Lewis Hamilton Audience in United States

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Lewis Hamilton has an estimated audience of 6,369,163 people in United States. 27.2% are female, 72.8% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Fernando Alonso, Charles Leclerc, Ayrton Senna, Sebastian Vettel.

The average Lewis Hamilton fan in United States is 32.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Fernando Alonso, Charles Leclerc, with strongest over-indexing on Max Verstappen (76.67× the country average). Demographically, the Lewis Hamilton audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Lewis Hamilton fans

Demographic split for Lewis Hamilton audience in United States
MetricValue
Female27.2%
Male72.8%
Average age32.9
Estimated audience size6,369,163

Audience persona

The typical Lewis Hamilton fan in United States is more male, around 32.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Lewis Hamilton in United States
RegionReachAffinity
California1,099,7891.57×
Texas721,2531.32×
Florida602,4551.4×
New York549,5171.54×
Illinois252,2521.19×
Georgia241,2961.23×
Pennsylvania217,0471.01×
New Jersey216,6191.34×
North Carolina213,8891.12×
Virginia183,2101.18×
Ohio181,3490.92×
Massachusetts171,3211.37×
Washington165,7271.3×
Arizona159,9001.23×
Michigan150,4430.9×
Maryland136,6441.25×
Colorado121,5501.21×
Tennessee117,0100.92×
Indiana110,0650.95×
Nevada109,2881.77×
Missouri87,5960.85×
South Carolina85,7040.89×
Minnesota84,9130.93×
Wisconsin83,2580.87×
Oregon82,0691.12×
Connecticut80,6831.26×
Alabama73,2790.82×
Louisiana64,9620.79×
Utah61,8111.08×
Kentucky60,3300.76×
Oklahoma54,7760.77×
Kansas40,0920.8×
Iowa38,0610.73×
Arkansas35,9520.69×
Washington, District of Columbia33,3501.74×
Mississippi30,6820.58×
Hawaii26,8190.98×
New Mexico25,8800.81×
New Hampshire25,0191×
Idaho24,6050.77×
Nebraska21,9830.69×
Rhode Island19,0460.94×
West Virginia18,5270.62×
Maine16,8090.74×
Delaware16,0660.91×
Montana12,5210.71×
Alaska10,0690.74×
Vermont9,9840.89×
South Dakota9,0840.62×
North Dakota7,3830.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lewis Hamilton audience
BrandAffinityCategory
Max Verstappen76.67×Sports
Fernando Alonso75.14×Sports
Charles Leclerc33.9×Sports
Ayrton Senna63.93×Sports
Sebastian Vettel77.18×Sports
Daniel Ricciardo51.69×Sports
Red Bull Racing22.58×Sports
Valtteri Bottas62.3×Sports
Mercedes AMG Petronas F128.02×Sports
Polishing11.19×Home & Garden
Michael Schumacher32.84×Sports
Lando Norris19.51×Sports
Citroën28.06×Cars & Mobility
Carcare11.39×Cars & Mobility
Sauber F1 Team69.88×Sports
Kawasaki12.12×Cars & Mobility
Renault in Formula One42.37×Sports
Sport bike8.18×Cars & Mobility
Peugeot18.85×Cars & Mobility
Sky Sports F127.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lewis Hamilton audience
TraitClusterScore
Luxury OrientationPREMIUM2.62
LGBTQ+ IdentityOPEN1.99
Early Adopter MentalityPOWER1.93
Sports ActivityPOWER1.86
Risk AppetiteTHRILL1.78
Family OrientationCONSERVATISM1.76

Worldwide distribution

Worldwide audience distribution share by country for Lewis Hamilton
CountryShare
United States17.5%
United Kingdom11.7%
Brazil7.9%

See Lewis Hamilton audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Lewis Hamilton have in United States?

Lewis Hamilton has an estimated audience of 6,369,163 people in United States, concentrated in California and Texas.

What is the gender split and age of Lewis Hamilton fans?

27.2% of Lewis Hamilton fans are female, 72.8% are male, with an average age of 32.9 years.

Which brands do Lewis Hamilton fans like most?

Lewis Hamilton fans show strongest brand affinity for Max Verstappen (76.67×), Fernando Alonso (75.14×), and Charles Leclerc (33.9×) over the country average.

Where do Lewis Hamilton fans live in United States?

Lewis Hamilton fans in United States are most concentrated in California (reach 1,099,789), Texas (reach 721,253), and Florida (reach 602,455). These three regions account for the largest share of the active audience.

What other brands do Lewis Hamilton fans also like?

Beyond Lewis Hamilton itself, the audience over-indexes on Fernando Alonso (75.14×), Charles Leclerc (33.9×), Ayrton Senna (63.93×), and Sebastian Vettel (77.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lewis Hamilton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.