978 | 1.09× |
| Kansas | 54,736 | 0.69× |
| Arkansas | 50,105 | 0.61× |
| Hawaii | 50,003 | 1.16× |
| New Mexico | 49,188 | 0.98× |
| New Hampshire | 47,918 | 1.21× |
| Washington, District of Columbia | 44,168 | 1.47× |
| Mississippi | 39,347 | 0.48× |
| Maine | 32,560 | 0.91× |
| Nebraska | 28,138 | 0.56× |
| Rhode Island | 26,942 | 0.84× |
| Alaska | 26,263 | 1.23× |
| West Virginia | 25,949 | 0.56× |
| Montana | 25,936 | 0.93× |
| Vermont | 25,635 | 1.46× |
| Delaware | 19,276 | 0.7× |
| South Dakota | 19,200 | 0.83× |
| Wyoming | 14,813 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.58× | Shopping |
| Vocal harmony | 5.67× | Music & Radio |
| Home construction | 1.62× | Home & Garden |
| N1 road (South Africa) | 4.6× | Travel & Leisure |
| Combat sport | 1.69× | Sports |
| Irrigation sprinkler | 10.04× | Home & Garden |
| Home staging | 4.87× | Home & Garden |
| Historic site | 3.74× | Arts & Culture |
| Jaws | 4.68× | Movies & TV |
| Grinch | 3.42× | Movies & TV |
| JDSU | 2.47× | Business & Career |
| Acoustic music | 3.69× | Music & Radio |
| Bank account | 2× | Business & Career |
| Hipster | 7.57× | Politics & Society |
| Notre Dame Fighting Irish football | 3.99× | Sports |
| Stamp collecting | 3.68× | Home & Garden |
| Monogram | 2.61× | Home & Garden |
| Naperville, Illinois | 5.31× | Travel & Leisure |
| No Escape (1994 film) | 7.13× | Movies & TV |
| Wow! Wow! Wubbzy! | 4.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.71 |
| Luxury Orientation | PREMIUM | 1.69 |
| Early Adopter Mentality | POWER | 1.61 |
| Sports Activity | POWER | 1.56 |
| Risk Appetite | THRILL | 1.42 |
| DIY Mentality | THRILL | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 12.4% |
| United States | 12.4% |
| Japan | 6.4% |
See MotoGP audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
- Multi-sport event (4,110,329)
Frequently asked questions
How many fans does MotoGP have in United States?
MotoGP has an estimated audience of 10,017,478 people in United States, concentrated in California and Texas.
What is the gender split and age of MotoGP fans?
21.1% of MotoGP fans are female, 78.9% are male, with an average age of 35.6 years.
Which brands do MotoGP fans like most?
MotoGP fans show strongest brand affinity for Urban Outfitters (2.58×), Vocal harmony (5.67×), and Home construction (1.62×) over the country average.
Where do MotoGP fans live in United States?
MotoGP fans in United States are most concentrated in California (reach 1,735,185), Texas (reach 1,439,480), and Florida (reach 1,238,627). These three regions account for the largest share of the active audience.
What other brands do MotoGP fans also like?
Beyond MotoGP itself, the audience over-indexes on Vocal harmony (5.67×), Home construction (1.62×), N1 road (South Africa) (4.6×), and Combat sport (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.