Motorcycle components Audience in United States
Motorcycle components has an estimated audience of 2,414,299 people in United States. 15.7% are female, 84.3% are male, average age 45.0. Top regions: California, Indiana, Louisiana. Top brand affinities: Motorcycle helmet, Motorcycle accessories, Cruiser (motorcycle), Touring motorcycle, PSV Eindhoven.
The average Motorcycle components fan in United States is 45.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Indiana, Louisiana. Top brand affinities include Motorcycle helmet, Motorcycle accessories, Cruiser (motorcycle), with strongest over-indexing on Motorcycle helmet (27.1× the country average). Demographically, the Motorcycle components audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 31 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycle components fans
| Metric | Value |
|---|---|
| Female | 15.7% |
| Male | 84.3% |
| Average age | 45.0 |
| Estimated audience size | 2,414,299 |
Audience persona
The typical Motorcycle components fan in United States is more male, around 45.0 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 88,556 | 0.33× |
| Indiana | 57,273 | 1.3× |
| Louisiana | 50,073 | 1.61× |
| Kentucky | 48,153 | 1.59× |
| Texas | 47,885 | 0.23× |
| Florida | 44,721 | 0.27× |
| Tennessee | 44,404 | 0.92× |
| South Carolina | 44,087 | 1.21× |
| Nevada | 43,395 | 1.86× |
| Missouri | 41,600 | 1.07× |
| Iowa | 40,768 | 2.05× |
| North Carolina | 39,941 | 0.55× |
| Ohio | 39,779 | 0.53× |
| Georgia | 39,618 | 0.53× |
| Michigan | 39,600 | 0.63× |
| Wisconsin | 39,389 | 1.08× |
| Arizona | 37,933 | 0.77× |
| New York | 37,846 | 0.28× |
| Pennsylvania | 37,766 | 0.46× |
| Connecticut | 37,455 | 1.55× |
| Oregon | 36,720 | 1.33× |
| Utah | 36,501 | 1.69× |
| Virginia | 36,265 | 0.62× |
| Maryland | 36,083 | 0.87× |
| New Jersey | 35,996 | 0.59× |
| Illinois | 35,423 | 0.44× |
| Minnesota | 35,193 | 1.02× |
| Massachusetts | 34,832 | 0.73× |
| Washington | 34,002 | 0.7× |
| Colorado | 33,907 | 0.89× |
| Washington, District of Columbia | 23,918 | 3.3× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 27.1× | Cars & Mobility |
| Motorcycle accessories | 18.86× | Cars & Mobility |
| Cruiser (motorcycle) | 21.92× | Cars & Mobility |
| Touring motorcycle | 16.21× | Cars & Mobility |
| PSV Eindhoven | 44.29× | Sports |
| Custom motorcycle | 9.56× | Cars & Mobility |
| Chuck Norris | 6.24× | Movies & TV |
| Staples (Canada) | 5.12× | Business & Career |
| AutoZone | 3.88× | Cars & Mobility |
| MotoGP | 9.4× | Sports |
| Chopper (motorcycle) | 9.9× | Cars & Mobility |
| Suzuki | 11.09× | Cars & Mobility |
| Ducati | 12.57× | Cars & Mobility |
| Back to the Future | 12.82× | Movies & TV |
| Supermoto | 16.29× | Cars & Mobility |
| MSN | 3.41× | News |
| Motocross | 7.58× | Sports |
| Dakar Rally | 20.51× | Sports |
| KTM | 11.34× | Cars & Mobility |
| Kia Sportage | 16.48× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.97 |
| Patriotism | CONSERVATISM | 1.95 |
| Family Orientation | CONSERVATISM | 1.69 |
| DIY Mentality | THRILL | 1.62 |
| Need for Security | CONSERVATISM | 1.59 |
| Convenience Orientation | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.0% |
| Philippines | 9.5% |
| United Kingdom | 7.7% |
See Motorcycle components audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Motorcycle components have in United States?
Motorcycle components has an estimated audience of 2,414,299 people in United States, concentrated in California and Indiana.
What is the gender split and age of Motorcycle components fans?
15.7% of Motorcycle components fans are female, 84.3% are male, with an average age of 45.0 years.
Which brands do Motorcycle components fans like most?
Motorcycle components fans show strongest brand affinity for Motorcycle helmet (27.1×), Motorcycle accessories (18.86×), and Cruiser (motorcycle) (21.92×) over the country average.
Where do Motorcycle components fans live in United States?
Motorcycle components fans in United States are most concentrated in California (reach 88,556), Indiana (reach 57,273), and Louisiana (reach 50,073). These three regions account for the largest share of the active audience.
What other brands do Motorcycle components fans also like?
Beyond Motorcycle components itself, the audience over-indexes on Motorcycle accessories (18.86×), Cruiser (motorcycle) (21.92×), Touring motorcycle (16.21×), and PSV Eindhoven (44.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Motorcycle components. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.