BMX Audience in United States
BMX has an estimated audience of 4,279,711 people in United States. 26.8% are female, 73.2% are male, average age 34.7. Top regions: California, Texas, Florida. Top brand affinities: Freestyle BMX, Canada, BMX racing, Freeride, X Games.
The average BMX fan in United States is 34.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Freestyle BMX, Canada, BMX racing, with strongest over-indexing on Freestyle BMX (21.45× the country average). Demographically, the BMX audience skews more male with an average age of 34.7, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of BMX fans
| Metric | Value |
|---|---|
| Female | 26.8% |
| Male | 73.2% |
| Average age | 34.7 |
| Estimated audience size | 4,279,711 |
Audience persona
The typical BMX fan in United States is more male, around 34.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Freestyle BMX.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 865,763 | 1.84× |
| Texas | 375,392 | 1.02× |
| Florida | 338,653 | 1.17× |
| New York | 276,866 | 1.16× |
| Illinois | 141,731 | 0.99× |
| New Jersey | 140,170 | 1.29× |
| Pennsylvania | 137,357 | 0.95× |
| Ohio | 128,319 | 0.97× |
| Arizona | 112,125 | 1.28× |
| Georgia | 108,958 | 0.83× |
| North Carolina | 108,309 | 0.84× |
| Washington | 99,776 | 1.16× |
| Virginia | 92,592 | 0.89× |
| Massachusetts | 91,618 | 1.09× |
| Michigan | 89,995 | 0.8× |
| Colorado | 81,341 | 1.21× |
| Indiana | 81,058 | 1.04× |
| Louisiana | 78,188 | 1.42× |
| Maryland | 68,322 | 0.93× |
| Missouri | 66,740 | 0.97× |
| Oregon | 65,990 | 1.35× |
| Tennessee | 65,151 | 0.76× |
| Oklahoma | 57,431 | 1.21× |
| Minnesota | 53,294 | 0.87× |
| Nevada | 52,025 | 1.26× |
| Wisconsin | 50,790 | 0.79× |
| South Carolina | 50,048 | 0.78× |
| Connecticut | 47,333 | 1.1× |
| Utah | 46,441 | 1.21× |
| Kentucky | 44,557 | 0.83× |
| Alabama | 39,236 | 0.66× |
| Iowa | 36,152 | 1.03× |
| Kansas | 34,493 | 1.02× |
| Arkansas | 28,291 | 0.8× |
| New Mexico | 27,096 | 1.26× |
| Idaho | 26,761 | 1.25× |
| Mississippi | 22,799 | 0.65× |
| Hawaii | 21,259 | 1.16× |
| Nebraska | 20,649 | 0.96× |
| Rhode Island | 15,450 | 1.13× |
| New Hampshire | 14,852 | 0.88× |
| West Virginia | 14,041 | 0.7× |
| Washington, District of Columbia | 12,706 | 0.99× |
| Montana | 11,609 | 0.98× |
| Maine | 11,007 | 0.72× |
| Alaska | 8,248 | 0.9× |
| Delaware | 8,231 | 0.7× |
| North Dakota | 7,909 | 0.9× |
| South Dakota | 7,610 | 0.77× |
| Wyoming | 6,203 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Freestyle BMX | 21.45× | Sports |
| Canada | 4.44× | Travel & Leisure |
| BMX racing | 18.65× | Sports |
| Freeride | 20.72× | Sports |
| X Games | 7.6× | Sports |
| Mongoose (bicycles) | 17× | Cars & Mobility |
| Skateboarder (magazine) | 13.45× | Sports |
| Mountain bike trials | 12.48× | Sports |
| USA BMX | 31.79× | Sports |
| tom waits | 14.5× | Movies & TV |
| DeviantArt | 3.39× | Internet & Social Media |
| Manufacturing | 1.82× | Business & Career |
| Engine | 2.57× | Cars & Mobility |
| Checkers | 6.1× | Food & Beverages |
| Bicycle wheel | 9.53× | Cars & Mobility |
| Western culture | 2.89× | Politics & Society |
| Motorcycle sport | 3.22× | Sports |
| Union Cycliste Internationale | 12.13× | Sports |
| Cyclo-cross | 11.9× | Sports |
| Eli Tomac | 23.79× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.11 |
| Risk Appetite | THRILL | 1.93 |
| Early Adopter Mentality | POWER | 1.93 |
| Luxury Orientation | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.61 |
| Sustainability | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 6.3% |
| United Kingdom | 5.0% |
See BMX audiences in other countries
More Sport audiences in United States
- Basketball (99,239,903)
- American football (87,634,722)
- Soccer (85,044,017)
- Baseball (83,133,306)
- Golf (73,003,125)
Frequently asked questions
How many fans does BMX have in United States?
BMX has an estimated audience of 4,279,711 people in United States, concentrated in California and Texas.
What is the gender split and age of BMX fans?
26.8% of BMX fans are female, 73.2% are male, with an average age of 34.7 years.
Which brands do BMX fans like most?
BMX fans show strongest brand affinity for Freestyle BMX (21.45×), Canada (4.44×), and BMX racing (18.65×) over the country average.
Where do BMX fans live in United States?
BMX fans in United States are most concentrated in California (reach 865,763), Texas (reach 375,392), and Florida (reach 338,653). These three regions account for the largest share of the active audience.
What other brands do BMX fans also like?
Beyond BMX itself, the audience over-indexes on Canada (4.44×), BMX racing (18.65×), Freeride (20.72×), and X Games (7.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BMX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.