Western culture Audience in United States

Western culture logo

Western culture has an estimated audience of 21,882,301 people in United States. 56.1% are female, 43.9% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Google Home, Israel.

The average Western culture fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Western culture audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Spirituality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Western culture fans

Demographic split for Western culture audience in United States
MetricValue
Female56.1%
Male43.9%
Average age41.0
Estimated audience size21,882,301

Audience persona

The typical Western culture fan in United States is more female, around 41.0 years old, with strong Spirituality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Western culture in United States
RegionReachAffinity
California2,813,9211.17×
Texas1,709,6210.91×
Florida1,289,6160.87×
New York1,207,7810.99×
Washington1,022,5532.33×
Illinois699,3730.96×
Pennsylvania670,1400.91×
Georgia584,1730.87×
North Carolina578,9660.88×
Arizona518,2501.16×
Ohio513,6530.76×
New Jersey494,7860.89×
Virginia492,4460.92×
Michigan478,3470.84×
Massachusetts432,3541×
Colorado392,6261.14×
Maryland318,6320.85×
Missouri304,9720.86×
Indiana300,5880.75×
Tennessee292,2360.67×
Oregon284,4931.13×
Oklahoma252,7171.04×
Wisconsin249,3850.76×
Minnesota234,5420.75×
South Carolina227,7080.69×
Alabama217,4440.71×
Kentucky200,5740.73×
Connecticut190,3350.87×
Utah176,3660.9×
Iowa146,0390.81×
Mississippi145,4400.81×
Nevada142,5360.67×
Arkansas137,5420.76×
Kansas132,3660.77×
Louisiana125,1420.44×
Hawaii112,7501.2×
Alaska101,1952.16×
New Mexico99,4780.91×
Idaho92,9930.85×
Nebraska87,5000.8×
New Hampshire82,9740.96×
West Virginia81,3360.8×
Montana80,8641.33×
Rhode Island73,9581.06×
Maine70,8340.9×
South Dakota69,8391.38×
North Dakota68,0001.51×
Wyoming65,7962.03×
Vermont63,6491.66×
Delaware60,7131.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western culture audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Lulu 黃路梓茵5.29×Movies & TV
Google Home11.64×Technology & Electronics
Israel2.29×Travel & Leisure
The Historian16.48×Literature
Grammarly4.74×Business & Career
Bank account2.08×Business & Career
Jesse Plemons2.81×Movies & TV
Nationality1.71×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Home staging3.09×Home & Garden
Grinch2.23×Movies & TV
Snow White (Fables)5.29×Literature
Jeep Wagoneer3.06×Cars & Mobility
Kendra Scott1.55×Fashion & Accessoires
Urban horticulture1.89×Home & Garden
Nebraska Cornhuskers football1.88×Sports
Canis4.9×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western culture audience
TraitClusterScore
SpiritualityBALANCE1.39
PatriotismCONSERVATISM1.38
IndividualismJOY1.28
Risk AppetiteTHRILL1.25
LGBTQ+ IdentityOPEN1.22
TraditionCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Western culture
CountryShare
United States32.0%
Brazil5.5%
Italy5.4%

See Western culture audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Western culture have in United States?

Western culture has an estimated audience of 21,882,301 people in United States, concentrated in California and Texas.

What is the gender split and age of Western culture fans?

56.1% of Western culture fans are female, 43.9% are male, with an average age of 41.0 years.

Which brands do Western culture fans like most?

Western culture fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Lulu 黃路梓茵 (5.29×) over the country average.

Where do Western culture fans live in United States?

Western culture fans in United States are most concentrated in California (reach 2,813,921), Texas (reach 1,709,621), and Florida (reach 1,289,616). These three regions account for the largest share of the active audience.

What other brands do Western culture fans also like?

Beyond Western culture itself, the audience over-indexes on Mathcore (18.06×), Lulu 黃路梓茵 (5.29×), Google Home (11.64×), and Israel (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.