BMX Audience in Germany
BMX has an estimated audience of 920,010 people in Germany. 26.1% are female, 73.9% are male, average age 33.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Max Kruse, Bend It Like Beckham, Bam Margera, Freestyle BMX, BMX racing.
The average BMX fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Max Kruse, Bend It Like Beckham, Bam Margera, with strongest over-indexing on Max Kruse (53.13× the country average). Demographically, the BMX audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of BMX fans
| Metric | Value |
|---|---|
| Female | 26.1% |
| Male | 73.9% |
| Average age | 33.3 |
| Estimated audience size | 920,010 |
Audience persona
The typical BMX fan in Germany is more male, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Max Kruse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 206,870 | 1.03× |
| Bayern | 146,514 | 0.99× |
| Baden-Württemberg | 133,925 | 1.07× |
| Niedersachsen | 88,234 | 0.99× |
| Hessen | 62,748 | 0.9× |
| Sachsen | 50,440 | 1.12× |
| Rheinland-Pfalz | 40,587 | 0.88× |
| Berlin | 37,581 | 0.91× |
| Brandenburg | 34,450 | 1.21× |
| Schleswig-Holstein | 31,321 | 0.95× |
| Sachsen-Anhalt | 26,833 | 1.13× |
| Thüringen | 26,719 | 1.14× |
| Mecklenburg-Vorpommern | 20,275 | 1.15× |
| Hamburg | 18,254 | 0.88× |
| Saarland | 9,037 | 0.8× |
| Bremen | 6,825 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Max Kruse | 53.13× | Sports |
| Bend It Like Beckham | 57.55× | Movies & TV |
| Bam Margera | 36.46× | Movies & TV |
| Freestyle BMX | 30.55× | Sports |
| BMX racing | 29.19× | Sports |
| Closer (magazine) | 38.81× | Fashion & Accessoires |
| Warwick Castle | 41.25× | Travel & Leisure |
| 1990s in music | 24.41× | Music & Radio |
| Fish Tank (film) | 55.75× | Movies & TV |
| Bild | 2.51× | News |
| Bonanza | 17.82× | Movies & TV |
| Natural World | 3.07× | Fashion & Accessoires |
| Borussia Dortmund | 1.83× | Sports |
| Circa (company) | 35.28× | Sports |
| Downhill mountain biking | 6.57× | Sports |
| X Games | 14.84× | Sports |
| AutoScout24 | 2.65× | Cars & Mobility |
| Pedelec | 5.44× | Cars & Mobility |
| Wael Kfoury | 58.97× | Music & Radio |
| Fabio Wibmer | 20.82× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.57 |
| Sports Activity | POWER | 1.36 |
| DIY Mentality | THRILL | 1.27 |
| Urban Lifestyle | OPEN | 1.23 |
| Patriotism | CONSERVATISM | 1.23 |
| Luxury Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Japan | 6.3% |
| United Kingdom | 5.0% |
See BMX audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does BMX have in Germany?
BMX has an estimated audience of 920,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of BMX fans?
26.1% of BMX fans are female, 73.9% are male, with an average age of 33.3 years.
Which brands do BMX fans like most?
BMX fans show strongest brand affinity for Max Kruse (53.13×), Bend It Like Beckham (57.55×), and Bam Margera (36.46×) over the country average.
Where do BMX fans live in Germany?
BMX fans in Germany are most concentrated in Nordrhein-Westfalen (reach 206,870), Bayern (reach 146,514), and Baden-Württemberg (reach 133,925). These three regions account for the largest share of the active audience.
What other brands do BMX fans also like?
Beyond BMX itself, the audience over-indexes on Bend It Like Beckham (57.55×), Bam Margera (36.46×), Freestyle BMX (30.55×), and BMX racing (29.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.