Rascasse Audience Intelligence

Electric motorcycles and scooters Audience in Germany

A data profile of the people who buy, follow and care about Electric motorcycles and scooters in Germany — modelled from more than twelve digital signal sources. Electric motorcycles and scooters has an estimated audience of 3,327,187 people in Germany.

#1143among Topic in Germany#95in Cars & Mobility

The average Electric motorcycles and scooters fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Auto mechanic, Bicycle touring, Motorcycle accessories, with strongest over-indexing on Auto mechanic (5× the country average).

Demographically, the Electric motorcycles and scooters audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Electric motorcycles and scooters fan in Germany is more male, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Auto mechanic.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric motorcycles and scooters profile in Germany.

Audience size
3.3M
in Germany
Gender
27.8%♀
72.2% male
Age
40.8
average years
Country rank
#1863
Topic in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric motorcycles and scooters fans

27.8% are female, 72.2% are male, average age 40.8.

Fig. 02

Gender split

27.8%
Female
72.2%
Male
Demographic split for Electric motorcycles and scooters audience in Germany
MetricValue
Female27.8%
Male72.2%
Average age40.8
Estimated audience size3,327,187
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Electric motorcycles and scooters audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

7.2%

of the worldwide Electric motorcycles and scooters audience comes from Germany.

Worldwide audience distribution share by country for Electric motorcycles and scooters
CountryShare
United States15.8%
Germany7.2%
Italy5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric motorcycles and scooters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Electric motorcycles and scooters fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.29×
02Thüringen~100K1.21×
03Sachsen-Anhalt~100K1.18×
04Mecklenburg-Vorpommern~80K1.18×
05Sachsen~200K1.17×
06Rheinland-Pfalz~200K1.07×
07Niedersachsen~300K1.01×
08Saarland~40K0.99×
09Baden-Württemberg~400K0.98×
10Bayern~500K0.94×
11Schleswig-Holstein~100K0.94×
12Nordrhein-Westfalen~700K0.92×
13Hessen~200K0.91×
14Berlin~100K0.80×
15Bremen~20K0.80×
16Hamburg~60K0.76×
Fig. 06

Affinity by region

Affinity by region — Electric motorcycles and scooters, Germany
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric motorcycles and scooters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric motorcycles and scooters audience
#·InterestCategoryAffinity×
01Touring motorcycleCars & Mobility6.49×
02Motorcycle accessoriesCars & Mobility6.32×
03Motorcycle helmetCars & Mobility5.77×
04Bicycle touringSports5.62×
05Sport bikeCars & Mobility5.43×
06Electric bicycleCars & Mobility5.25×
07Auto mechanicCars & Mobility5.00×
08Tesla SuperchargerCars & Mobility4.92×
09Auto maintenanceCars & Mobility4.73×
10Used CarsCars & Mobility4.54×
11ScootersCars & Mobility4.51×
12Electric vehicleCars & Mobility3.98×
13Solar energyHome & Garden3.86×
14Electric carCars & Mobility3.79×
15TireCars & Mobility3.77×
16BYD AutoCars & Mobility3.71×
17HybridsCars & Mobility3.71×
18Used carCars & Mobility3.45×
19RVsCars & Mobility3.21×
20AutoScout24Cars & Mobility2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric motorcycles and scooters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric motorcycles and scooters audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.12×
Risk AppetiteTHRILL1.79×
PatriotismCONSERVATISM1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric motorcycles and scooters audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Design AffinityPREMIUM0.96×
CreativityOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric motorcycles and scooters have in Germany?

Electric motorcycles and scooters has an estimated audience of 3,327,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Electric motorcycles and scooters fans?

27.8% of Electric motorcycles and scooters fans are female, 72.2% are male, with an average age of 40.8 years.

03

Which brands do Electric motorcycles and scooters fans like most?

Electric motorcycles and scooters fans show strongest brand affinity for Auto mechanic (5×), Bicycle touring (5.62×), and Motorcycle accessories (6.32×) over the country average.

04

Where do Electric motorcycles and scooters fans live in Germany?

Electric motorcycles and scooters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Electric motorcycles and scooters fans also like?

Beyond Electric motorcycles and scooters itself, the audience over-indexes on Bicycle touring (5.62×), Motorcycle accessories (6.32×), Sport bike (5.43×), and Electric car (3.79×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Electric motorcycles and scooters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Electric motorcycles and scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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