Rascasse Audience Intelligence

MotoGP Audience in United States

A data profile of the people who buy, follow and care about MotoGP in United States — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 10,127,462 people in United States.

#4among Motorsport in United States#40among Event in United States#283in Sports

The average MotoGP fan in United States is 35.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Touring motorcycle, Motorcycle helmet, Kawasaki, with strongest over-indexing on Touring motorcycle (7.53× the country average).

Demographically, the MotoGP audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MotoGP fan in United States is more male, around 35.6 years old, with strong Risk Appetite tendencies and a notable affinity for Touring motorcycle.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MotoGP profile in United States.

Audience size
10.1M
in United States
Gender
21.1%♀
78.9% male
Age
35.6
average years
Country rank
#3529
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of MotoGP fans

21.1% are female, 78.9% are male, average age 35.6.

Fig. 02

Gender split

21.1%
Female
78.9%
Male
Demographic split for MotoGP audience in United States
MetricValue
Female21.1%
Male78.9%
Average age35.6
Estimated audience size10,127,462
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the MotoGP audience in United States
Age bracketShare%
16-1931%
20-2919%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

11.4%

of the worldwide MotoGP audience comes from United States.

Worldwide audience distribution share by country for MotoGP
CountryShare
Italy14.1%
United States11.4%
Spain7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MotoGP audience in United States is strongest.

Fig. 05

Top regions by affinity

MotoGP fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M1.67×
02Texas~1.5M1.51×
03Oregon~200K1.45×
04California~1.5M1.44×
05Vermont~20K1.41×
06Colorado~200K1.33×
07Washington, District of Columbia~40K1.29×
08Nevada~100K1.24×
09Alaska~30K1.24×
10New Jersey~300K1.23×
11Washington~200K1.23×
12Massachusetts~200K1.21×
13New Hampshire~50K1.21×
14Utah~100K1.16×
15New York~600K1.12×
16Connecticut~100K1.10×
17Idaho~60K1.10×
18Hawaii~50K1.09×
19North Carolina~300K1.03×
20Montana~30K1.03×
21Wisconsin~200K1.02×
22Virginia~200K1.01×
23New Mexico~50K1.01×
24Arizona~200K1.00×
25Maine~40K1.00×
26South Dakota~20K0.96×
27Georgia~300K0.92×
28Tennessee~200K0.89×
29Indiana~200K0.89×
30Maryland~200K0.88×
31Minnesota~100K0.88×
32Rhode Island~30K0.88×
33Pennsylvania~300K0.86×
34Illinois~300K0.86×
35North Dakota~20K0.86×
36Oklahoma~90K0.83×
37Alabama~100K0.82×
38Ohio~300K0.81×
39Michigan~200K0.81×
40Delaware~20K0.81×
41Kansas~60K0.78×
42Iowa~60K0.77×
43South Carolina~100K0.74×
44Kentucky~90K0.72×
45Louisiana~90K0.71×
46Missouri~100K0.70×
47Mississippi~60K0.70×
48Arkansas~60K0.69×
49Nebraska~30K0.69×
50West Virginia~30K0.66×
Fig. 06

Affinity by region

Affinity by region — MotoGP, United States
0.66×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MotoGP audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MotoGP audience
#·InterestCategoryAffinity×
01KawasakiCars & Mobility7.78×
02Touring motorcycleCars & Mobility7.53×
03Motorcycle helmetCars & Mobility7.02×
04DucatiCars & Mobility6.93×
05Max VerstappenSports6.50×
06SuzukiCars & Mobility6.35×
07CarcareCars & Mobility5.80×
08Motorcycle accessoriesCars & Mobility4.45×
09MotocrossSports4.41×
10Compact carCars & Mobility4.34×
11Formula OneSports3.67×
12Kyle BuschSports3.53×
13ScootersCars & Mobility3.48×
14Muscle carCars & Mobility3.33×
15HondaCars & Mobility3.28×
16MotorcyclesCars & Mobility3.04×
17AutoZoneCars & Mobility2.14×
18Google MapsInternet & Social Media2.09×
19AutomobilesCars & Mobility1.58×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MotoGP audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MotoGP audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.89×
PatriotismCONSERVATISM1.61×
Early Adopter MentalityPOWER1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MotoGP audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.69×
Convenience OrientationPREMIUM0.77×
Quality AwarenessPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MotoGP have in United States?

MotoGP has an estimated audience of 10,127,462 people in United States, concentrated in California and Texas.

02

What is the gender split and age of MotoGP fans?

21.1% of MotoGP fans are female, 78.9% are male, with an average age of 35.6 years.

03

Which brands do MotoGP fans like most?

MotoGP fans show strongest brand affinity for Touring motorcycle (7.53×), Motorcycle helmet (7.02×), and Kawasaki (7.78×) over the country average.

04

Where do MotoGP fans live in United States?

MotoGP fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do MotoGP fans also like?

Beyond MotoGP itself, the audience over-indexes on Motorcycle helmet (7.02×), Kawasaki (7.78×), Fitness and wellness (1.57×), and Carcare (5.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See MotoGP audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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