1990s in music Audience in Germany
1990s in music has an estimated audience of 285,161 people in Germany. 49.2% are female, 50.8% are male, average age 41.3. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Schwinn Bicycle Company, Head & Shoulders, Music download, Hanoi University, heart vegas real casino slots.
The average 1990s in music fan in Germany is 41.3 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Schwinn Bicycle Company, Head & Shoulders, Music download, with strongest over-indexing on Schwinn Bicycle Company (174.61× the country average). Demographically, the 1990s in music audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Sports Activity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of 1990s in music fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 41.3 |
| Estimated audience size | 285,161 |
Audience persona
The typical 1990s in music fan in Germany is balanced, around 41.3 years old, with strong Sports Activity tendencies and a notable affinity for Schwinn Bicycle Company.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 33,738 | 0.87× |
| Bayern | 32,638 | 0.71× |
| Nordrhein-Westfalen | 31,751 | 0.51× |
| Niedersachsen | 26,847 | 0.97× |
| Hessen | 22,638 | 1.04× |
| Berlin | 17,963 | 1.41× |
| Sachsen | 15,935 | 1.14× |
| Rheinland-Pfalz | 14,650 | 1.03× |
| Schleswig-Holstein | 12,547 | 1.23× |
| Brandenburg | 10,645 | 1.2× |
| Hamburg | 10,321 | 1.6× |
| Thüringen | 7,884 | 1.08× |
| Bremen | 6,569 | 2.69× |
| Sachsen-Anhalt | 3,828 | 0.52× |
| Saarland | None× | |
| Mecklenburg-Vorpommern | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Schwinn Bicycle Company | 174.61× | Cars & Mobility |
| Head & Shoulders | 98.69× | Beauty & Wellness |
| Music download | 27.73× | Technology & Electronics |
| Hanoi University | 263.99× | Business & Career |
| heart vegas real casino slots | 99.82× | Games |
| Heel | 20× | Health |
| Malin + Goetz | 98.69× | Beauty & Wellness |
| Nivea Men | 50.39× | Beauty & Wellness |
| Mare | 11.04× | Travel & Leisure |
| Adult contemporary music | 22.41× | Music & Radio |
| Shoulder | 14.91× | Health |
| Baby boomers | 5.61× | Kids & Family |
| Deichmann | 2.56× | Shopping |
| Ludger Beerbaum | 31.27× | Sports |
| Discount stores | 1.81× | Shopping |
| Ace of Base | 14.59× | Music & Radio |
| Equus (genus) | 7.13× | Pets & Animals |
| Cosmetics | 1.85× | Beauty & Wellness |
| Beauty | 1.53× | Beauty & Wellness |
| Sia | 11.03× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.55 |
| Pet Ownership | JOY | 1.38 |
| Tradition | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.29 |
| Extroversion | THRILL | 1.29 |
| Sustainability | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.5% |
| United Kingdom | 6.7% |
| Canada | 4.1% |
See 1990s in music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does 1990s in music have in Germany?
1990s in music has an estimated audience of 285,161 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of 1990s in music fans?
49.2% of 1990s in music fans are female, 50.8% are male, with an average age of 41.3 years.
Which brands do 1990s in music fans like most?
1990s in music fans show strongest brand affinity for Schwinn Bicycle Company (174.61×), Head & Shoulders (98.69×), and Music download (27.73×) over the country average.
Where do 1990s in music fans live in Germany?
1990s in music fans in Germany are most concentrated in Baden-Württemberg (reach 33,738), Bayern (reach 32,638), and Nordrhein-Westfalen (reach 31,751). These three regions account for the largest share of the active audience.
What other brands do 1990s in music fans also like?
Beyond 1990s in music itself, the audience over-indexes on Head & Shoulders (98.69×), Music download (27.73×), Hanoi University (263.99×), and heart vegas real casino slots (99.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1990s in music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.