Rascasse Audience Intelligence

Ayrton Senna Audience in Germany

A data profile of the people who buy, follow and care about Ayrton Senna in Germany — modelled from more than twelve digital signal sources. Ayrton Senna has an estimated audience of 310,108 people in Germany.

#40among Motorsport in Germany#3560among Person in Germany#1339in Sports

The average Ayrton Senna fan in Germany is 29.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Ice Hockey World Championships, Fernando Alonso, with strongest over-indexing on Michael Schumacher (11.6× the country average).

Demographically, the Ayrton Senna audience skews more male with an average age of 29.3, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ayrton Senna fan in Germany is more male, around 29.3 years old, with strong Career Orientation tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ayrton Senna profile in Germany.

Audience size
310K
in Germany
Gender
20.0%♀
80.0% male
Age
29.3
average years
Country rank
#16911
Person in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ayrton Senna fans

20.0% are female, 80.0% are male, average age 29.3.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Ayrton Senna audience in Germany
MetricValue
Female20.0%
Male80.0%
Average age29.3
Estimated audience size310,108
Fig. 03

Age distribution

Ø 29.3
average years
Age distribution of the Ayrton Senna audience in Germany
Age bracketShare%
16-1951%
20-2918%
30-3913%
40-4911%
50+6%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Ayrton Senna audience comes from Germany.

Worldwide audience distribution share by country for Ayrton Senna
CountryShare
Brazil29.3%
United States6.1%
Italy5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ayrton Senna audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ayrton Senna fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.28×
02Saarland~5K1.25×
03Bayern~70K1.24×
04Baden-Württemberg~60K1.22×
05Hessen~30K1.13×
06Sachsen~20K1.08×
07Niedersachsen~40K1.05×
08Thüringen~9K1.01×
09Sachsen-Anhalt~8K0.92×
10Berlin~10K0.90×
11Schleswig-Holstein~10K0.90×
12Hamburg~7K0.90×
13Brandenburg~9K0.87×
14Mecklenburg-Vorpommern~5K0.80×
15Bremen~2K0.80×
16Nordrhein-Westfalen~60K0.78×
Fig. 06

Affinity by region

Affinity by region — Ayrton Senna, Germany
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ayrton Senna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ayrton Senna audience
#·InterestCategoryAffinity×
01Ice Hockey World ChampionshipsSports29.09×
02Fernando AlonsoSports28.62×
03Sebastian VettelSports27.06×
04Sauber F1 TeamSports26.50×
05KoenigseggCars & Mobility14.90×
06Mick SchumacherSports14.34×
07Scuderia FerrariSports13.61×
08Max VerstappenSports13.15×
09Red Bull RacingSports12.18×
10Michael SchumacherSports11.60×
11MSNNews8.46×
12Electric motorcycles and scootersCars & Mobility7.41×
13Drag racingCars & Mobility6.83×
14SC FreiburgSports6.13×
15DFB-PokalSports5.40×
16RB LeipzigSports4.85×
17Formula OneSports4.37×
18TransfermarktSports3.36×
19FIFA World CupSports2.83×
20Borussia DortmundSports2.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ayrton Senna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ayrton Senna audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Risk AppetiteTHRILL2.07×
TravellingTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ayrton Senna audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.56×
Price SensitivityPREMIUM0.60×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ayrton Senna have in Germany?

Ayrton Senna has an estimated audience of 310,108 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Ayrton Senna fans?

20.0% of Ayrton Senna fans are female, 80.0% are male, with an average age of 29.3 years.

03

Which brands do Ayrton Senna fans like most?

Ayrton Senna fans show strongest brand affinity for Michael Schumacher (11.6×), Ice Hockey World Championships (29.09×), and Fernando Alonso (28.62×) over the country average.

04

Where do Ayrton Senna fans live in Germany?

Ayrton Senna fans in Germany are most concentrated in Bayern (reach ~70K), Nordrhein-Westfalen (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Ayrton Senna fans also like?

Beyond Ayrton Senna itself, the audience over-indexes on Ice Hockey World Championships (29.09×), Fernando Alonso (28.62×), Mick Schumacher (14.34×), and Max Verstappen (13.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Ayrton Senna audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ayrton Senna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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