Heel Audience in United States
Heel has an estimated audience of 5,230,161 people in United States. 76.6% are female, 23.4% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Elsword, Home equity, Throne of Glass, Bank account.
The average Heel fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Elsword, Home equity, with strongest over-indexing on Lulu 黃路梓茵 (9.62× the country average). Demographically, the Heel audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Heel fans
| Metric | Value |
|---|---|
| Female | 76.6% |
| Male | 23.4% |
| Average age | 35.6 |
| Estimated audience size | 5,230,161 |
Audience persona
The typical Heel fan in United States is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 773,822 | 1.35× |
| Texas | 591,068 | 1.31× |
| Florida | 420,927 | 1.19× |
| New York | 399,179 | 1.37× |
| Illinois | 217,493 | 1.25× |
| Georgia | 209,544 | 1.3× |
| Pennsylvania | 200,084 | 1.14× |
| North Carolina | 171,313 | 1.09× |
| Ohio | 163,056 | 1.01× |
| New Jersey | 160,099 | 1.2× |
| Michigan | 139,634 | 1.02× |
| Virginia | 137,584 | 1.08× |
| Arizona | 127,106 | 1.19× |
| Maryland | 118,801 | 1.32× |
| Massachusetts | 110,316 | 1.07× |
| Tennessee | 109,863 | 1.05× |
| Washington | 104,536 | 1× |
| Indiana | 97,918 | 1.02× |
| Alabama | 95,532 | 1.31× |
| Missouri | 86,548 | 1.03× |
| Louisiana | 85,891 | 1.27× |
| South Carolina | 82,945 | 1.05× |
| Wisconsin | 73,533 | 0.93× |
| Minnesota | 68,611 | 0.92× |
| Colorado | 66,968 | 0.81× |
| Kentucky | 64,708 | 0.99× |
| Connecticut | 58,897 | 1.12× |
| Oklahoma | 58,519 | 1.01× |
| Nevada | 52,428 | 1.04× |
| Oregon | 50,487 | 0.84× |
| Mississippi | 45,674 | 1.06× |
| Arkansas | 42,140 | 0.98× |
| Utah | 39,337 | 0.84× |
| Kansas | 39,032 | 0.95× |
| Iowa | 37,600 | 0.87× |
| Nebraska | 24,166 | 0.92× |
| West Virginia | 21,551 | 0.88× |
| New Mexico | 21,491 | 0.82× |
| Hawaii | 19,912 | 0.89× |
| Idaho | 19,294 | 0.74× |
| Washington, District of Columbia | 18,129 | 1.15× |
| Rhode Island | 15,612 | 0.94× |
| New Hampshire | 15,286 | 0.74× |
| Maine | 14,882 | 0.79× |
| Delaware | 13,684 | 0.95× |
| Montana | 9,465 | 0.65× |
| South Dakota | 9,014 | 0.75× |
| North Dakota | 8,939 | 0.83× |
| Alaska | 8,734 | 0.78× |
| Vermont | 6,262 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lulu 黃路梓茵 | 9.62× | Movies & TV |
| Elsword | 25.31× | Games |
| Home equity | 2.65× | Home & Garden |
| Throne of Glass | 9.62× | Literature |
| Bank account | 2.77× | Business & Career |
| Lindy Hop | 9.62× | Music & Radio |
| Kendra Scott | 2.01× | Fashion & Accessoires |
| Historic site | 2.79× | Arts & Culture |
| Fairy godmother | 4.64× | Literature |
| Nebraska Cornhuskers | 4.57× | Sports |
| JDSU | 1.64× | Business & Career |
| Jesse Plemons | 1.81× | Movies & TV |
| Goop | 2.5× | Internet & Social Media |
| Governor of Michigan | 3.43× | Politics & Society |
| Hipster | 4.37× | Politics & Society |
| Women's empowerment | 1.9× | Politics & Society |
| Hardik Pandya | 6.6× | Sports |
| Cam Ward | 1.65× | Sports |
| Kento Yamazaki | 4.6× | Movies & TV |
| Meals on Wheels | 2.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.39 |
| Luxury Orientation | PREMIUM | 1.32 |
| Creativity | OPEN | 1.26 |
| Indulgence | JOY | 1.22 |
| Extroversion | THRILL | 1.22 |
| Healthy Lifestyle | BALANCE | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Taiwan | 5.6% |
| Thailand | 4.9% |
See Heel audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Heel have in United States?
Heel has an estimated audience of 5,230,161 people in United States, concentrated in California and Texas.
What is the gender split and age of Heel fans?
76.6% of Heel fans are female, 23.4% are male, with an average age of 35.6 years.
Which brands do Heel fans like most?
Heel fans show strongest brand affinity for Lulu 黃路梓茵 (9.62×), Elsword (25.31×), and Home equity (2.65×) over the country average.
Where do Heel fans live in United States?
Heel fans in United States are most concentrated in California (reach 773,822), Texas (reach 591,068), and Florida (reach 420,927). These three regions account for the largest share of the active audience.
What other brands do Heel fans also like?
Beyond Heel itself, the audience over-indexes on Elsword (25.31×), Home equity (2.65×), Throne of Glass (9.62×), and Bank account (2.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Heel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.