Rascasse Audience Intelligence

Dakar Rally Fan Demographics in Germany

Dakar Rally has an estimated audience of 596K people in Germany.

#25among Motorsport in Germany
#130among events in Germany
#795in Sports

The average Dakar Rally fan in Germany is 36.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Dakar Rally ranks #24 among the 938 objects in Motorsport in Germany — 2.9× the group median.

Its fans are 1.5 years younger than the group average of 37.9.

Women make up 17.0% of the fan base, 10.8 percentage points fewer than the group average.

Compared with the other 937 objects in Motorsport, Dakar Rally fans stand out for their interest in Forza Horizon, Sim racing and Need for Speed.

Interest is seasonal: January, October and December account for 59% of the year's searches, June is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Forza Horizon, Sim racing, Need for Speed, with strongest over-indexing on Forza Horizon (28.89× the country average).

Demographically, the Dakar Rally audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Need for Security, Sustainability.

The typical Dakar Rally fan in Germany is more male, around 36.4 years old, with strong Need for Security tendencies and a notable affinity for Forza Horizon.

Category: Sports · Type: Event · Subtype: Motorsport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
596K
in Germany
Gender
17.0%♀
83.0% male
Age
36.4
average years
Country rank
#9972
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Dakar Rally fans

17.0% are female, 83.0% are male, average age 36.4.

Fig. 02

Gender split

17.0%
Female
83.0%
Male
Demographic split for Dakar Rally audience in Germany
MetricValue
Female17.0%
Male83.0%
Average age36.4
Estimated audience size596K
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Dakar Rally audience in Germany
Age bracketShare%
16-2431%
25-3418%
35-4419%
45-5418%
55+14%
Fig. 04

Worldwide distribution

6.0%

of the worldwide Dakar Rally audience comes from Germany.

Worldwide audience distribution share by country for Dakar Rally
CountryShare
United States16.4%
Italy9.8%
Brazil8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Dakar Rally fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.32×
02Baden-Württemberg~100K1.20×
03Hessen~50K1.17×
04Sachsen~30K1.12×
05Rheinland-Pfalz~30K1.01×
06Hamburg~10K1.01×
07Saarland~7K1.01×
08Nordrhein-Westfalen~100K1.00×
09Thüringen~20K1.00×
10Brandenburg~20K0.97×
11Berlin~30K0.96×
12Niedersachsen~50K0.94×
13Schleswig-Holstein~20K0.92×
14Bremen~5K0.91×
15Mecklenburg-Vorpommern~10K0.88×
16Sachsen-Anhalt~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Dakar Rally, Germany
0.84×1.00×1.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Dakar Rally audience vs. the country average
#·InterestCategoryAffinity×
01Forza HorizonGames28.89×
02Sim racingGames19.84×
03Need for SpeedGames16.30×
04Tune-upTechnology & Electronics15.48×
05Max VerstappenSports10.39×
06Electric vehicle networkCars & Mobility9.49×
07Auto mechanicCars & Mobility8.26×
08RallyingSports8.05×
09Battery electric vehicleCars & Mobility6.96×
10Robert RedfordMovies & TV4.82×
11Tesla MotorsCars & Mobility4.57×
12Used CarsCars & Mobility4.49×
13HybridsCars & Mobility4.44×
14Sustainable energyHome & Garden4.36×
15HyundaiCars & Mobility4.30×
16CHIO AachenSports4.28×
17Formula OneSports3.81×
18BYD AutoCars & Mobility3.76×
19Renewable energyBusiness & Career3.61×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Dakar Rally audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Dakar Rally audience vs. the country average · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.22×
SustainabilityBALANCE2.17×
Luxury OrientationPREMIUM1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Dakar Rally audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
IndividualismJOY0.69×
CreativityOPEN0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in Germany

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Dakar Rally over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/de/dakar-rally-3138” · Methodology