Rascasse Audience Intelligence

Eli Tomac Audience in United States

A data profile of the people who buy, follow and care about Eli Tomac in United States — modelled from more than twelve digital signal sources. Eli Tomac has an estimated audience of 297,806 people in United States.

#116among Motorsport in United States#12143among Person in United States#4887in Sports

The average Eli Tomac fan in United States is 32.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dakar Rally, Extreme sport, Motorcycle helmet, with strongest over-indexing on Dakar Rally (164.62× the country average).

Demographically, the Eli Tomac audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eli Tomac fan in United States is more male, around 32.2 years old, with strong Risk Appetite tendencies and a notable affinity for Dakar Rally.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eli Tomac profile in United States.

Audience size
298K
in United States
Gender
19.6%♀
80.4% male
Age
32.2
average years
Country rank
#48573
Person in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eli Tomac fans

19.6% are female, 80.4% are male, average age 32.2.

Fig. 02

Gender split

19.6%
Female
80.4%
Male
Demographic split for Eli Tomac audience in United States
MetricValue
Female19.6%
Male80.4%
Average age32.2
Estimated audience size297,806
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Eli Tomac audience in United States
Age bracketShare%
16-1937%
20-2924%
30-3917%
40-4915%
50+8%
Fig. 04

Worldwide distribution

74.8%

of the worldwide Eli Tomac audience comes from United States.

Worldwide audience distribution share by country for Eli Tomac
CountryShare
United States74.8%
United Kingdom3.3%
Australia3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eli Tomac audience in United States is strongest.

Fig. 05

Top regions by affinity

Eli Tomac fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~4K3.00×
02Utah~6K2.40×
03Wyoming<1K2.26×
04Montana~2K2.14×
05Colorado~9K1.91×
06West Virginia~2K1.83×
07Oregon~5K1.38×
08Washington~8K1.36×
09South Dakota<1K1.26×
10North Dakota<1K1.25×
11Arizona~7K1.24×
12Nevada~3K1.19×
13Michigan~9K1.15×
14Indiana~6K1.12×
15New Mexico~2K1.08×
16Iowa~3K1.06×
17New Hampshire~1K1.02×
18Kentucky~4K0.98×
19Alaska<1K0.98×
20Tennessee~6K0.97×
21Ohio~9K0.96×
22Pennsylvania~9K0.94×
23Missouri~4K0.93×
24Nebraska~1K0.93×
25Oklahoma~3K0.91×
26Maine<1K0.87×
27Wisconsin~4K0.85×
28Minnesota~4K0.84×
29Alabama~3K0.83×
30Arkansas~2K0.82×
31California~30K0.79×
32Kansas~2K0.78×
33North Carolina~7K0.74×
34Hawaii<1K0.74×
35Connecticut~2K0.73×
36Rhode Island<1K0.71×
37Delaware<1K0.71×
38South Carolina~3K0.69×
39Mississippi~2K0.69×
40Washington, District of Columbia<1K0.67×
41Louisiana~2K0.64×
42Georgia~6K0.61×
43Illinois~5K0.54×
44Virginia~4K0.54×
45Florida~10K0.52×
46Texas~10K0.51×
47Massachusetts~3K0.51×
48Maryland~2K0.48×
49New York~7K0.42×
50New Jersey~3K0.42×
Fig. 06

Affinity by region

Affinity by region — Eli Tomac, United States
0.42×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eli Tomac audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eli Tomac audience
#·InterestCategoryAffinity×
01Dakar RallySports164.62×
02Travis PastranaSports111.98×
03SupermotoCars & Mobility59.97×
04James StewartMovies & TV46.65×
05Motorcycle helmetCars & Mobility42.71×
06Honda MotorcyclesCars & Mobility35.31×
07Extreme sportSports33.71×
08Fox RacingSports33.25×
09Single track (mountain biking)Sports27.84×
10Dirt BikesSports23.89×
11BMXSports23.79×
12KTMCars & Mobility17.84×
13Cruiser (motorcycle)Cars & Mobility14.79×
14Obsessed (2009 film)Movies & TV13.59×
15Motorcycle accessoriesCars & Mobility13.19×
16Toyota TacomaCars & Mobility11.81×
17Touring motorcycleCars & Mobility10.58×
18CarcareCars & Mobility10.00×
19Discount TireShopping6.44×
20BicycleCars & Mobility5.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eli Tomac audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eli Tomac audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL6.64×
PatriotismCONSERVATISM4.59×
Need for SecurityCONSERVATISM2.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eli Tomac audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.62×
SpiritualityBALANCE0.63×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eli Tomac have in United States?

Eli Tomac has an estimated audience of 297,806 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eli Tomac fans?

19.6% of Eli Tomac fans are female, 80.4% are male, with an average age of 32.2 years.

03

Which brands do Eli Tomac fans like most?

Eli Tomac fans show strongest brand affinity for Dakar Rally (164.62×), Extreme sport (33.71×), and Motorcycle helmet (42.71×) over the country average.

04

Where do Eli Tomac fans live in United States?

Eli Tomac fans in United States are most concentrated in California (reach ~30K), Texas (reach ~10K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Eli Tomac fans also like?

Beyond Eli Tomac itself, the audience over-indexes on Extreme sport (33.71×), Motorcycle helmet (42.71×), Travis Pastrana (111.98×), and Supermoto (59.97×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Eli Tomac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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