1990s in music Audience in Germany
A data profile of the people who buy, follow and care about 1990s in music in Germany — modelled from more than twelve digital signal sources. 1990s in music has an estimated audience of 285,161 people in Germany.
The average 1990s in music fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Head & Shoulders, Schwinn Bicycle Company, Ludger Beerbaum, with strongest over-indexing on Head & Shoulders (98.69× the country average).
Demographically, the 1990s in music audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical 1990s in music fan in Germany is balanced, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Head & Shoulders.
At a glance
The key figures that characterise the 1990s in music profile in Germany.
Search interest · 12-month trend
Demographics of 1990s in music fans
49.2% are female, 50.8% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.3 |
| Estimated audience size | 285,161 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide 1990s in music audience comes from Germany.
| Country | Share |
|---|---|
| United States | 40.5% |
| United Kingdom | 6.7% |
| Canada | 4.1% |
Geography
Where the 1990s in music audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~10K | 1.03× | |
| 02 | Hamburg | ~7K | 1.03× | |
| 03 | Bremen | ~3K | 1.03× | |
| 04 | Sachsen | ~10K | 1.01× | |
| 05 | Schleswig-Holstein | ~10K | 1.01× | |
| 06 | Brandenburg | ~9K | 1.01× | |
| 07 | Niedersachsen | ~30K | 1.00× | |
| 08 | Hessen | ~20K | 1.00× | |
| 09 | Rheinland-Pfalz | ~10K | 1.00× | |
| 10 | Sachsen-Anhalt | ~7K | 1.00× | |
| 11 | Thüringen | ~7K | 1.00× | |
| 12 | Baden-Württemberg | ~40K | 0.99× | |
| 13 | Bayern | ~40K | 0.97× | |
| 14 | Nordrhein-Westfalen | ~60K | 0.95× | |
| 15 | Saarland | 0.00× | ||
| 16 | Mecklenburg-Vorpommern | 0.00× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the 1990s in music audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hanoi University | Business & Career | 263.99× | ||
| 02 | Schwinn Bicycle Company | Cars & Mobility | 174.61× | ||
| 03 | heart vegas real casino slots | Games | 99.82× | ||
| 04 | Head & Shoulders | Beauty & Wellness | 98.69× | ||
| 05 | Malin + Goetz | Beauty & Wellness | 98.69× | ||
| 06 | Nivea Men | Beauty & Wellness | 50.39× | ||
| 07 | Ludger Beerbaum | Sports | 31.27× | ||
| 08 | Music download | Technology & Electronics | 27.73× | ||
| 09 | Adult contemporary music | Music & Radio | 22.41× | ||
| 10 | Heel | Health | 20.00× | ||
| 11 | Shoulder | Health | 14.91× | ||
| 12 | Ace of Base | Music & Radio | 14.59× | ||
| 13 | Mare | Travel & Leisure | 11.04× | ||
| 14 | Equus (genus) | Pets & Animals | 7.13× | ||
| 15 | Baby boomers | Kids & Family | 5.61× | ||
| 16 | Deichmann | Shopping | 2.56× | ||
| 17 | Ukrainians | Music & Radio | 2.04× | ||
| 18 | Cosmetics | Beauty & Wellness | 1.85× | ||
| 19 | Discount stores | Shopping | 1.81× | ||
| 20 | dB’s | Music & Radio | 1.63× |
Personality of the 1990s in music audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 2.42× | |
| Creativity | OPEN | 1.66× | |
| Mindfulness | BALANCE | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.82× | |
| Sustainability | BALANCE | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× |
Frequently asked questions
How many fans does 1990s in music have in Germany?
1990s in music has an estimated audience of 285,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of 1990s in music fans?
49.2% of 1990s in music fans are female, 50.8% are male, with an average age of 41.3 years.
Which brands do 1990s in music fans like most?
1990s in music fans show strongest brand affinity for Head & Shoulders (98.69×), Schwinn Bicycle Company (174.61×), and Ludger Beerbaum (31.27×) over the country average.
Where do 1990s in music fans live in Germany?
1990s in music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do 1990s in music fans also like?
Beyond 1990s in music itself, the audience over-indexes on Schwinn Bicycle Company (174.61×), Ludger Beerbaum (31.27×), Music download (27.73×), and Hanoi University (263.99×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
See 1990s in music audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1990s in music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.