Rascasse Audience Intelligence

Piaggio Target Market in Germany

A data profile of the people who buy, follow and care about Piaggio in Germany — modelled from more than twelve digital signal sources. Piaggio has an estimated audience of 502,560 people in Germany.

#11among Motorcycles in Germany#1519among Brand in Germany#544in Cars & Mobility

The average Piaggio fan in Germany is 38.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Motorcycle accessories, Motorcycle helmet, Touring motorcycle, with strongest over-indexing on Motorcycle accessories (23.47× the country average).

Demographically, the Piaggio audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Piaggio fan in Germany is more male, around 38.8 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piaggio profile in Germany.

Audience size
503K
in Germany
Gender
19.2%♀
80.8% male
Age
38.8
average years
Country rank
#11699
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Piaggio

19.2% are female, 80.8% are male, average age 38.8.

Fig. 02

Gender split

19.2%
Female
80.8%
Male
Demographic split for Piaggio audience in Germany
MetricValue
Female19.2%
Male80.8%
Average age38.8
Estimated audience size502,560
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Piaggio audience in Germany
Age bracketShare%
16-1925%
20-2916%
30-3916%
40-4923%
50+20%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Piaggio audience comes from Germany.

Worldwide audience distribution share by country for Piaggio
CountryShare
Italy20.6%
United States8.3%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piaggio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Piaggio customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.55×
02Bayern~100K1.47×
03Hessen~50K1.34×
04Rheinland-Pfalz~30K1.29×
05Saarland~7K1.21×
06Nordrhein-Westfalen~100K1.12×
07Hamburg~10K1.01×
08Niedersachsen~50K0.96×
09Schleswig-Holstein~20K0.96×
10Berlin~20K0.85×
11Sachsen~20K0.78×
12Thüringen~10K0.78×
13Brandenburg~10K0.72×
14Mecklenburg-Vorpommern~7K0.71×
15Bremen~3K0.71×
16Sachsen-Anhalt~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Piaggio, Germany
0.68×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piaggio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piaggio audience
#·InterestCategoryAffinity×
01Motorcycle safetyCars & Mobility32.51×
02EndurocrossCars & Mobility27.21×
03Marc MárquezSports26.43×
04ApriliaCars & Mobility23.53×
05Motorcycle accessoriesCars & Mobility23.47×
06Freestyle MotocrossSports23.46×
07Moto GuzziCars & Mobility22.73×
08Touring motorcycleCars & Mobility19.28×
09Motorcycle helmetCars & Mobility18.31×
10KawasakiCars & Mobility13.80×
11Sport bikeCars & Mobility13.43×
12Motorcycle sportSports13.33×
13DucatiCars & Mobility13.27×
14Cycling teamSports13.05×
15Custom motorcycleCars & Mobility11.26×
16Bicycle touringSports11.18×
17Racing bicycleSports10.00×
18Motorcycle clubCars & Mobility9.11×
19MotoGPSports8.88×
20MotorcyclingCars & Mobility6.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piaggio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piaggio audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.72×
PatriotismCONSERVATISM1.58×
Sports ActivityPOWER1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piaggio audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.79×
SpiritualityBALANCE0.81×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Piaggio's target market in Germany?

Piaggio's target market in Germany covers an estimated 502,560 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Piaggio customers?

19.2% of the Piaggio audience are female, 80.8% are male, with an average age of 38.8 years.

03

Which brands do Piaggio fans like most?

Piaggio fans show strongest brand affinity for Motorcycle accessories (23.47×), Motorcycle helmet (18.31×), and Touring motorcycle (19.28×) over the country average.

04

Where do Piaggio fans live in Germany?

Piaggio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Piaggio fans also like?

Beyond Piaggio itself, the audience over-indexes on Motorcycle helmet (18.31×), Touring motorcycle (19.28×), Endurocross (27.21×), and Motorcycle sport (13.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See Piaggio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Piaggio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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