Ayrton Senna Audience in United States
Ayrton Senna has an estimated audience of 763,129 people in United States. 25.0% are female, 75.0% are male, average age 29.9. Top regions: California, Florida, Texas. Top brand affinities: Max Verstappen, Charles Leclerc, Michael Schumacher, Lewis Hamilton, Ice Hockey World Championships.
The average Ayrton Senna fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Max Verstappen, Charles Leclerc, Michael Schumacher, with strongest over-indexing on Max Verstappen (193.63× the country average). Demographically, the Ayrton Senna audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Ayrton Senna fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 29.9 |
| Estimated audience size | 763,129 |
Audience persona
The typical Ayrton Senna fan in United States is more male, around 29.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Max Verstappen.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 132,323 | 1.58× |
| Florida | 109,141 | 2.11× |
| Texas | 93,597 | 1.43× |
| New York | 57,474 | 1.35× |
| New Jersey | 28,944 | 1.49× |
| Illinois | 27,742 | 1.09× |
| Massachusetts | 26,775 | 1.78× |
| Pennsylvania | 25,144 | 0.98× |
| Georgia | 25,039 | 1.07× |
| North Carolina | 24,858 | 1.08× |
| Virginia | 22,045 | 1.19× |
| Ohio | 20,471 | 0.87× |
| Washington | 18,318 | 1.2× |
| Michigan | 18,214 | 0.91× |
| Arizona | 16,959 | 1.09× |
| Indiana | 14,824 | 1.06× |
| Colorado | 14,003 | 1.16× |
| Tennessee | 13,968 | 0.91× |
| Maryland | 13,405 | 1.02× |
| Connecticut | 11,577 | 1.51× |
| Wisconsin | 10,408 | 0.91× |
| South Carolina | 10,358 | 0.9× |
| Missouri | 10,022 | 0.81× |
| Minnesota | 9,129 | 0.83× |
| Nevada | 9,056 | 1.23× |
| Oregon | 8,693 | 0.99× |
| Utah | 8,447 | 1.24× |
| Kentucky | 7,550 | 0.79× |
| Alabama | 7,233 | 0.68× |
| Louisiana | 7,119 | 0.72× |
| Oklahoma | 6,704 | 0.79× |
| Kansas | 5,428 | 0.9× |
| Iowa | 4,589 | 0.73× |
| Arkansas | 4,272 | 0.68× |
| Idaho | 3,501 | 0.91× |
| Mississippi | 3,342 | 0.53× |
| New Mexico | 3,289 | 0.86× |
| Hawaii | 3,285 | 1× |
| New Hampshire | 3,284 | 1.09× |
| Washington, District of Columbia | 3,104 | 1.35× |
| Nebraska | 2,932 | 0.77× |
| Rhode Island | 2,778 | 1.14× |
| West Virginia | 2,273 | 0.64× |
| Maine | 2,146 | 0.79× |
| Delaware | 1,705 | 0.81× |
| Montana | 1,659 | 0.78× |
| South Dakota | 1,098 | 0.62× |
| Vermont | 1,036 | 0.77× |
| North Dakota | 988 | 0.63× |
| Alaska | 918 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Verstappen | 193.63× | Sports |
| Charles Leclerc | 149.99× | Sports |
| Michael Schumacher | 241.81× | Sports |
| Lewis Hamilton | 106.75× | Sports |
| Ice Hockey World Championships | 109.92× | Sports |
| Fernando Alonso | 196.25× | Sports |
| Daniel Ricciardo | 157.37× | Sports |
| Kimi Räikkönen | 242.26× | Sports |
| Lando Norris | 69.56× | Sports |
| Sebastian Vettel | 197.18× | Sports |
| Formula One car | 99.39× | Cars & Mobility |
| Valtteri Bottas | 157.89× | Sports |
| Sauber F1 Team | 207.66× | Sports |
| Sergio Pérez | 137.05× | Sports |
| Forza Horizon | 68.68× | Games |
| Formula Drift | 45.82× | Sports |
| Mick Schumacher | 149.66× | Sports |
| Peugeot | 47.09× | Cars & Mobility |
| Red Bull Racing | 42.11× | Sports |
| George Russell | 59.99× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.14 |
| Community Orientation | OPEN | 2.11 |
| Sports Activity | POWER | 1.96 |
| LGBTQ+ Identity | OPEN | 1.76 |
| Family Orientation | CONSERVATISM | 1.71 |
| Pet Ownership | JOY | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.8% |
| United States | 6.6% |
| Italy | 5.9% |
See Ayrton Senna audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- MotoGP (10,017,479)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
Frequently asked questions
How many fans does Ayrton Senna have in United States?
Ayrton Senna has an estimated audience of 763,129 people in United States, concentrated in California and Florida.
What is the gender split and age of Ayrton Senna fans?
25.0% of Ayrton Senna fans are female, 75.0% are male, with an average age of 29.9 years.
Which brands do Ayrton Senna fans like most?
Ayrton Senna fans show strongest brand affinity for Max Verstappen (193.63×), Charles Leclerc (149.99×), and Michael Schumacher (241.81×) over the country average.
Where do Ayrton Senna fans live in United States?
Ayrton Senna fans in United States are most concentrated in California (reach 132,323), Florida (reach 109,141), and Texas (reach 93,597). These three regions account for the largest share of the active audience.
What other brands do Ayrton Senna fans also like?
Beyond Ayrton Senna itself, the audience over-indexes on Charles Leclerc (149.99×), Michael Schumacher (241.81×), Lewis Hamilton (106.75×), and Ice Hockey World Championships (109.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Ayrton Senna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.