Dakar Rally Audience in United States

Dakar Rally logo

Dakar Rally has an estimated audience of 1,600,716 people in United States. 29.3% are female, 70.7% are male, average age 33.7. Top regions: California, Texas, Florida. Top brand affinities: Enduro motorcycle, Max Verstappen, Pinkbike, Eli Tomac, Bell Helmets.

The average Dakar Rally fan in United States is 33.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enduro motorcycle, Max Verstappen, Pinkbike, with strongest over-indexing on Enduro motorcycle (76.69× the country average). Demographically, the Dakar Rally audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Motorsport

Demographics of Dakar Rally fans

Demographic split for Dakar Rally audience in United States
MetricValue
Female29.3%
Male70.7%
Average age33.7
Estimated audience size1,600,716

Audience persona

The typical Dakar Rally fan in United States is more male, around 33.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Enduro motorcycle.

Top regions in United States

Top regions ranked by reach for Dakar Rally in United States
RegionReachAffinity
California227,2381.29×
Texas114,7350.83×
Florida92,6070.85×
New York82,8530.93×
Washington47,3261.47×
Illinois45,8610.86×
Arizona45,4241.39×
North Carolina44,8790.93×
Michigan44,4951.06×
Pennsylvania44,3440.82×
Ohio40,9850.83×
Colorado40,0751.59×
Georgia39,7400.81×
Virginia38,4920.99×
Massachusetts31,4181×
Utah30,5122.13×
New Jersey29,2500.72×
Oregon28,8391.57×
Tennessee26,0690.81×
Wisconsin25,5751.06×
Minnesota25,1761.1×
Indiana24,8840.85×
Maryland23,5690.86×
Missouri20,8640.81×
Nevada18,3661.19×
South Carolina17,3120.72×
Alabama15,5850.7×
Connecticut15,5820.97×
Kentucky14,7900.74×
Oklahoma13,6970.77×
Louisiana13,0440.63×
Idaho11,5181.43×
Iowa11,0950.84×
Kansas10,3520.82×
Arkansas10,1150.77×
New Mexico7,2540.9×
Nebraska7,0010.87×
Montana6,4471.45×
New Hampshire6,4041.02×
Mississippi5,9120.45×
Alaska5,7721.69×
Washington, District of Columbia5,6731.18×
Maine5,3180.93×
West Virginia5,2420.7×
Hawaii4,4650.65×
South Dakota4,0351.09×
Vermont3,6781.31×
North Dakota3,6271.1×
Rhode Island3,5950.71×
Wyoming3,0711.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dakar Rally audience
BrandAffinityCategory
Enduro motorcycle76.69×Sports
Max Verstappen52.72×Sports
Pinkbike70.31×Sports
Eli Tomac164.62×Sports
Bell Helmets184.85×Cars & Mobility
Suzuki Jimny95.48×Cars & Mobility
Endurocross37.54×Cars & Mobility
Mitsubishi Pajero97.44×Cars & Mobility
James Stewart61.01×Movies & TV
Honda City75.93×Cars & Mobility
Off-road racing21.97×Cars & Mobility
Nissan Sunny137.04×Cars & Mobility
Toyota Crown47.8×Cars & Mobility
Nissan 180SX125.36×Cars & Mobility
Toyota HiAce103.49×Cars & Mobility
Freestyle Motocross22.11×Sports
Mad Skills Motocross186.53×Games
Supermoto31.48×Cars & Mobility
Social shopping20×Shopping
Toyota Land Cruiser22.53×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dakar Rally audience
TraitClusterScore
Luxury OrientationPREMIUM3.12
LGBTQ+ IdentityOPEN2.76
Family OrientationCONSERVATISM2.03
Early Adopter MentalityPOWER1.94
Risk AppetiteTHRILL1.86
DIY MentalityTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Dakar Rally
CountryShare
United States19.4%
Brazil10.5%
Spain10.2%

See Dakar Rally audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Dakar Rally have in United States?

Dakar Rally has an estimated audience of 1,600,716 people in United States, concentrated in California and Texas.

What is the gender split and age of Dakar Rally fans?

29.3% of Dakar Rally fans are female, 70.7% are male, with an average age of 33.7 years.

Which brands do Dakar Rally fans like most?

Dakar Rally fans show strongest brand affinity for Enduro motorcycle (76.69×), Max Verstappen (52.72×), and Pinkbike (70.31×) over the country average.

Where do Dakar Rally fans live in United States?

Dakar Rally fans in United States are most concentrated in California (reach 227,238), Texas (reach 114,735), and Florida (reach 92,607). These three regions account for the largest share of the active audience.

What other brands do Dakar Rally fans also like?

Beyond Dakar Rally itself, the audience over-indexes on Max Verstappen (52.72×), Pinkbike (70.31×), Eli Tomac (164.62×), and Bell Helmets (184.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dakar Rally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.