A data profile of the people who buy, follow and care about Western culture in Italy — modelled from more than twelve digital signal sources. Western culture has an estimated audience of 3,660,479 people in Italy.
Western culture has an estimated audience of 3,660,479 people in Italy. 59.3% are female, 40.7% are male, average age 41.2. Top brand affinities: Wikipedia, Satire, Volunteering, Singer-songwriter, WhatsApp.
Top brand affinities include Wikipedia, Satire, Volunteering, with strongest over-indexing on Wikipedia (5.08× the country average).
Demographically, the Western culture audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Individualism, Tradition.
The typical Western culture fan in Italy is more female, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Western culture profile in Italy.
59.3% are female, 40.7% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 41.2 |
| Estimated audience size | 3,660,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Western culture audience comes from Italy.
| Country | Share |
|---|---|
| United States | 32.0% |
| Brazil | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Western culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 5.08× | ||
| 02 | Andrea Bocelli | Music & Radio | 5.08× | ||
| 03 | Heath Ledger | Movies & TV | 5.05× | ||
| 04 | New Testament | Politics & Society | 4.95× | ||
| 05 | Improvisation | Music & Radio | 4.03× | ||
| 06 | Satire | Literature | 3.85× | ||
| 07 | Rose | Home & Garden | 2.81× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.53× | ||
| 09 | Doctor of Medicine | Business & Career | 2.48× | ||
| 10 | General practitioner | Health | 2.47× | ||
| 11 | Mediaset | Technology & Electronics | 2.31× | ||
| 12 | Volunteering | Politics & Society | 2.27× | ||
| 13 | Singer-songwriter | Music & Radio | 2.08× | ||
| 14 | Piano | Music & Radio | 2.03× | ||
| 15 | Progressive rock | Music & Radio | 2.01× | ||
| 16 | Genetics | Kids & Family | 2.00× | ||
| 17 | Milk | Food & Beverages | 1.86× | ||
| 18 | Musical theatre | Movies & TV | 1.83× | ||
| 19 | Internet & Social Media | 1.56× | |||
| 20 | Nonprofit organization | Politics & Society | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.45× | |
| Convenience Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.79× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Family Orientation | CONSERVATISM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Western culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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