Rascasse Audience Intelligence

Heel Audience in United States

A data profile of the people who buy, follow and care about Heel in United States — modelled from more than twelve digital signal sources. Heel has an estimated audience of 5,230,161 people in United States.

#3666among Topic in United States#263in Health

The average Heel fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jared Leto, High-heeled footwear, Boscov's, with strongest over-indexing on Jared Leto (9.62× the country average).

Demographically, the Heel audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heel fan in United States is more female, around 35.6 years old, with strong Indulgence tendencies and a notable affinity for Jared Leto.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heel profile in United States.

Audience size
5.2M
in United States
Gender
76.6%♀
23.4% male
Age
35.6
average years
Country rank
#6405
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heel fans

76.6% are female, 23.4% are male, average age 35.6.

Fig. 02

Gender split

76.6%
Female
23.4%
Male
Demographic split for Heel audience in United States
MetricValue
Female76.6%
Male23.4%
Average age35.6
Estimated audience size5,230,161
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Heel audience in United States
Age bracketShare%
16-1930%
20-2920%
30-3918%
40-4918%
50+14%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Heel audience comes from United States.

Worldwide audience distribution share by country for Heel
CountryShare
United States24.1%
Taiwan5.6%
Thailand4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heel audience in United States is strongest.

Fig. 05

Top regions by affinity

Heel fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~100K1.33×
02New York~400K1.32×
03Alabama~100K1.32×
04California~700K1.29×
05Louisiana~90K1.29×
06Texas~600K1.27×
07Georgia~200K1.27×
08Illinois~200K1.19×
09Washington, District of Columbia~20K1.19×
10New Jersey~200K1.17×
11Arizona~100K1.17×
12Florida~400K1.15×
13Pennsylvania~200K1.12×
14Connecticut~60K1.11×
15Mississippi~50K1.10×
16North Carolina~200K1.06×
17Virginia~100K1.05×
18Massachusetts~100K1.04×
19Tennessee~100K1.03×
20Nevada~50K1.03×
21Missouri~90K1.02×
22South Carolina~80K1.02×
23Delaware~10K1.01×
24Indiana~100K1.00×
25Arkansas~40K1.00×
26Michigan~100K0.99×
27Ohio~200K0.98×
28Oklahoma~60K0.98×
29Rhode Island~20K0.98×
30Washington~100K0.97×
31Kentucky~60K0.96×
32Nebraska~30K0.96×
33Kansas~40K0.95×
34Wisconsin~70K0.92×
35West Virginia~20K0.92×
36Hawaii~20K0.91×
37Minnesota~70K0.89×
38North Dakota~10K0.89×
39Iowa~40K0.87×
40Alaska~10K0.87×
41Utah~40K0.85×
42New Mexico~20K0.85×
43Oregon~50K0.84×
44Maine~20K0.82×
45South Dakota~10K0.80×
46Colorado~70K0.79×
47Idaho~20K0.77×
48New Hampshire~20K0.77×
49Vermont~7K0.75×
50Montana~10K0.70×
Fig. 06

Affinity by region

Affinity by region — Heel, United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heel audience
#·InterestCategoryAffinity×
01Jared LetoMovies & TV9.62×
02Key FoodShopping9.62×
03Vera FarmigaMovies & TV9.62×
04CougarKids & Family9.62×
05Jon FavreauMovies & TV9.62×
06Anjelica HustonMovies & TV9.62×
07Paperless PostShopping9.62×
08Felicity JonesMovies & TV9.62×
09Steffi GrafSports9.62×
10Boscov'sFashion & Accessoires9.16×
11Hyundai ElantraCars & Mobility7.61×
12High-heeled footwearFashion & Accessoires7.43×
13Oscar IsaacMovies & TV7.05×
14Citi TrendsShopping6.76×
15FedEx OfficeBusiness & Career6.73×
16Rack Room ShoesFashion & Accessoires5.26×
17Dakota JohnsonMovies & TV4.50×
18Bergdorf GoodmanFashion & Accessoires4.12×
19J. C. PenneyShopping1.96×
20Nordstrom rackFashion & Accessoires1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heel audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.42×
Price SensitivityPREMIUM1.29×
Design AffinityPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heel audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.86×
Family OrientationCONSERVATISM0.88×
Social Media UsageJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heel have in United States?

Heel has an estimated audience of 5,230,161 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Heel fans?

76.6% of Heel fans are female, 23.4% are male, with an average age of 35.6 years.

03

Which brands do Heel fans like most?

Heel fans show strongest brand affinity for Jared Leto (9.62×), High-heeled footwear (7.43×), and Boscov's (9.16×) over the country average.

04

Where do Heel fans live in United States?

Heel fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Heel fans also like?

Beyond Heel itself, the audience over-indexes on High-heeled footwear (7.43×), Boscov's (9.16×), FedEx Office (6.73×), and Oscar Isaac (7.05×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Heel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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