Piaggio Audience in United States

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Piaggio has an estimated audience of 657,429 people in United States. 21.8% are female, 78.2% are male, average age 34.2. Top regions: California, Florida, Texas. Top brand affinities: Wakesurfing, Vespa, Bad Bunny, Aprilia RSV4, Godzilla (1954 film).

The average Piaggio fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Wakesurfing, Vespa, Bad Bunny, with strongest over-indexing on Wakesurfing (18.55× the country average). Demographically, the Piaggio audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

Demographics of Piaggio fans

Demographic split for Piaggio audience in United States
MetricValue
Female21.8%
Male78.2%
Average age34.2
Estimated audience size657,429

Audience persona

The typical Piaggio fan in United States is more male, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Wakesurfing.

Top regions in United States

Top regions ranked by reach for Piaggio in United States
RegionReachAffinity
California96,8941.34×
Florida66,9551.5×
Texas58,6941.04×
New York47,8011.3×
Illinois22,2841.02×
Pennsylvania21,1740.96×
Georgia20,7581.02×
Ohio19,1830.95×
Washington17,7021.34×
North Carolina17,6620.89×
Virginia16,5811.04×
New Jersey16,5180.99×
Arizona16,3311.22×
Michigan15,9250.93×
Massachusetts15,0541.16×
Colorado13,7491.33×
Tennessee11,8550.9×
Missouri11,1761.05×
Indiana10,7510.9×
Oregon10,3551.37×
Wisconsin9,5960.97×
South Carolina9,4160.95×
Oklahoma9,1441.25×
Connecticut8,3751.27×
Alabama8,2440.9×
Maryland8,1280.72×
Minnesota7,5750.8×
Louisiana7,3530.87×
Utah7,1871.22×
Nevada6,8271.07×
Kentucky6,6690.81×
Kansas6,0191.16×
Arkansas5,0930.94×
Iowa4,4900.83×
Mississippi3,6650.68×
Idaho3,3671.02×
Hawaii3,1481.11×
New Mexico2,8020.85×
New Hampshire2,7491.06×
Nebraska2,6920.82×
Washington, District of Columbia2,6741.35×
Maine2,1590.92×
Rhode Island1,9130.91×
West Virginia1,5520.51×
Montana1,4850.81×
Alaska1,3940.99×
Delaware1,2710.7×
South Dakota1,1990.79×
North Dakota9730.72×
Vermont9710.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Piaggio audience
BrandAffinityCategory
Wakesurfing18.55×Sports
Vespa23.83×Cars & Mobility
Bad Bunny5.36×Music & Radio
Aprilia RSV458.06×Cars & Mobility
Godzilla (1954 film)14.8×Movies & TV
Paddleboarding7.72×Sports
Moto Guzzi21.01×Cars & Mobility
Reading1.85×Literature
Commercial pilot license12.22×Travel & Leisure
New York City2.33×Travel & Leisure
Fitness and wellness1.75×Sports
Western wear3.92×Fashion & Accessoires
Electronics2.94×Technology & Electronics
Concurrent Versions System2.98×Technology & Electronics
Motorcycle components13.68×Cars & Mobility
Lace wig3.82×Beauty & Wellness
Online shopping1.71×Shopping
Insônia9.58×Travel & Leisure
Hosiery5.68×Fashion & Accessoires
ancestry4.43×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Piaggio audience
TraitClusterScore
Luxury OrientationPREMIUM2.17
Early Adopter MentalityPOWER1.99
Sports ActivityPOWER1.92
Risk AppetiteTHRILL1.87
Design AffinityPREMIUM1.54
DIY MentalityTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Piaggio
CountryShare
Italy20.8%
United States8.3%
India6.5%

See Piaggio audiences in other countries

More Motorcycles audiences in United States

Frequently asked questions

How many fans does Piaggio have in United States?

Piaggio has an estimated audience of 657,429 people in United States, concentrated in California and Florida.

What is the gender split and age of Piaggio fans?

21.8% of Piaggio fans are female, 78.2% are male, with an average age of 34.2 years.

Which brands do Piaggio fans like most?

Piaggio fans show strongest brand affinity for Wakesurfing (18.55×), Vespa (23.83×), and Bad Bunny (5.36×) over the country average.

Where do Piaggio fans live in United States?

Piaggio fans in United States are most concentrated in California (reach 96,894), Florida (reach 66,955), and Texas (reach 58,694). These three regions account for the largest share of the active audience.

What other brands do Piaggio fans also like?

Beyond Piaggio itself, the audience over-indexes on Vespa (23.83×), Bad Bunny (5.36×), Aprilia RSV4 (58.06×), and Godzilla (1954 film) (14.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Piaggio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.