Fernando Alonso Audience in Germany
Fernando Alonso has an estimated audience of 708,271 people in Germany. 20.9% are female, 79.1% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Michael Schumacher, Max Verstappen, Formula racing, Mick Schumacher, Ice Hockey World Championships.
The average Fernando Alonso fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Michael Schumacher, Max Verstappen, Formula racing, with strongest over-indexing on Michael Schumacher (22.3× the country average). Demographically, the Fernando Alonso audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Fernando Alonso fans
| Metric | Value |
|---|---|
| Female | 20.9% |
| Male | 79.1% |
| Average age | 32.1 |
| Estimated audience size | 708,271 |
Audience persona
The typical Fernando Alonso fan in Germany is more male, around 32.1 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 168,973 | 1.09× |
| Bayern | 115,825 | 1.02× |
| Baden-Württemberg | 108,701 | 1.12× |
| Niedersachsen | 64,660 | 0.94× |
| Sachsen | 64,049 | 1.84× |
| Hessen | 56,074 | 1.04× |
| Rheinland-Pfalz | 36,822 | 1.04× |
| Berlin | 31,106 | 0.98× |
| Schleswig-Holstein | 21,078 | 0.83× |
| Brandenburg | 18,494 | 0.84× |
| Sachsen-Anhalt | 16,153 | 0.88× |
| Thüringen | 15,767 | 0.87× |
| Hamburg | 15,224 | 0.95× |
| Mecklenburg-Vorpommern | 11,940 | 0.88× |
| Saarland | 8,188 | 0.94× |
| Bremen | 4,390 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Schumacher | 22.3× | Sports |
| Max Verstappen | 21.18× | Sports |
| Formula racing | 28.73× | Cars & Mobility |
| Mick Schumacher | 12.43× | Sports |
| Ice Hockey World Championships | 20.99× | Sports |
| Borussia Dortmund | 2.47× | Sports |
| Formula One | 5.52× | Sports |
| Scuderia Ferrari | 14.09× | Sports |
| Sauber F1 Team | 24.94× | Sports |
| Red Bull Racing | 11.47× | Sports |
| Ayrton Senna | 23.91× | Sports |
| Motorsport Total | 9.65× | Sports |
| RB Leipzig | 4.89× | Sports |
| Electric motorcycles and scooters | 6.73× | Cars & Mobility |
| SC Freiburg | 5.95× | Sports |
| FIFA World Cup | 2.7× | Sports |
| DFB-Pokal | 5.44× | Sports |
| 2. Bundesliga | 3.24× | Sports |
| Koenigsegg | 13.4× | Cars & Mobility |
| Charles Leclerc | 9.9× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.35 |
| Luxury Orientation | PREMIUM | 1.15 |
| Patriotism | CONSERVATISM | 1.14 |
| Sports Activity | POWER | 1.12 |
| Early Adopter Mentality | POWER | 1.11 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Spain | 28.7% |
| United States | 7.0% |
| Brazil | 7.0% |
See Fernando Alonso audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Fernando Alonso have in Germany?
Fernando Alonso has an estimated audience of 708,271 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Fernando Alonso fans?
20.9% of Fernando Alonso fans are female, 79.1% are male, with an average age of 32.1 years.
Which brands do Fernando Alonso fans like most?
Fernando Alonso fans show strongest brand affinity for Michael Schumacher (22.3×), Max Verstappen (21.18×), and Formula racing (28.73×) over the country average.
Where do Fernando Alonso fans live in Germany?
Fernando Alonso fans in Germany are most concentrated in Nordrhein-Westfalen (reach 168,973), Bayern (reach 115,825), and Baden-Württemberg (reach 108,701). These three regions account for the largest share of the active audience.
What other brands do Fernando Alonso fans also like?
Beyond Fernando Alonso itself, the audience over-indexes on Max Verstappen (21.18×), Formula racing (28.73×), Mick Schumacher (12.43×), and Ice Hockey World Championships (20.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fernando Alonso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.