A data profile of the people who buy, follow and care about Engine in Spain — modelled from more than twelve digital signal sources. Engine has an estimated audience of 7,159,116 people in Spain.
Engine has an estimated audience of 7,159,116 people in Spain. 25.8% are female, 74.2% are male, average age 43.0. Top brand affinities: Automobile repair shop, Carcare, Solar energy, Motorcycle helmet, Custom motorcycle.
Top brand affinities include Automobile repair shop, Carcare, Solar energy, with strongest over-indexing on Automobile repair shop (5.45× the country average).
Demographically, the Engine audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Engine fan in Spain is more male, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Automobile repair shop.
The key figures that characterise the Engine profile in Spain.
25.8% are female, 74.2% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 43.0 |
| Estimated audience size | 7,159,116 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Engine audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
The strongest cross-interests of the Engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Carcare | Cars & Mobility | 5.64× | ||
| 02 | Automobile repair shop | Cars & Mobility | 5.45× | ||
| 03 | City car | Cars & Mobility | 5.00× | ||
| 04 | Chopper (motorcycle) | Cars & Mobility | 4.20× | ||
| 05 | Touring motorcycle | Cars & Mobility | 3.95× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 3.92× | ||
| 07 | Electric motorcycles and scooters | Cars & Mobility | 3.84× | ||
| 08 | Suzuki | Cars & Mobility | 3.59× | ||
| 09 | Custom motorcycle | Cars & Mobility | 3.52× | ||
| 10 | Solar energy | Home & Garden | 3.48× | ||
| 11 | Bild | News | 3.22× | ||
| 12 | Used car | Cars & Mobility | 3.16× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 3.11× | ||
| 14 | Kitchenware | Home & Garden | 3.01× | ||
| 15 | Lunch | Food & Beverages | 2.64× | ||
| 16 | Škoda Auto | Cars & Mobility | 2.61× | ||
| 17 | MotoGP | Sports | 2.47× | ||
| 18 | Toyota | Cars & Mobility | 2.27× | ||
| 19 | Energy | Home & Garden | 1.95× | ||
| 20 | Sabadell | Business & Career | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.75× | |
| Quality Awareness | PREMIUM | 1.71× | |
| Need for Security | CONSERVATISM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.62× | |
| Design Affinity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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