A data profile of the people who buy, follow and care about Fernando Alonso in Spain — modelled from more than twelve digital signal sources. Fernando Alonso has an estimated audience of 3,596,046 people in Spain.
The average Fernando Alonso fan in Spain is 41.3 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Max Verstappen, Carlos Alcaraz, Automobiles, with strongest over-indexing on Max Verstappen (10.18× the country average).
Demographically, the Fernando Alonso audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fernando Alonso fan in Spain is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Fernando Alonso profile in Spain.
20.2% are female, 79.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 20.2% |
| Male | 79.8% |
| Average age | 41.3 |
| Estimated audience size | 3,596,046 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Fernando Alonso audience comes from Spain.
| Country | Share |
|---|---|
| Spain | 26.9% |
| United States | 6.8% |
| Brazil | 6.5% |
Where the Fernando Alonso audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Principality of Asturias | ~200K | 2.03× | |
| 02 | Galicia | ~300K | 1.40× | |
| 03 | Basque Autonomous Country | ~200K | 1.23× | |
| 04 | Castile and León | ~200K | 1.08× | |
| 05 | Aragon | ~100K | 1.05× | |
| 06 | Cantabria | ~50K | 0.99× | |
| 07 | La Rioja | ~20K | 0.95× | |
| 08 | Community of Madrid | ~600K | 0.92× | |
| 09 | Comunidad Valenciana | ~400K | 0.91× | |
| 10 | Castilla-La Mancha | ~100K | 0.91× | |
| 11 | Andalusia | ~700K | 0.89× | |
| 12 | Region of Murcia | ~100K | 0.89× | |
| 13 | Canary Islands | ~200K | 0.84× | |
| 14 | Extremadura | ~70K | 0.78× | |
| 15 | Catalonia | ~500K | 0.73× | |
| 16 | Navarre | ~40K | 0.73× | |
| 17 | Balearic Islands | ~70K | 0.67× |
The strongest cross-interests of the Fernando Alonso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Max Verstappen | Sports | 10.18× | ||
| 02 | Formula racing | Cars & Mobility | 8.12× | ||
| 03 | Michael Schumacher | Sports | 7.99× | ||
| 04 | Carlos Sainz | Sports | 7.03× | ||
| 05 | Lewis Hamilton | Sports | 5.87× | ||
| 06 | Marc Márquez | Sports | 3.60× | ||
| 07 | MotoGP | Sports | 2.58× | ||
| 08 | Formula One | Sports | 2.54× | ||
| 09 | Motorcycle racing | Cars & Mobility | 2.44× | ||
| 10 | Tire | Cars & Mobility | 2.35× | ||
| 11 | Motorcycle sport | Sports | 1.99× | ||
| 12 | Automobiles | Cars & Mobility | 1.96× | ||
| 13 | El Mundo Deportivo (newspaper) | News | 1.91× | ||
| 14 | Engine | Cars & Mobility | 1.90× | ||
| 15 | Carlos Alcaraz | Sports | 1.80× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.77× | ||
| 17 | Marca (newspaper) | News | 1.74× | ||
| 18 | Coches.net | Cars & Mobility | 1.72× | ||
| 19 | Fitness and wellness | Sports | 1.57× | ||
| 20 | FIFA World Cup | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Early Adopter Mentality | POWER | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.56× | |
| Design Affinity | PREMIUM | 0.59× | |
| Creativity | OPEN | 0.60× |
Fernando Alonso has an estimated audience of 3,596,046 people in Spain, concentrated in Andalusia and Community of Madrid.
20.2% of Fernando Alonso fans are female, 79.8% are male, with an average age of 41.3 years.
Fernando Alonso fans show strongest brand affinity for Max Verstappen (10.18×), Carlos Alcaraz (1.8×), and Automobiles (1.96×) over the country average.
Fernando Alonso fans in Spain are most concentrated in Andalusia (reach ~700K), Community of Madrid (reach ~600K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fernando Alonso itself, the audience over-indexes on Carlos Alcaraz (1.8×), Automobiles (1.96×), Formula One (2.54×), and Fitness and wellness (1.57×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fernando Alonso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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