Heel Audience in Germany
Heel has an estimated audience of 367,577 people in Germany. 71.3% are female, 28.7% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, The Hunt (2012 film), Henley shirt, Škoda Kodiaq, Samanyolu Haber.
The average Heel fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, The Hunt (2012 film), Henley shirt, with strongest over-indexing on Rossmann (1.94× the country average). Demographically, the Heel audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Heel fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 35.5 |
| Estimated audience size | 367,577 |
Audience persona
The typical Heel fan in Germany is more female, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 93,659 | 1.16× |
| Baden-Württemberg | 65,904 | 1.31× |
| Bayern | 64,284 | 1.09× |
| Niedersachsen | 39,251 | 1.1× |
| Hessen | 32,671 | 1.17× |
| Rheinland-Pfalz | 18,485 | 1× |
| Berlin | 18,203 | 1.11× |
| Sachsen | 16,170 | 0.9× |
| Schleswig-Holstein | 13,468 | 1.02× |
| Brandenburg | 10,188 | 0.89× |
| Hamburg | 9,761 | 1.18× |
| Sachsen-Anhalt | 7,512 | 0.79× |
| Thüringen | 7,487 | 0.8× |
| Mecklenburg-Vorpommern | 5,786 | 0.82× |
| Saarland | 3,966 | 0.88× |
| Bremen | 3,104 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.94× | Shopping |
| The Hunt (2012 film) | 9.94× | Movies & TV |
| Henley shirt | 6.59× | Fashion & Accessoires |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Samanyolu Haber | 3.64× | Movies & TV |
| Mahasarakham University | 15.08× | Business & Career |
| Bank account | 2× | Business & Career |
| Kenay Home | 15.61× | Home & Garden |
| Cachorro | 2.17× | Pets & Animals |
| Home Delivery | 1.62× | Food & Beverages |
| Isometric exercise | 4.48× | Sports |
| Homesteading | 3.28× | Home & Garden |
| Jersey (fabric) | 2.51× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.3× | Movies & TV |
| Joshua Jackson | 2.27× | Movies & TV |
| Sixx | 1.51× | Movies & TV |
| Picnic | 1.67× | Kids & Family |
| Hardik Pandya | 6.41× | Sports |
| Sinister (band) | 5.44× | Music & Radio |
| Janitor | 2.64× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.76 |
| Pet Ownership | JOY | 1.66 |
| LGBTQ+ Identity | OPEN | 1.52 |
| Sports Activity | POWER | 1.46 |
| DIY Mentality | THRILL | 1.44 |
| Healthy Lifestyle | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Taiwan | 5.6% |
| Thailand | 4.9% |
See Heel audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Heel have in Germany?
Heel has an estimated audience of 367,577 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Heel fans?
71.3% of Heel fans are female, 28.7% are male, with an average age of 35.5 years.
Which brands do Heel fans like most?
Heel fans show strongest brand affinity for Rossmann (1.94×), The Hunt (2012 film) (9.94×), and Henley shirt (6.59×) over the country average.
Where do Heel fans live in Germany?
Heel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 93,659), Baden-Württemberg (reach 65,904), and Bayern (reach 64,284). These three regions account for the largest share of the active audience.
What other brands do Heel fans also like?
Beyond Heel itself, the audience over-indexes on The Hunt (2012 film) (9.94×), Henley shirt (6.59×), Škoda Kodiaq (1.84×), and Samanyolu Haber (3.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.