Rascasse Audience Intelligence

Piaggio Target Market in United States

A data profile of the people who buy, follow and care about Piaggio in United States — modelled from more than twelve digital signal sources. Piaggio has an estimated audience of 657,731 people in United States.

#15among Motorcycles in United States#3197among Brand in United States#908in Cars & Mobility

The average Piaggio fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Wakesurfing, Vespa, Bad Bunny, with strongest over-indexing on Wakesurfing (18.55× the country average).

Demographically, the Piaggio audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Piaggio fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Wakesurfing.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Piaggio profile in United States.

Audience size
658K
in United States
Gender
21.8%♀
78.2% male
Age
34.2
average years
Country rank
#31038
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Piaggio

21.8% are female, 78.2% are male, average age 34.2.

Fig. 02

Gender split

21.8%
Female
78.2%
Male
Demographic split for Piaggio audience in United States
MetricValue
Female21.8%
Male78.2%
Average age34.2
Estimated audience size657,731
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Piaggio audience in United States
Age bracketShare%
16-1936%
20-2919%
30-3915%
40-4916%
50+14%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Piaggio audience comes from United States.

Worldwide audience distribution share by country for Piaggio
CountryShare
Italy20.6%
United States8.3%
India6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Piaggio audience in United States is strongest.

Fig. 05

Top regions by affinity

Piaggio customers by region in United States
#RegionReachAffinity×
01Florida~60K1.44×
02Colorado~10K1.26×
03Washington~20K1.25×
04California~90K1.21×
05New York~40K1.19×
06Oregon~9K1.18×
07Massachusetts~20K1.17×
08Iowa~6K1.16×
09Connecticut~8K1.15×
10Oklahoma~8K1.14×
11Utah~7K1.12×
12Washington, District of Columbia~2K1.12×
13Arizona~10K1.11×
14Nevada~7K1.09×
15Kansas~6K1.08×
16Hawaii~3K1.05×
17Texas~60K1.02×
18Missouri~10K1.02×
19New Hampshire~3K1.01×
20Maine~2K1.01×
21Virginia~20K1.00×
22Idaho~3K1.00×
23Alaska~1K1.00×
24Rhode Island~2K0.98×
25Montana~2K0.98×
26Georgia~20K0.97×
27Arkansas~5K0.97×
28North Dakota~1K0.97×
29Vermont~1K0.97×
30New Jersey~20K0.96×
31South Dakota~1K0.96×
32Illinois~20K0.95×
33Tennessee~10K0.95×
34New Mexico~3K0.95×
35Wisconsin~9K0.94×
36Pennsylvania~20K0.93×
37Ohio~20K0.93×
38South Carolina~9K0.93×
39Minnesota~9K0.93×
40Louisiana~8K0.93×
41Delaware~2K0.93×
42Indiana~10K0.92×
43Nebraska~3K0.91×
44Alabama~8K0.90×
45Michigan~20K0.89×
46Kentucky~7K0.89×
47North Carolina~20K0.88×
48West Virginia~3K0.88×
49Mississippi~5K0.87×
50Maryland~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Piaggio, United States
0.77×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Piaggio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Piaggio audience
#·InterestCategoryAffinity×
01Aprilia RSV4Cars & Mobility58.06×
02VespaCars & Mobility23.83×
03Moto GuzziCars & Mobility21.01×
04WakesurfingSports18.55×
05Godzilla (1954 film)Movies & TV14.80×
06Motorcycle componentsCars & Mobility13.68×
07Commercial pilot licenseTravel & Leisure12.22×
08InsôniaTravel & Leisure9.58×
09PaddleboardingSports7.72×
10HosieryFashion & Accessoires5.68×
11Bad BunnyMusic & Radio5.36×
12ancestryKids & Family4.43×
13Western wearFashion & Accessoires3.92×
14Lace wigBeauty & Wellness3.82×
15Concurrent Versions SystemTechnology & Electronics2.98×
16ElectronicsTechnology & Electronics2.94×
17New York CityTravel & Leisure2.33×
18ReadingLiterature1.85×
19Fitness and wellnessSports1.75×
20Online shoppingShopping1.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Piaggio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Piaggio audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.98×
Luxury OrientationPREMIUM1.59×
Design AffinityPREMIUM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Piaggio audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
Family OrientationCONSERVATISM0.78×
CreativityOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Piaggio's target market in United States?

Piaggio's target market in United States covers an estimated 657,731 people, concentrated in California and Florida.

02

What is the gender split and age of Piaggio customers?

21.8% of the Piaggio audience are female, 78.2% are male, with an average age of 34.2 years.

03

Which brands do Piaggio fans like most?

Piaggio fans show strongest brand affinity for Wakesurfing (18.55×), Vespa (23.83×), and Bad Bunny (5.36×) over the country average.

04

Where do Piaggio fans live in United States?

Piaggio fans in United States are most concentrated in California (reach ~90K), Florida (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Piaggio fans also like?

Beyond Piaggio itself, the audience over-indexes on Vespa (23.83×), Bad Bunny (5.36×), Aprilia RSV4 (58.06×), and Godzilla (1954 film) (14.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in United States

See Piaggio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Piaggio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →