Rascasse Audience Intelligence

Sport bike Audience in Germany

A data profile of the people who buy, follow and care about Sport bike in Germany — modelled from more than twelve digital signal sources. Sport bike has an estimated audience of 4,641,060 people in Germany.

#741among Topic in Germany#59in Cars & Mobility

The average Sport bike fan in Germany is 35.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Motorcycle helmet, Motorcycle accessories, Kawasaki, with strongest over-indexing on Motorcycle helmet (18.41× the country average).

Demographically, the Sport bike audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sport bike fan in Germany is more male, around 35.8 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sport bike profile in Germany.

Audience size
4.6M
in Germany
Gender
23.8%♀
76.2% male
Age
35.8
average years
Country rank
#1184
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sport bike fans

23.8% are female, 76.2% are male, average age 35.8.

Fig. 02

Gender split

23.8%
Female
76.2%
Male
Demographic split for Sport bike audience in Germany
MetricValue
Female23.8%
Male76.2%
Average age35.8
Estimated audience size4,641,060
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Sport bike audience in Germany
Age bracketShare%
16-1929%
20-2919%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Sport bike audience comes from Germany.

Worldwide audience distribution share by country for Sport bike
CountryShare
United States15.7%
Italy7.3%
Japan6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sport bike audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sport bike fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~200K1.49×
02Sachsen-Anhalt~200K1.44×
03Sachsen~300K1.38×
04Mecklenburg-Vorpommern~100K1.22×
05Bayern~900K1.18×
06Rheinland-Pfalz~300K1.15×
07Brandenburg~200K1.05×
08Niedersachsen~500K1.03×
09Bremen~40K0.98×
10Baden-Württemberg~600K0.93×
11Hessen~300K0.91×
12Saarland~50K0.91×
13Schleswig-Holstein~100K0.83×
14Nordrhein-Westfalen~800K0.82×
15Berlin~200K0.76×
16Hamburg~80K0.76×
Fig. 06

Affinity by region

Affinity by region — Sport bike, Germany
0.76×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sport bike audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sport bike audience
#·InterestCategoryAffinity×
01Motorcycle helmetCars & Mobility18.41×
02PiaggioCars & Mobility13.43×
03Moto GuzziCars & Mobility13.41×
04KawasakiCars & Mobility12.41×
05Motorcycle accessoriesCars & Mobility11.02×
06Yamaha Motor CompanyCars & Mobility10.82×
07KTMCars & Mobility9.24×
08DucatiCars & Mobility8.25×
09MotocrossSports8.22×
10Chopper (motorcycle)Cars & Mobility8.19×
11SuzukiCars & Mobility8.11×
12MotoGPSports7.26×
13Harley-DavidsonCars & Mobility6.83×
14Touring motorcycleCars & Mobility5.64×
15Custom motorcycleCars & Mobility5.59×
16Electric motorcycles and scootersCars & Mobility5.43×
17HondaCars & Mobility4.88×
18Michael SchumacherSports4.35×
19CarcareCars & Mobility4.06×
20VehiclesCars & Mobility1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sport bike audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sport bike audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.87×
Luxury OrientationPREMIUM1.58×
Quality AwarenessPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sport bike audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.82×
Design AffinityPREMIUM0.83×
IndulgenceJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sport bike have in Germany?

Sport bike has an estimated audience of 4,641,060 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Sport bike fans?

23.8% of Sport bike fans are female, 76.2% are male, with an average age of 35.8 years.

03

Which brands do Sport bike fans like most?

Sport bike fans show strongest brand affinity for Motorcycle helmet (18.41×), Motorcycle accessories (11.02×), and Kawasaki (12.41×) over the country average.

04

Where do Sport bike fans live in Germany?

Sport bike fans in Germany are most concentrated in Bayern (reach ~900K), Nordrhein-Westfalen (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Sport bike fans also like?

Beyond Sport bike itself, the audience over-indexes on Motorcycle accessories (11.02×), Kawasaki (12.41×), Yamaha Motor Company (10.82×), and MotoGP (7.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Sport bike audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sport bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →