Rascasse Audience Intelligence

Ayrton Senna Audience in United States

A data profile of the people who buy, follow and care about Ayrton Senna in United States — modelled from more than twelve digital signal sources. Ayrton Senna has an estimated audience of 697,166 people in United States.

#56among Motorsport in United States#7058among Person in United States#2839in Sports

The average Ayrton Senna fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Max Verstappen, Lewis Hamilton, Michael Schumacher, with strongest over-indexing on Max Verstappen (193.63× the country average).

Demographically, the Ayrton Senna audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ayrton Senna fan in United States is more male, around 29.9 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ayrton Senna profile in United States.

Audience size
697K
in United States
Gender
25.0%♀
75.0% male
Age
29.9
average years
Country rank
#29993
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ayrton Senna fans

25.0% are female, 75.0% are male, average age 29.9.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Ayrton Senna audience in United States
MetricValue
Female25.0%
Male75.0%
Average age29.9
Estimated audience size697,166
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Ayrton Senna audience in United States
Age bracketShare%
16-1948%
20-2920%
30-3913%
40-4911%
50+7%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Ayrton Senna audience comes from United States.

Worldwide audience distribution share by country for Ayrton Senna
CountryShare
Brazil29.3%
United States6.1%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ayrton Senna audience in United States is strongest.

Fig. 05

Top regions by affinity

Ayrton Senna fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K1.90×
02Massachusetts~20K1.64×
03California~100K1.51×
04Connecticut~10K1.44×
05New Jersey~30K1.40×
06Texas~90K1.35×
07Washington, District of Columbia~3K1.27×
08New York~50K1.25×
09Utah~9K1.25×
10Nevada~9K1.22×
11Washington~20K1.18×
12Colorado~10K1.14×
13Virginia~20K1.13×
14Arizona~20K1.12×
15Rhode Island~3K1.12×
16New Hampshire~3K1.10×
17Illinois~30K1.06×
18Georgia~20K1.06×
19North Carolina~20K1.05×
20Hawaii~3K1.04×
21Indiana~10K1.03×
22Maryland~10K1.01×
23Oregon~9K0.99×
24Idaho~4K0.97×
25Pennsylvania~20K0.96×
26Kansas~6K0.93×
27New Mexico~4K0.92×
28Tennessee~10K0.91×
29South Carolina~10K0.91×
30Michigan~20K0.90×
31Wisconsin~10K0.90×
32Vermont~1K0.89×
33Ohio~20K0.86×
34Nebraska~3K0.86×
35Delaware~2K0.86×
36Maine~2K0.85×
37Minnesota~9K0.84×
38Montana~2K0.84×
39Kentucky~8K0.83×
40Oklahoma~7K0.83×
41Missouri~10K0.82×
42Alaska~1K0.81×
43Iowa~5K0.80×
44North Dakota~1K0.80×
45Arkansas~5K0.78×
46South Dakota~1K0.76×
47Alabama~8K0.74×
48Louisiana~7K0.74×
49West Virginia~3K0.73×
50Mississippi~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Ayrton Senna, United States
0.64×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ayrton Senna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ayrton Senna audience
#·InterestCategoryAffinity×
01Kimi RäikkönenSports242.26×
02Michael SchumacherSports241.81×
03Sebastian VettelSports197.18×
04Fernando AlonsoSports196.25×
05Max VerstappenSports193.63×
06Valtteri BottasSports157.89×
07Daniel RicciardoSports157.37×
08Charles LeclercSports149.99×
09Mick SchumacherSports149.66×
10Sergio PérezSports137.05×
11Ice Hockey World ChampionshipsSports109.92×
12Lewis HamiltonSports106.75×
13Formula One carCars & Mobility99.39×
14pagani automobiliCars & Mobility81.36×
15Lando NorrisSports69.56×
16Forza HorizonGames68.68×
17George RussellSports59.99×
18PeugeotCars & Mobility47.09×
19Formula DriftSports45.82×
20Red Bull RacingSports42.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ayrton Senna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ayrton Senna audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.15×
Risk AppetiteTHRILL3.13×
TravellingTHRILL2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ayrton Senna audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
SpiritualityBALANCE0.74×
DIY MentalityTHRILL0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ayrton Senna have in United States?

Ayrton Senna has an estimated audience of 697,166 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Ayrton Senna fans?

25.0% of Ayrton Senna fans are female, 75.0% are male, with an average age of 29.9 years.

03

Which brands do Ayrton Senna fans like most?

Ayrton Senna fans show strongest brand affinity for Max Verstappen (193.63×), Lewis Hamilton (106.75×), and Michael Schumacher (241.81×) over the country average.

04

Where do Ayrton Senna fans live in United States?

Ayrton Senna fans in United States are most concentrated in California (reach ~100K), Florida (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Ayrton Senna fans also like?

Beyond Ayrton Senna itself, the audience over-indexes on Lewis Hamilton (106.75×), Michael Schumacher (241.81×), Charles Leclerc (149.99×), and Ice Hockey World Championships (109.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ayrton Senna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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