A data profile of the people who buy, follow and care about Western culture in Brazil — modelled from more than twelve digital signal sources. Western culture has an estimated audience of 3,731,757 people in Brazil.
Western culture has an estimated audience of 3,731,757 people in Brazil. 62.7% are female, 37.3% are male, average age 37.8. Top brand affinities: Toy Story (franchise), Rock music, Borussia Dortmund, Rick and Morty, Spanish language.
Top brand affinities include Toy Story (franchise), Rock music, Borussia Dortmund, with strongest over-indexing on Toy Story (franchise) (5.05× the country average).
Demographically, the Western culture audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Western culture fan in Brazil is more female, around 37.8 years old, with strong Tradition tendencies and a notable affinity for Toy Story (franchise).
The key figures that characterise the Western culture profile in Brazil.
62.7% are female, 37.3% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 37.8 |
| Estimated audience size | 3,731,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Western culture audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 32.0% |
| Brazil | 5.5% |
| Italy | 5.4% |
The strongest cross-interests of the Western culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elizabeth Olsen | Movies & TV | 5.09× | ||
| 02 | Transformers (toy line) | Kids & Family | 5.09× | ||
| 03 | RB Leipzig | Sports | 5.09× | ||
| 04 | Bayer 04 Leverkusen | Sports | 5.09× | ||
| 05 | Toy Story (franchise) | Movies & TV | 5.05× | ||
| 06 | Bryan Adams | Music & Radio | 4.68× | ||
| 07 | Kevin Costner | Movies & TV | 4.51× | ||
| 08 | Borussia Dortmund | Sports | 4.24× | ||
| 09 | Rick and Morty | Movies & TV | 3.66× | ||
| 10 | Germany | Travel & Leisure | 3.56× | ||
| 11 | Maria Bethânia | Music & Radio | 3.36× | ||
| 12 | Spanish language | Politics & Society | 2.70× | ||
| 13 | Bossa nova | Music & Radio | 2.13× | ||
| 14 | Michael Jackson | Music & Radio | 1.95× | ||
| 15 | Tradition | Politics & Society | 1.95× | ||
| 16 | Rock music | Music & Radio | 1.61× | ||
| 17 | Pop music | Music & Radio | 1.58× | ||
| 18 | Hip hop music | Music & Radio | 1.52× | ||
| 19 | Soul music | Music & Radio | 1.51× | ||
| 20 | Music download | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.95× | |
| Patriotism | CONSERVATISM | 1.70× | |
| Individualism | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.60× | |
| Need for Security | CONSERVATISM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Western culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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