Rascasse Audience Intelligence

Motorcycle components Audience in United States

A data profile of the people who buy, follow and care about Motorcycle components in United States — modelled from more than twelve digital signal sources. Motorcycle components has an estimated audience of 2,414,299 people in United States.

#5726among Topic in United States#408in Cars & Mobility

The average Motorcycle components fan in United States is 45.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Motorcycle accessories, Cruiser (motorcycle), Touring motorcycle, with strongest over-indexing on Motorcycle accessories (22.61× the country average).

Demographically, the Motorcycle components audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorcycle components fan in United States is more male, around 45.0 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle components profile in United States.

Audience size
2.4M
in United States
Gender
15.7%♀
84.3% male
Age
45.0
average years
Country rank
#12229
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle components fans

15.7% are female, 84.3% are male, average age 45.0.

Fig. 02

Gender split

15.7%
Female
84.3%
Male
Demographic split for Motorcycle components audience in United States
MetricValue
Female15.7%
Male84.3%
Average age45.0
Estimated audience size2,414,299
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Motorcycle components audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4925%
50+33%
Fig. 04

Worldwide distribution

36.0%

of the worldwide Motorcycle components audience comes from United States.

Worldwide audience distribution share by country for Motorcycle components
CountryShare
United States36.0%
Philippines9.5%
United Kingdom7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle components audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorcycle components fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~60K1.26×
02Washington, District of Columbia~9K1.26×
03Iowa~20K1.11×
04Nevada~30K1.10×
05Connecticut~30K1.08×
06Utah~20K1.07×
07Rhode Island~8K1.07×
08Wyoming~4K1.07×
09Louisiana~30K1.06×
10Kentucky~30K1.06×
11New Mexico~10K1.05×
12Montana~7K1.05×
13Idaho~10K1.04×
14Hawaii~10K1.04×
15North Dakota~5K1.04×
16Oregon~30K1.03×
17Mississippi~20K1.02×
18South Carolina~40K1.01×
19Oklahoma~30K1.01×
20Nebraska~10K1.01×
21West Virginia~10K1.01×
22Wisconsin~40K1.00×
23Alabama~30K1.00×
24Kansas~20K1.00×
25New Hampshire~9K1.00×
26Delaware~7K1.00×
27South Dakota~6K1.00×
28Alaska~5K1.00×
29Missouri~40K0.99×
30Arkansas~20K0.99×
31Maine~9K0.99×
32Minnesota~30K0.98×
33Arizona~50K0.97×
34Tennessee~50K0.97×
35Maryland~40K0.97×
36Colorado~40K0.97×
37Massachusetts~50K0.96×
38Washington~50K0.94×
39Michigan~60K0.93×
40Virginia~50K0.93×
41Ohio~70K0.92×
42North Carolina~70K0.92×
43New Jersey~60K0.92×
44Georgia~70K0.91×
45Pennsylvania~70K0.90×
46Illinois~70K0.90×
47New York~100K0.86×
48Florida~100K0.85×
49Texas~200K0.83×
50California~200K0.77×
Fig. 06

Affinity by region

Affinity by region — Motorcycle components, United States
0.77×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle components audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle components audience
#·InterestCategoryAffinity×
01Segway PTCars & Mobility35.43×
02Cruiser (motorcycle)Cars & Mobility29.03×
03Dakar RallySports27.16×
04Motorcycle accessoriesCars & Mobility22.61×
05Touring motorcycleCars & Mobility20.56×
06SupermotoCars & Mobility20.00×
07Motorcycle helmetCars & Mobility19.66×
08MopedCars & Mobility18.48×
09Car clubCars & Mobility11.99×
10Electric motorcycles and scootersCars & Mobility11.73×
11Custom motorcycleCars & Mobility11.30×
12Max VerstappenSports10.79×
13Chopper (motorcycle)Cars & Mobility10.78×
14Chat roomInternet & Social Media8.42×
15Antique carCars & Mobility7.78×
16Discount TireShopping7.33×
17MotoGPSports6.94×
18Extreme sportSports4.68×
19Solar energyHome & Garden4.22×
20AutoZoneCars & Mobility3.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle components audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle components audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.16×
Risk AppetiteTHRILL2.35×
Need for SecurityCONSERVATISM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle components audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Design AffinityPREMIUM0.67×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle components have in United States?

Motorcycle components has an estimated audience of 2,414,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorcycle components fans?

15.7% of Motorcycle components fans are female, 84.3% are male, with an average age of 45.0 years.

03

Which brands do Motorcycle components fans like most?

Motorcycle components fans show strongest brand affinity for Motorcycle accessories (22.61×), Cruiser (motorcycle) (29.03×), and Touring motorcycle (20.56×) over the country average.

04

Where do Motorcycle components fans live in United States?

Motorcycle components fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle components fans also like?

Beyond Motorcycle components itself, the audience over-indexes on Cruiser (motorcycle) (29.03×), Touring motorcycle (20.56×), Motorcycle helmet (19.66×), and Custom motorcycle (11.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motorcycle components audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorcycle components. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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