Rascasse Audience Intelligence

Dakar Rally Audience in United States

A data profile of the people who buy, follow and care about Dakar Rally in United States — modelled from more than twelve digital signal sources. Dakar Rally has an estimated audience of 1,614,785 people in United States.

#25among Motorsport in United States#190among Event in United States#1503in Sports

The average Dakar Rally fan in United States is 33.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Enduro motorcycle, Max Verstappen, Pinkbike, with strongest over-indexing on Enduro motorcycle (76.69× the country average).

Demographically, the Dakar Rally audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dakar Rally fan in United States is more male, around 33.7 years old, with strong Patriotism tendencies and a notable affinity for Enduro motorcycle.

Category: Sports · Type: Event · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dakar Rally profile in United States.

Audience size
1.6M
in United States
Gender
29.3%♀
70.7% male
Age
33.7
average years
Country rank
#16783
Event in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dakar Rally fans

29.3% are female, 70.7% are male, average age 33.7.

Fig. 02

Gender split

29.3%
Female
70.7%
Male
Demographic split for Dakar Rally audience in United States
MetricValue
Female29.3%
Male70.7%
Average age33.7
Estimated audience size1,614,785
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Dakar Rally audience in United States
Age bracketShare%
16-1937%
20-2920%
30-3916%
40-4915%
50+13%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Dakar Rally audience comes from United States.

Worldwide audience distribution share by country for Dakar Rally
CountryShare
United States16.5%
Italy9.9%
Brazil8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dakar Rally audience in United States is strongest.

Fig. 05

Top regions by affinity

Dakar Rally fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.81×
02Colorado~40K1.47×
03Oregon~30K1.39×
04Washington~40K1.38×
05Alaska~4K1.28×
06Montana~6K1.26×
07Idaho~10K1.25×
08Arizona~40K1.23×
09California~200K1.18×
10Nevada~20K1.15×
11Vermont~3K1.12×
12Washington, District of Columbia~5K1.06×
13New Hampshire~7K1.04×
14South Dakota~4K1.03×
15Michigan~40K1.02×
16Minnesota~20K1.02×
17New Mexico~8K1.02×
18Maine~6K1.02×
19North Dakota~3K1.02×
20Virginia~40K1.00×
21Wisconsin~20K1.00×
22Connecticut~20K0.98×
23Massachusetts~30K0.96×
24Iowa~10K0.95×
25Nebraska~8K0.95×
26Kansas~10K0.94×
27North Carolina~40K0.91×
28Indiana~30K0.91×
29Oklahoma~20K0.91×
30West Virginia~7K0.91×
31Arkansas~10K0.90×
32Hawaii~6K0.90×
33New York~80K0.89×
34Rhode Island~5K0.89×
35Tennessee~30K0.88×
36Delaware~4K0.88×
37Missouri~20K0.86×
38Illinois~50K0.85×
39Georgia~40K0.85×
40Florida~90K0.84×
41Maryland~20K0.84×
42South Carolina~20K0.84×
43Pennsylvania~40K0.83×
44Ohio~40K0.83×
45Alabama~20K0.83×
46Kentucky~20K0.83×
47Texas~100K0.81×
48Mississippi~10K0.81×
49Louisiana~20K0.78×
50New Jersey~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Dakar Rally, United States
0.75×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dakar Rally audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dakar Rally audience
#·InterestCategoryAffinity×
01Mad Skills MotocrossGames186.53×
02Bell HelmetsCars & Mobility184.85×
03Eli TomacSports164.62×
04Nissan SunnyCars & Mobility137.04×
05Nissan 180SXCars & Mobility125.36×
06Toyota HiAceCars & Mobility103.49×
07Mitsubishi PajeroCars & Mobility97.44×
08Suzuki JimnyCars & Mobility95.48×
09Enduro motorcycleSports76.69×
10Honda CityCars & Mobility75.93×
11PinkbikeSports70.31×
12James StewartMovies & TV61.01×
13Max VerstappenSports52.72×
14Toyota CrownCars & Mobility47.80×
15EndurocrossCars & Mobility37.54×
16SupermotoCars & Mobility31.48×
17Toyota Land CruiserCars & Mobility22.53×
18Freestyle MotocrossSports22.11×
19Off-road racingCars & Mobility21.97×
20Social shoppingShopping20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dakar Rally audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dakar Rally audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.14×
Risk AppetiteTHRILL2.75×
Luxury OrientationPREMIUM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dakar Rally audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.68×
SpiritualityBALANCE0.70×
TraditionCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dakar Rally have in United States?

Dakar Rally has an estimated audience of 1,614,785 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dakar Rally fans?

29.3% of Dakar Rally fans are female, 70.7% are male, with an average age of 33.7 years.

03

Which brands do Dakar Rally fans like most?

Dakar Rally fans show strongest brand affinity for Enduro motorcycle (76.69×), Max Verstappen (52.72×), and Pinkbike (70.31×) over the country average.

04

Where do Dakar Rally fans live in United States?

Dakar Rally fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Dakar Rally fans also like?

Beyond Dakar Rally itself, the audience over-indexes on Max Verstappen (52.72×), Pinkbike (70.31×), Eli Tomac (164.62×), and Bell Helmets (184.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dakar Rally audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dakar Rally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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