Rascasse Audience Intelligence

Fernando Alonso Audience in Germany

A data profile of the people who buy, follow and care about Fernando Alonso in Germany — modelled from more than twelve digital signal sources. Fernando Alonso has an estimated audience of 682,256 people in Germany.

#24among Motorsport in Germany#1532among Person in Germany#708in Sports

The average Fernando Alonso fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Formula racing, with strongest over-indexing on Michael Schumacher (22.3× the country average).

Demographically, the Fernando Alonso audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Risk Appetite, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fernando Alonso fan in Germany is more male, around 32.1 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fernando Alonso profile in Germany.

Audience size
682K
in Germany
Gender
20.9%♀
79.1% male
Age
32.1
average years
Country rank
#9036
Person in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fernando Alonso fans

20.9% are female, 79.1% are male, average age 32.1.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Fernando Alonso audience in Germany
MetricValue
Female20.9%
Male79.1%
Average age32.1
Estimated audience size682,256
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Fernando Alonso audience in Germany
Age bracketShare%
16-1940%
20-2922%
30-3915%
40-4913%
50+10%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Fernando Alonso audience comes from Germany.

Worldwide audience distribution share by country for Fernando Alonso
CountryShare
Spain26.9%
United States6.8%
Brazil6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fernando Alonso audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fernando Alonso fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K1.69×
02Nordrhein-Westfalen~200K1.10×
03Baden-Württemberg~100K1.10×
04Rheinland-Pfalz~40K1.07×
05Bayern~100K1.03×
06Hessen~50K1.02×
07Saarland~9K0.99×
08Niedersachsen~70K0.95×
09Thüringen~20K0.95×
10Sachsen-Anhalt~20K0.93×
11Hamburg~10K0.93×
12Mecklenburg-Vorpommern~10K0.92×
13Brandenburg~20K0.91×
14Berlin~30K0.90×
15Schleswig-Holstein~20K0.86×
16Bremen~5K0.76×
Fig. 06

Affinity by region

Affinity by region — Fernando Alonso, Germany
0.76×1.00×1.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fernando Alonso audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fernando Alonso audience
#·InterestCategoryAffinity×
01Formula racingCars & Mobility28.73×
02Sauber F1 TeamSports24.94×
03Ayrton SennaSports23.91×
04Michael SchumacherSports22.30×
05Max VerstappenSports21.18×
06Ice Hockey World ChampionshipsSports20.99×
07Scuderia FerrariSports14.09×
08KoenigseggCars & Mobility13.40×
09Mick SchumacherSports12.43×
10Red Bull RacingSports11.47×
11Motorsport TotalSports9.65×
12Electric motorcycles and scootersCars & Mobility6.73×
13Fortuna DüsseldorfSports6.26×
14SC FreiburgSports5.95×
15Formula OneSports5.52×
16DFB-PokalSports5.44×
17RB LeipzigSports4.89×
182. BundesligaSports3.24×
19FIFA World CupSports2.70×
20Borussia DortmundSports2.47×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fernando Alonso audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fernando Alonso audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.81×
Career OrientationPOWER1.72×
TravellingTHRILL1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fernando Alonso audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.62×
Quality AwarenessPREMIUM0.62×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fernando Alonso have in Germany?

Fernando Alonso has an estimated audience of 682,256 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fernando Alonso fans?

20.9% of Fernando Alonso fans are female, 79.1% are male, with an average age of 32.1 years.

03

Which brands do Fernando Alonso fans like most?

Fernando Alonso fans show strongest brand affinity for Michael Schumacher (22.3×), Max Verstappen (21.18×), and Formula racing (28.73×) over the country average.

04

Where do Fernando Alonso fans live in Germany?

Fernando Alonso fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Fernando Alonso fans also like?

Beyond Fernando Alonso itself, the audience over-indexes on Max Verstappen (21.18×), Formula racing (28.73×), Mick Schumacher (12.43×), and Ice Hockey World Championships (20.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Fernando Alonso audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fernando Alonso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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