Electric motorcycles and scooters Audience in Germany
Electric motorcycles and scooters has an estimated audience of 3,327,187 people in Germany. 27.8% are female, 72.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Auto mechanic, Bicycle touring, Motorcycle accessories, Sport bike, Electric car.
The average Electric motorcycles and scooters fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Auto mechanic, Bicycle touring, Motorcycle accessories, with strongest over-indexing on Auto mechanic (5× the country average). Demographically, the Electric motorcycles and scooters audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Electric motorcycles and scooters fans
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 40.8 |
| Estimated audience size | 3,327,187 |
Audience persona
The typical Electric motorcycles and scooters fan in Germany is more male, around 40.8 years old, with strong Quality Awareness tendencies and a notable affinity for Auto mechanic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 708,748 | 0.97× |
| Bayern | 518,082 | 0.97× |
| Baden-Württemberg | 451,729 | 1× |
| Niedersachsen | 329,143 | 1.02× |
| Hessen | 245,862 | 0.97× |
| Sachsen | 193,298 | 1.18× |
| Rheinland-Pfalz | 187,135 | 1.12× |
| Brandenburg | 135,670 | 1.31× |
| Berlin | 122,431 | 0.82× |
| Schleswig-Holstein | 111,073 | 0.93× |
| Thüringen | 106,141 | 1.25× |
| Sachsen-Anhalt | 94,579 | 1.1× |
| Mecklenburg-Vorpommern | 72,530 | 1.14× |
| Hamburg | 53,775 | 0.72× |
| Saarland | 36,276 | 0.89× |
| Bremen | 17,247 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Auto mechanic | 5× | Cars & Mobility |
| Bicycle touring | 5.62× | Sports |
| Motorcycle accessories | 6.32× | Cars & Mobility |
| Sport bike | 5.43× | Cars & Mobility |
| Electric car | 3.79× | Cars & Mobility |
| Electric bicycle | 5.25× | Cars & Mobility |
| Solar energy | 3.86× | Home & Garden |
| Motorcycle helmet | 5.77× | Cars & Mobility |
| AutoScout24 | 2.87× | Cars & Mobility |
| Tire | 3.77× | Cars & Mobility |
| Used car | 3.45× | Cars & Mobility |
| Used Cars | 4.54× | Cars & Mobility |
| Auto maintenance | 4.73× | Cars & Mobility |
| RVs | 3.21× | Cars & Mobility |
| Touring motorcycle | 6.49× | Cars & Mobility |
| Scooters | 4.51× | Cars & Mobility |
| Hybrids | 3.71× | Cars & Mobility |
| Electric vehicle | 3.98× | Cars & Mobility |
| Bauhaus | 2.4× | Shopping |
| Motorcycle sport | 4.44× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.01 |
| Urban Lifestyle | OPEN | 1.59 |
| Sustainability | BALANCE | 1.58 |
| Early Adopter Mentality | POWER | 1.56 |
| Luxury Orientation | PREMIUM | 1.5 |
| Patriotism | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.8% |
| Germany | 7.2% |
| Italy | 5.6% |
See Electric motorcycles and scooters audiences in other countries
- Electric motorcycles and scooters — United States
- Electric motorcycles and scooters — United Kingdom
- Electric motorcycles and scooters — France
- Electric motorcycles and scooters — Italy
- Electric motorcycles and scooters — Spain
- Electric motorcycles and scooters — Brazil
- Electric motorcycles and scooters — Japan
- Electric motorcycles and scooters — South Korea
- Electric motorcycles and scooters — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Electric motorcycles and scooters have in Germany?
Electric motorcycles and scooters has an estimated audience of 3,327,187 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Electric motorcycles and scooters fans?
27.8% of Electric motorcycles and scooters fans are female, 72.2% are male, with an average age of 40.8 years.
Which brands do Electric motorcycles and scooters fans like most?
Electric motorcycles and scooters fans show strongest brand affinity for Auto mechanic (5×), Bicycle touring (5.62×), and Motorcycle accessories (6.32×) over the country average.
Where do Electric motorcycles and scooters fans live in Germany?
Electric motorcycles and scooters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 708,748), Bayern (reach 518,082), and Baden-Württemberg (reach 451,729). These three regions account for the largest share of the active audience.
What other brands do Electric motorcycles and scooters fans also like?
Beyond Electric motorcycles and scooters itself, the audience over-indexes on Bicycle touring (5.62×), Motorcycle accessories (6.32×), Sport bike (5.43×), and Electric car (3.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric motorcycles and scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.