Rascasse Audience Intelligence

BMX Audience in Germany

A data profile of the people who buy, follow and care about BMX in Germany — modelled from more than twelve digital signal sources. BMX has an estimated audience of 920,010 people in Germany.

#111among Sport in Germany#3326among Topic in Germany#562in Sports

The average BMX fan in Germany is 33.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Max Kruse, Bend It Like Beckham, Bam Margera, with strongest over-indexing on Max Kruse (53.13× the country average).

Demographically, the BMX audience skews more male with an average age of 33.3, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical BMX fan in Germany is more male, around 33.3 years old, with strong Risk Appetite tendencies and a notable affinity for Max Kruse.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMX profile in Germany.

Audience size
920K
in Germany
Gender
26.1%♀
73.9% male
Age
33.3
average years
Country rank
#7017
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMX fans

26.1% are female, 73.9% are male, average age 33.3.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for BMX audience in Germany
MetricValue
Female26.1%
Male73.9%
Average age33.3
Estimated audience size920,010
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the BMX audience in Germany
Age bracketShare%
16-1935%
20-2922%
30-3918%
40-4915%
50+10%
Fig. 04

Worldwide distribution

4.6%

of the worldwide BMX audience comes from Germany.

Worldwide audience distribution share by country for BMX
CountryShare
United States21.2%
Japan6.3%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMX audience in Germany is strongest.

Fig. 05

Top regions by affinity

BMX fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~30K1.21×
02Thüringen~30K1.21×
03Brandenburg~30K1.19×
04Mecklenburg-Vorpommern~20K1.16×
05Sachsen~50K1.14×
06Baden-Württemberg~100K1.04×
07Nordrhein-Westfalen~200K0.99×
08Bayern~100K0.98×
09Niedersachsen~90K0.96×
10Schleswig-Holstein~30K0.95×
11Hessen~60K0.88×
12Rheinland-Pfalz~40K0.88×
13Bremen~7K0.88×
14Berlin~40K0.86×
15Saarland~10K0.86×
16Hamburg~20K0.85×
Fig. 06

Affinity by region

Affinity by region — BMX, Germany
0.85×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMX audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMX audience
#·InterestCategoryAffinity×
01Wael KfouryMusic & Radio58.97×
02Bend It Like BeckhamMovies & TV57.55×
03Fish Tank (film)Movies & TV55.75×
04Max KruseSports53.13×
05Warwick CastleTravel & Leisure41.25×
06Closer (magazine)Fashion & Accessoires38.81×
07Bam MargeraMovies & TV36.46×
08Circa (company)Sports35.28×
09Freestyle BMXSports30.55×
10BMX racingSports29.19×
111990s in musicMusic & Radio24.41×
12BonanzaMovies & TV17.82×
13X GamesSports14.84×
14Downhill mountain bikingSports6.57×
15PedelecCars & Mobility5.44×
16Franziska PreußSports4.77×
17AutoScout24Cars & Mobility2.65×
18BildNews2.51×
19FIFA World CupSports2.10×
20dB’sMusic & Radio1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMX audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMX audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.79×
Need for SecurityCONSERVATISM2.13×
Urban LifestyleOPEN2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMX audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.88×
Healthy LifestyleBALANCE0.95×
Pet OwnershipJOY1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMX have in Germany?

BMX has an estimated audience of 920,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of BMX fans?

26.1% of BMX fans are female, 73.9% are male, with an average age of 33.3 years.

03

Which brands do BMX fans like most?

BMX fans show strongest brand affinity for Max Kruse (53.13×), Bend It Like Beckham (57.55×), and Bam Margera (36.46×) over the country average.

04

Where do BMX fans live in Germany?

BMX fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do BMX fans also like?

Beyond BMX itself, the audience over-indexes on Bend It Like Beckham (57.55×), Bam Margera (36.46×), Freestyle BMX (30.55×), and BMX racing (29.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See BMX audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for BMX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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