MotoGP Audience in United States

MotoGP has an estimated audience of 10,017,478 people in United States. 21.1% are female, 78.9% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Lewis Hamilton, Diabetes mellitus awareness, Honda Motorcycles, Microblogging.

The average MotoGP fan in United States is 35.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Lewis Hamilton, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the MotoGP audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of MotoGP fans

Demographic split for MotoGP audience in United States
MetricValue
Female21.1%
Male78.9%
Average age35.6
Estimated audience size10,017,478

Audience persona

The typical MotoGP fan in United States is more male, around 35.6 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for MotoGP in United States
RegionReachAffinity
California1,735,1851.58×
Texas1,439,4801.67×
Florida1,238,6271.83×
New York675,5331.21×
New Jersey329,1451.29×
North Carolina320,9541.06×
Illinois308,4790.92×
Pennsylvania292,2640.87×
Georgia288,5550.94×
Massachusetts254,3851.29×
Washington251,0151.25×
Ohio246,1160.8×
Virginia246,0501.01×
Michigan215,2230.82×
Arizona210,0661.03×
Colorado206,0231.3×
Tennessee174,3650.87×
Oregon171,0831.49×
Indiana161,3620.88×
Maryland159,8290.93×
Wisconsin154,6711.03×
Minnesota129,3470.9×
Nevada124,1191.28×
Connecticut111,6411.11×
Utah110,8221.24×
Missouri110,1660.68×
South Carolina106,2790.71×
Alabama103,1370.74×
Oklahoma94,3220.85×
Kentucky85,9650.68×
Louisiana82,0590.64×
Iowa58,2570.71×
Idaho54,9781.09×
Kansas54,7360.69×
Arkansas50,1050.61×
Hawaii50,0031.16×
New Mexico49,1880.98×
New Hampshire47,9181.21×
Washington, District of Columbia44,1681.47×
Mississippi39,3470.48×
Maine32,5600.91×
Nebraska28,1380.56×
Rhode Island26,9420.84×
Alaska26,2631.23×
West Virginia25,9490.56×
Montana25,9360.93×
Vermont25,6351.46×
Delaware19,2760.7×
South Dakota19,2000.83×
Wyoming14,8131×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MotoGP audience
BrandAffinityCategory
Autism Awareness19.03×Health
Lewis Hamilton23.78×Sports
Diabetes mellitus awareness12.48×Health
Honda Motorcycles25.31×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Charles Leclerc19.69×Sports
Motorcycle helmet10.33×Cars & Mobility
Income tax13.19×Business & Career
Google Maps4.2×Internet & Social Media
Houston Astros8.11×Sports
Touring motorcycle9.03×Cars & Mobility
Indeed.com3.78×Business & Career
Enterprise Rent-A-Car5.45×Cars & Mobility
Suzuki10.04×Cars & Mobility
Max Verstappen10.65×Sports
Motorcycle accessories7.01×Cars & Mobility
CarGurus4.49×Cars & Mobility
Los Angeles Dodgers5.19×Sports
Charles, Prince of Wales18.87×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MotoGP audience
TraitClusterScore
PatriotismCONSERVATISM1.71
Luxury OrientationPREMIUM1.69
Early Adopter MentalityPOWER1.61
Sports ActivityPOWER1.56
Risk AppetiteTHRILL1.42
DIY MentalityTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for MotoGP
CountryShare
Italy12.4%
United States12.4%
Japan6.4%

See MotoGP audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does MotoGP have in United States?

MotoGP has an estimated audience of 10,017,478 people in United States, concentrated in California and Texas.

What is the gender split and age of MotoGP fans?

21.1% of MotoGP fans are female, 78.9% are male, with an average age of 35.6 years.

Which brands do MotoGP fans like most?

MotoGP fans show strongest brand affinity for Autism Awareness (19.03×), Lewis Hamilton (23.78×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do MotoGP fans live in United States?

MotoGP fans in United States are most concentrated in California (reach 1,735,185), Texas (reach 1,439,480), and Florida (reach 1,238,627). These three regions account for the largest share of the active audience.

What other brands do MotoGP fans also like?

Beyond MotoGP itself, the audience over-indexes on Lewis Hamilton (23.78×), Diabetes mellitus awareness (12.48×), Honda Motorcycles (25.31×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.