Engine Audience in Spain
Engine has an estimated audience of 7,159,116 people in Spain. 25.8% are female, 74.2% are male, average age 43.0. Top brand affinities: Singer-songwriter, Sports nutrition, Fernando Alonso, Automobile repair shop, Škoda Auto.
Top brand affinities include Singer-songwriter, Sports nutrition, Fernando Alonso, with strongest over-indexing on Singer-songwriter (7.96× the country average). Demographically, the Engine audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Cars & Mobility · Type: Topic
Demographics of Engine fans
| Metric | Value |
|---|---|
| Female | 25.8% |
| Male | 74.2% |
| Average age | 43.0 |
| Estimated audience size | 7,159,116 |
Audience persona
The typical Engine fan in Spain is more male, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Singer-songwriter.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Singer-songwriter | 7.96× | Music & Radio |
| Sports nutrition | 7.93× | Food & Beverages |
| Fernando Alonso | 3.69× | Sports |
| Automobile repair shop | 5.79× | Cars & Mobility |
| Škoda Auto | 3.21× | Cars & Mobility |
| Used car | 4.12× | Cars & Mobility |
| Suzuki | 4.73× | Cars & Mobility |
| Chopper (motorcycle) | 5.61× | Cars & Mobility |
| SUVs | 2.33× | Cars & Mobility |
| Iberia (airline) | 1.8× | Travel & Leisure |
| MotoGP | 2.71× | Sports |
| City car | 5.22× | Cars & Mobility |
| Oncology | 5.64× | Health |
| Rallying | 3.94× | Sports |
| Kitchenware | 3.46× | Home & Garden |
| Toyota | 2.56× | Cars & Mobility |
| Honda | 3.12× | Cars & Mobility |
| Carcare | 4.48× | Cars & Mobility |
| Mazda | 3.55× | Cars & Mobility |
| Movistar | 1.9× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.82 |
| Need for Security | CONSERVATISM | 1.81 |
| Luxury Orientation | PREMIUM | 1.64 |
| Quality Awareness | PREMIUM | 1.6 |
| DIY Mentality | THRILL | 1.23 |
| Indulgence | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 6.6% |
| Germany | 6.2% |
See Engine audiences in other countries
More Cars & Mobility audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.