Ayrton Senna Audience in Germany
Ayrton Senna has an estimated audience of 342,938 people in Germany. 20.0% are female, 80.0% are male, average age 29.3. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Michael Schumacher, Ice Hockey World Championships, Fernando Alonso, Mick Schumacher, Max Verstappen.
The average Ayrton Senna fan in Germany is 29.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Michael Schumacher, Ice Hockey World Championships, Fernando Alonso, with strongest over-indexing on Michael Schumacher (11.6× the country average). Demographically, the Ayrton Senna audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Ayrton Senna fans
| Metric | Value |
|---|---|
| Female | 20.0% |
| Male | 80.0% |
| Average age | 29.3 |
| Estimated audience size | 342,938 |
Audience persona
The typical Ayrton Senna fan in Germany is more male, around 29.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 71,075 | 1.29× |
| Baden-Württemberg | 59,003 | 1.26× |
| Nordrhein-Westfalen | 46,257 | 0.62× |
| Niedersachsen | 35,940 | 1.08× |
| Hessen | 30,559 | 1.17× |
| Rheinland-Pfalz | 22,608 | 1.32× |
| Sachsen | 18,162 | 1.08× |
| Berlin | 14,616 | 0.95× |
| Schleswig-Holstein | 11,132 | 0.9× |
| Brandenburg | 9,027 | 0.85× |
| Thüringen | 8,334 | 0.95× |
| Sachsen-Anhalt | 7,938 | 0.89× |
| Hamburg | 7,127 | 0.92× |
| Saarland | 5,184 | 1.23× |
| Mecklenburg-Vorpommern | 4,816 | 0.74× |
| Bremen | 2,200 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 11.6× | Sports |
| Ice Hockey World Championships | 29.09× | Sports |
| Fernando Alonso | 28.62× | Sports |
| Mick Schumacher | 14.34× | Sports |
| Max Verstappen | 13.15× | Sports |
| Sebastian Vettel | 27.06× | Sports |
| MSN | 8.46× | News |
| Sauber F1 Team | 26.5× | Sports |
| Red Bull Racing | 12.18× | Sports |
| Scuderia Ferrari | 13.61× | Sports |
| Borussia Dortmund | 2.32× | Sports |
| Electric motorcycles and scooters | 7.41× | Cars & Mobility |
| RB Leipzig | 4.85× | Sports |
| Koenigsegg | 14.9× | Cars & Mobility |
| FIFA World Cup | 2.83× | Sports |
| SC Freiburg | 6.13× | Sports |
| Formula One | 4.37× | Sports |
| Drag racing | 6.83× | Cars & Mobility |
| DFB-Pokal | 5.4× | Sports |
| Transfermarkt | 3.36× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.61 |
| Early Adopter Mentality | POWER | 1.49 |
| Quality Awareness | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.3 |
| Sports Activity | POWER | 1.29 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 29.8% |
| United States | 6.6% |
| Italy | 5.9% |
See Ayrton Senna audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Ayrton Senna have in Germany?
Ayrton Senna has an estimated audience of 342,938 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ayrton Senna fans?
20.0% of Ayrton Senna fans are female, 80.0% are male, with an average age of 29.3 years.
Which brands do Ayrton Senna fans like most?
Ayrton Senna fans show strongest brand affinity for Michael Schumacher (11.6×), Ice Hockey World Championships (29.09×), and Fernando Alonso (28.62×) over the country average.
Where do Ayrton Senna fans live in Germany?
Ayrton Senna fans in Germany are most concentrated in Bayern (reach 71,075), Baden-Württemberg (reach 59,003), and Nordrhein-Westfalen (reach 46,257). These three regions account for the largest share of the active audience.
What other brands do Ayrton Senna fans also like?
Beyond Ayrton Senna itself, the audience over-indexes on Ice Hockey World Championships (29.09×), Fernando Alonso (28.62×), Mick Schumacher (14.34×), and Max Verstappen (13.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ayrton Senna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.