Piaggio Audience in Germany
Piaggio has an estimated audience of 502,114 people in Germany. 19.2% are female, 80.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorcycle accessories, Motorcycle helmet, Touring motorcycle, Endurocross, Motorcycle sport.
The average Piaggio fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorcycle accessories, Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (23.47× the country average). Demographically, the Piaggio audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of Piaggio fans
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 38.8 |
| Estimated audience size | 502,114 |
Audience persona
The typical Piaggio fan in Germany is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,365 | 1.14× |
| Bayern | 122,969 | 1.52× |
| Baden-Württemberg | 108,699 | 1.59× |
| Hessen | 53,256 | 1.39× |
| Niedersachsen | 46,779 | 0.96× |
| Rheinland-Pfalz | 33,234 | 1.32× |
| Berlin | 20,197 | 0.9× |
| Sachsen | 19,446 | 0.79× |
| Schleswig-Holstein | 17,418 | 0.97× |
| Hamburg | 11,652 | 1.03× |
| Brandenburg | 10,697 | 0.69× |
| Thüringen | 9,071 | 0.71× |
| Sachsen-Anhalt | 8,080 | 0.62× |
| Saarland | 7,087 | 1.15× |
| Mecklenburg-Vorpommern | 5,867 | 0.61× |
| Bremen | 2,646 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle accessories | 23.47× | Cars & Mobility |
| Motorcycle helmet | 18.31× | Cars & Mobility |
| Touring motorcycle | 19.28× | Cars & Mobility |
| Endurocross | 27.21× | Cars & Mobility |
| Motorcycle sport | 13.33× | Sports |
| Sport bike | 13.43× | Cars & Mobility |
| Freestyle Motocross | 23.46× | Sports |
| Bicycle touring | 11.18× | Sports |
| British Superbike Championship | 76.95× | Sports |
| Custom motorcycle | 11.26× | Cars & Mobility |
| Aprilia | 23.53× | Cars & Mobility |
| Kawasaki | 13.8× | Cars & Mobility |
| Racing bicycle | 10× | Sports |
| Motorcycle club | 9.11× | Cars & Mobility |
| Ducati | 13.27× | Cars & Mobility |
| Moto Guzzi | 22.73× | Cars & Mobility |
| Cycling team | 13.05× | Sports |
| Motorcycle safety | 32.51× | Cars & Mobility |
| Motorcycling | 6.68× | Cars & Mobility |
| Enduro motorcycle | 18.03× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| DIY Mentality | THRILL | 1.36 |
| Early Adopter Mentality | POWER | 1.22 |
| Luxury Orientation | PREMIUM | 1.22 |
| Extroversion | THRILL | 1.17 |
| Sports Activity | POWER | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 20.8% |
| United States | 8.3% |
| India | 6.5% |
See Piaggio audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- KTM (1,917,920)
- Ducati (1,907,497)
Frequently asked questions
How many fans does Piaggio have in Germany?
Piaggio has an estimated audience of 502,114 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Piaggio fans?
19.2% of Piaggio fans are female, 80.8% are male, with an average age of 38.8 years.
Which brands do Piaggio fans like most?
Piaggio fans show strongest brand affinity for Motorcycle accessories (23.47×), Motorcycle helmet (18.31×), and Touring motorcycle (19.28×) over the country average.
Where do Piaggio fans live in Germany?
Piaggio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,365), Bayern (reach 122,969), and Baden-Württemberg (reach 108,699). These three regions account for the largest share of the active audience.
What other brands do Piaggio fans also like?
Beyond Piaggio itself, the audience over-indexes on Motorcycle helmet (18.31×), Touring motorcycle (19.28×), Endurocross (27.21×), and Motorcycle sport (13.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Piaggio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.