Sport bike Audience in Germany
Sport bike has an estimated audience of 4,641,060 people in Germany. 23.8% are female, 76.2% are male, average age 35.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Suzuki, Motocross, Harley-Davidson, KTM, Motorcycle accessories.
The average Sport bike fan in Germany is 35.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Suzuki, Motocross, Harley-Davidson, with strongest over-indexing on Suzuki (8.48× the country average). Demographically, the Sport bike audience skews more male with an average age of 35.8, and over-indexes on personality traits such as DIY Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Sport bike fans
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 35.8 |
| Estimated audience size | 4,641,060 |
Audience persona
The typical Sport bike fan in Germany is more male, around 35.8 years old, with strong DIY Mentality tendencies and a notable affinity for Suzuki.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 965,361 | 1.29× |
| Nordrhein-Westfalen | 706,030 | 0.7× |
| Baden-Württemberg | 535,872 | 0.85× |
| Niedersachsen | 437,940 | 0.97× |
| Rheinland-Pfalz | 334,895 | 1.44× |
| Sachsen | 273,620 | 1.2× |
| Hessen | 225,677 | 0.64× |
| Thüringen | 213,210 | 1.8× |
| Brandenburg | 164,503 | 1.14× |
| Sachsen-Anhalt | 151,193 | 1.26× |
| Mecklenburg-Vorpommern | 135,866 | 1.53× |
| Berlin | 123,376 | 0.59× |
| Schleswig-Holstein | 100,995 | 0.61× |
| Hamburg | 52,281 | 0.5× |
| Saarland | 41,669 | 0.73× |
| Bremen | 29,611 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Suzuki | 8.48× | Cars & Mobility |
| Motocross | 7.65× | Sports |
| Harley-Davidson | 5.86× | Cars & Mobility |
| KTM | 7.98× | Cars & Mobility |
| Motorcycle accessories | 5.24× | Cars & Mobility |
| Moto Guzzi | 12.4× | Cars & Mobility |
| Mountain biking | 4.36× | Sports |
| MotoGP | 5.09× | Sports |
| Ducati | 7.02× | Cars & Mobility |
| Chopper (motorcycle) | 6.11× | Cars & Mobility |
| Carcare | 4.04× | Cars & Mobility |
| Hatchback | 3.59× | Cars & Mobility |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| Honda | 3.75× | Cars & Mobility |
| Piaggio | 10.47× | Cars & Mobility |
| American Chopper | 6× | Cars & Mobility |
| Livemusic | 2.43× | Music & Radio |
| Aprilia | 7.96× | Cars & Mobility |
| Electric guitar | 3.29× | Music & Radio |
| Sedan (automobile) | 3.6× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.19 |
| Sports Activity | POWER | 1.19 |
| Luxury Orientation | PREMIUM | 1.18 |
| Travelling | THRILL | 1.1 |
| Patriotism | CONSERVATISM | 1.1 |
| Urban Lifestyle | OPEN | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 7.3% |
| Japan | 6.7% |
See Sport bike audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sport bike have in Germany?
Sport bike has an estimated audience of 4,641,060 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Sport bike fans?
23.8% of Sport bike fans are female, 76.2% are male, with an average age of 35.8 years.
Which brands do Sport bike fans like most?
Sport bike fans show strongest brand affinity for Suzuki (8.48×), Motocross (7.65×), and Harley-Davidson (5.86×) over the country average.
Where do Sport bike fans live in Germany?
Sport bike fans in Germany are most concentrated in Bayern (reach 965,361), Nordrhein-Westfalen (reach 706,030), and Baden-Württemberg (reach 535,872). These three regions account for the largest share of the active audience.
What other brands do Sport bike fans also like?
Beyond Sport bike itself, the audience over-indexes on Motocross (7.65×), Harley-Davidson (5.86×), KTM (7.98×), and Motorcycle accessories (5.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sport bike. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.