Rascasse Audience Intelligence

Lewis Hamilton Audience in United States

A data profile of the people who buy, follow and care about Lewis Hamilton in United States — modelled from more than twelve digital signal sources. Lewis Hamilton has an estimated audience of 6,980,132 people in United States.

#6among Motorsport in United States#407among Person in United States#405in Sports

The average Lewis Hamilton fan in United States is 32.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Max Verstappen, Fernando Alonso, Charles Leclerc, with strongest over-indexing on Max Verstappen (76.67× the country average).

Demographically, the Lewis Hamilton audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lewis Hamilton fan in United States is more male, around 32.9 years old, with strong Risk Appetite tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lewis Hamilton profile in United States.

Audience size
7M
in United States
Gender
27.2%♀
72.8% male
Age
32.9
average years
Country rank
#5034
Person in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lewis Hamilton fans

27.2% are female, 72.8% are male, average age 32.9.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Lewis Hamilton audience in United States
MetricValue
Female27.2%
Male72.8%
Average age32.9
Estimated audience size6,980,132
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Lewis Hamilton audience in United States
Age bracketShare%
16-1935%
20-2924%
30-3917%
40-4914%
50+10%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Lewis Hamilton audience comes from United States.

Worldwide audience distribution share by country for Lewis Hamilton
CountryShare
United States18.4%
United Kingdom11.2%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lewis Hamilton audience in United States is strongest.

Fig. 05

Top regions by affinity

Lewis Hamilton fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~100K1.58×
02Washington, District of Columbia~30K1.54×
03California~1M1.50×
04New York~500K1.39×
05New Jersey~200K1.36×
06Florida~600K1.31×
07Connecticut~80K1.30×
08Massachusetts~200K1.27×
09Texas~700K1.25×
10Arizona~200K1.22×
11Maryland~100K1.21×
12Washington~200K1.20×
13Colorado~100K1.20×
14Georgia~200K1.16×
15Virginia~200K1.15×
16Illinois~200K1.14×
17Oregon~80K1.12×
18Hawaii~30K1.10×
19Utah~60K1.09×
20North Carolina~200K1.06×
21Rhode Island~20K1.04×
22Pennsylvania~200K1.02×
23New Hampshire~30K1.01×
24Delaware~20K0.98×
25Michigan~200K0.95×
26Minnesota~90K0.94×
27Tennessee~100K0.93×
28Indiana~100K0.93×
29Ohio~200K0.90×
30South Carolina~90K0.90×
31New Mexico~30K0.90×
32Missouri~90K0.86×
33Vermont~10K0.86×
34Wisconsin~80K0.85×
35Louisiana~70K0.85×
36Kansas~40K0.84×
37Idaho~30K0.83×
38Maine~20K0.81×
39Alabama~70K0.80×
40Kentucky~60K0.80×
41Oklahoma~60K0.80×
42Nebraska~30K0.79×
43Montana~10K0.78×
44Alaska~10K0.78×
45Iowa~40K0.77×
46Arkansas~40K0.74×
47West Virginia~20K0.70×
48South Dakota~10K0.69×
49North Dakota~9K0.68×
50Mississippi~30K0.65×
Fig. 06

Affinity by region

Affinity by region — Lewis Hamilton, United States
0.65×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lewis Hamilton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lewis Hamilton audience
#·InterestCategoryAffinity×
01Sebastian VettelSports77.18×
02Max VerstappenSports76.67×
03Fernando AlonsoSports75.14×
04Ayrton SennaSports63.93×
05Valtteri BottasSports62.30×
06Daniel RicciardoSports51.69×
07Renault in Formula OneSports42.37×
08Charles LeclercSports33.90×
09Michael SchumacherSports32.84×
10CitroënCars & Mobility28.06×
11Mercedes AMG Petronas F1Sports28.02×
12Red Bull RacingSports22.58×
13Lando NorrisSports19.51×
14PeugeotCars & Mobility18.85×
15KawasakiCars & Mobility12.12×
16CarcareCars & Mobility11.39×
17PolishingHome & Garden11.19×
18Formula OneSports9.97×
19Sport bikeCars & Mobility8.18×
20Kyle BuschSports8.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lewis Hamilton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lewis Hamilton audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.55×
PatriotismCONSERVATISM1.84×
Luxury OrientationPREMIUM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lewis Hamilton audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.54×
Community OrientationOPEN0.67×
MindfulnessBALANCE0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lewis Hamilton have in United States?

Lewis Hamilton has an estimated audience of 6,980,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lewis Hamilton fans?

27.2% of Lewis Hamilton fans are female, 72.8% are male, with an average age of 32.9 years.

03

Which brands do Lewis Hamilton fans like most?

Lewis Hamilton fans show strongest brand affinity for Max Verstappen (76.67×), Fernando Alonso (75.14×), and Charles Leclerc (33.9×) over the country average.

04

Where do Lewis Hamilton fans live in United States?

Lewis Hamilton fans in United States are most concentrated in California (reach ~1M), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Lewis Hamilton fans also like?

Beyond Lewis Hamilton itself, the audience over-indexes on Fernando Alonso (75.14×), Charles Leclerc (33.9×), Ayrton Senna (63.93×), and Sebastian Vettel (77.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in United States

See Lewis Hamilton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lewis Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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