Rascasse Audience Intelligence

Heel Audience in Germany

A data profile of the people who buy, follow and care about Heel in Germany — modelled from more than twelve digital signal sources. Heel has an estimated audience of 367,577 people in Germany.

#5538among Topic in Germany#435in Health

The average Heel fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Paul Schockemöhle, High-heeled footwear, Polo Ralph Lauren, with strongest over-indexing on Paul Schockemöhle (20× the country average).

Demographically, the Heel audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heel fan in Germany is more female, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for Paul Schockemöhle.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heel profile in Germany.

Audience size
368K
in Germany
Gender
71.3%♀
28.7% male
Age
35.5
average years
Country rank
#14993
Topic in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heel fans

71.3% are female, 28.7% are male, average age 35.5.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Heel audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age35.5
Estimated audience size367,577
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Heel audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3920%
40-4921%
50+10%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Heel audience comes from Germany.

Worldwide audience distribution share by country for Heel
CountryShare
United States24.1%
Taiwan5.6%
Thailand4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heel fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~60K1.26×
02Hamburg~10K1.18×
03Nordrhein-Westfalen~90K1.13×
04Niedersachsen~40K1.10×
05Hessen~30K1.10×
06Berlin~20K1.06×
07Bayern~60K1.04×
08Bremen~3K1.04×
09Schleswig-Holstein~10K1.03×
10Rheinland-Pfalz~20K0.98×
11Brandenburg~10K0.94×
12Saarland~4K0.90×
13Sachsen~20K0.89×
14Mecklenburg-Vorpommern~6K0.89×
15Sachsen-Anhalt~8K0.85×
16Thüringen~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Heel, Germany
0.83×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heel audience
#·InterestCategoryAffinity×
01Intervertebral discHealth21.37×
02Paul SchockemöhleSports20.00×
03Reiss (brand)Fashion & Accessoires20.00×
041990s in musicMusic & Radio20.00×
05Nine WestFashion & Accessoires20.00×
06ATP World Tour Masters 1000Sports20.00×
07VangelisMusic & Radio20.00×
08Lumbar vertebraeHealth18.07×
09Julian DraxlerSports17.63×
10Hanoverian horsePets & Animals15.53×
11The Good, the Bad and the UglyMovies & TV14.13×
12High-heeled footwearFashion & Accessoires12.71×
13Table Tennis World CupSports11.64×
14Polo Ralph LaurenFashion & Accessoires9.37×
15Krämer PferdesportSports9.02×
16Arabian horsePets & Animals5.01×
17AerobicsSports3.14×
18Müller (company)Food & Beverages2.78×
19Netto Marken-DiscountShopping1.84×
20TagesschauMovies & TV1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heel audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.49×
ExtroversionTHRILL1.48×
Quality AwarenessPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.81×
Career OrientationPOWER0.82×
PatriotismCONSERVATISM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heel have in Germany?

Heel has an estimated audience of 367,577 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Heel fans?

71.3% of Heel fans are female, 28.7% are male, with an average age of 35.5 years.

03

Which brands do Heel fans like most?

Heel fans show strongest brand affinity for Paul Schockemöhle (20×), High-heeled footwear (12.71×), and Polo Ralph Lauren (9.37×) over the country average.

04

Where do Heel fans live in Germany?

Heel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Baden-Württemberg (reach ~60K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Heel fans also like?

Beyond Heel itself, the audience over-indexes on High-heeled footwear (12.71×), Polo Ralph Lauren (9.37×), Reiss (brand) (20×), and Müller (company) (2.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Heel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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