Eli Tomac Audience in United States

Eli Tomac has an estimated audience of 292,418 people in United States. 19.6% are female, 80.4% are male, average age 32.2. Top regions: California, Texas, Florida. Top brand affinities: Dakar Rally, Motorcycle helmet, Travis Pastrana, Autism Awareness, Diabetes mellitus awareness.

The average Eli Tomac fan in United States is 32.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dakar Rally, Motorcycle helmet, Travis Pastrana, with strongest over-indexing on Dakar Rally (76.36× the country average). Demographically, the Eli Tomac audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Eli Tomac fans

Demographic split for Eli Tomac audience in United States
MetricValue
Female19.6%
Male80.4%
Average age32.2
Estimated audience size292,418

Audience persona

The typical Eli Tomac fan in United States is more male, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for Dakar Rally.

Top regions in United States

Top regions ranked by reach for Eli Tomac in United States
RegionReachAffinity
California27,3920.85×
Texas13,5220.54×
Florida10,7620.54×
Colorado9,9972.17×
Michigan9,7951.28×
Pennsylvania9,7800.99×
Ohio8,3630.93×
Washington8,1661.39×
North Carolina6,7770.77×
New York6,7400.41×
Utah6,6362.53×
Arizona6,4741.08×
Tennessee5,9861.02×
Indiana5,6201.05×
Georgia5,5660.62×
Illinois5,2130.54×
Oregon4,8771.46×
Idaho4,5773.12×
Missouri4,1160.87×
Virginia3,7850.53×
Kentucky3,5730.97×
Nevada3,5601.26×
Minnesota3,5170.84×
Wisconsin3,4680.79×
Alabama3,2740.8×
South Carolina2,9880.68×
Massachusetts2,9720.52×
Oklahoma2,9050.89×
New Jersey2,6620.36×
Iowa2,6121.08×
West Virginia2,4841.82×
Louisiana2,1670.57×
Connecticut2,1590.74×
Maryland2,0530.41×
Arkansas1,8560.77×
Montana1,7712.18×
Kansas1,6360.71×
New Mexico1,6061.1×
Nebraska1,4941.02×
Mississippi1,3790.57×
New Hampshire1,1941.04×
Wyoming1,0052.32×
Maine8410.8×
South Dakota8201.21×
North Dakota8171.36×
Hawaii8010.64×
Vermont5491.07×
Alaska5160.83×
Rhode Island3930.42×
Delaware2380.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Eli Tomac audience
BrandAffinityCategory
Dakar Rally76.36×Sports
Motorcycle helmet20.95×Cars & Mobility
Travis Pastrana65.6×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Extreme sport11.76×Sports
Supermoto30×Cars & Mobility
KTM20.72×Cars & Mobility
Honda Motorcycles25.31×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Motocross9.41×Sports
Single track (mountain biking)21.37×Sports
Bachelor of Business Administration36.68×Business & Career
Fox Racing23.55×Sports
BMX13.88×Sports
Kia Sportage19.01×Cars & Mobility
Toyota Supra13.3×Cars & Mobility
X Games11.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Eli Tomac audience
TraitClusterScore
Risk AppetiteTHRILL2.51
PatriotismCONSERVATISM2.32
Need for SecurityCONSERVATISM1.79
DIY MentalityTHRILL1.72
Family OrientationCONSERVATISM1.65
Luxury OrientationPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Eli Tomac
CountryShare
United States75.1%
United Kingdom3.2%
Australia3.2%

See Eli Tomac audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Eli Tomac have in United States?

Eli Tomac has an estimated audience of 292,418 people in United States, concentrated in California and Texas.

What is the gender split and age of Eli Tomac fans?

19.6% of Eli Tomac fans are female, 80.4% are male, with an average age of 32.2 years.

Which brands do Eli Tomac fans like most?

Eli Tomac fans show strongest brand affinity for Dakar Rally (76.36×), Motorcycle helmet (20.95×), and Travis Pastrana (65.6×) over the country average.

Where do Eli Tomac fans live in United States?

Eli Tomac fans in United States are most concentrated in California (reach 27,392), Texas (reach 13,522), and Florida (reach 10,762). These three regions account for the largest share of the active audience.

What other brands do Eli Tomac fans also like?

Beyond Eli Tomac itself, the audience over-indexes on Motorcycle helmet (20.95×), Travis Pastrana (65.6×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Eli Tomac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.