Rascasse Audience Intelligence

BMX Audience in United States

A data profile of the people who buy, follow and care about BMX in United States — modelled from more than twelve digital signal sources. BMX has an estimated audience of 4,279,711 people in United States.

#111among Sport in United States#4153among Topic in United States#658in Sports

The average BMX fan in United States is 34.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Freestyle BMX, Canada, BMX racing, with strongest over-indexing on Freestyle BMX (21.45× the country average).

Demographically, the BMX audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMX fan in United States is more male, around 34.7 years old, with strong Spirituality tendencies and a notable affinity for Freestyle BMX.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMX profile in United States.

Audience size
4.3M
in United States
Gender
26.8%♀
73.2% male
Age
34.7
average years
Country rank
#7600
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMX fans

26.8% are female, 73.2% are male, average age 34.7.

Fig. 02

Gender split

26.8%
Female
73.2%
Male
Demographic split for BMX audience in United States
MetricValue
Female26.8%
Male73.2%
Average age34.7
Estimated audience size4,279,711
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the BMX audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3919%
40-4916%
50+12%
Fig. 04

Worldwide distribution

21.2%

of the worldwide BMX audience comes from United States.

Worldwide audience distribution share by country for BMX
CountryShare
United States21.2%
Japan6.3%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMX audience in United States is strongest.

Fig. 05

Top regions by affinity

BMX fans by region: top regions in United States
#RegionReachAffinity×
01California~800K1.67×
02Oregon~70K1.37×
03Louisiana~70K1.32×
04New Mexico~30K1.28×
05Arizona~100K1.27×
06Nevada~50K1.26×
07New Jersey~100K1.22×
08Utah~50K1.22×
09Idaho~30K1.19×
10Washington~100K1.17×
11Oklahoma~60K1.16×
12Colorado~80K1.13×
13New York~300K1.11×
14Florida~300K1.10×
15Rhode Island~10K1.09×
16Connecticut~50K1.07×
17Hawaii~20K1.06×
18North Dakota~9K1.05×
19Wyoming~7K1.05×
20Indiana~80K1.04×
21Massachusetts~90K1.03×
22Alaska~9K1.03×
23Ohio~100K0.99×
24Iowa~30K0.99×
25Texas~400K0.98×
26Kansas~30K0.98×
27Nebraska~20K0.98×
28Montana~10K0.98×
29Illinois~100K0.97×
30Missouri~70K0.96×
31Pennsylvania~100K0.94×
32New Hampshire~20K0.91×
33South Dakota~9K0.91×
34Maryland~70K0.90×
35Kentucky~50K0.89×
36Washington, District of Columbia~10K0.89×
37Virginia~90K0.88×
38Minnesota~50K0.87×
39Arkansas~30K0.87×
40North Carolina~100K0.86×
41Maine~10K0.85×
42Georgia~100K0.84×
43Wisconsin~50K0.83×
44South Carolina~50K0.81×
45Delaware~10K0.81×
46West Virginia~20K0.80×
47Tennessee~70K0.79×
48Michigan~90K0.78×
49Mississippi~30K0.76×
50Alabama~40K0.72×
Fig. 06

Affinity by region

Affinity by region — BMX, United States
0.72×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMX audience
#·InterestCategoryAffinity×
01USA BMXSports31.79×
02Freestyle BMXSports21.45×
03FreerideSports20.72×
04Robert Williams (artist)Person20.42×
05BMX racingSports18.65×
06Mongoose (bicycles)Cars & Mobility17.00×
07tom waitsMovies & TV14.50×
08Skateboarder (magazine)Sports13.45×
09Mountain bike trialsSports12.48×
10Union Cycliste InternationaleSports12.13×
11Bicycle wheelCars & Mobility9.53×
12X GamesSports7.60×
13Red Digital Cinema Camera CompanyTechnology & Electronics6.16×
14CheckersFood & Beverages6.10×
15CanadaTravel & Leisure4.44×
16DeviantArtInternet & Social Media3.39×
17Motorcycle sportSports3.22×
18Western culturePolitics & Society2.89×
19EngineCars & Mobility2.57×
20ManufacturingBusiness & Career1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMX audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.52×
Risk AppetiteTHRILL1.48×
Urban LifestyleOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMX audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
Quality AwarenessPREMIUM1.00×
Healthy LifestyleBALANCE1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMX have in United States?

BMX has an estimated audience of 4,279,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMX fans?

26.8% of BMX fans are female, 73.2% are male, with an average age of 34.7 years.

03

Which brands do BMX fans like most?

BMX fans show strongest brand affinity for Freestyle BMX (21.45×), Canada (4.44×), and BMX racing (18.65×) over the country average.

04

Where do BMX fans live in United States?

BMX fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do BMX fans also like?

Beyond BMX itself, the audience over-indexes on Canada (4.44×), BMX racing (18.65×), Freeride (20.72×), and Red Digital Cinema Camera Company (6.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See BMX audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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