Heel Audience in United States

Heel has an estimated audience of 5,230,161 people in United States. 76.6% are female, 23.4% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Google Maps, High-heeled footwear, Honda HR-V, Boscov's.

The average Heel fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Google Maps, High-heeled footwear, with strongest over-indexing on Kia Sportage (25.31× the country average). Demographically, the Heel audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Heel fans

Demographic split for Heel audience in United States
MetricValue
Female76.6%
Male23.4%
Average age35.6
Estimated audience size5,230,161

Audience persona

The typical Heel fan in United States is more female, around 35.6 years old, with strong Design Affinity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Heel in United States
RegionReachAffinity
California773,8221.35×
Texas591,0681.31×
Florida420,9271.19×
New York399,1791.37×
Illinois217,4931.25×
Georgia209,5441.3×
Pennsylvania200,0841.14×
North Carolina171,3131.09×
Ohio163,0561.01×
New Jersey160,0991.2×
Michigan139,6341.02×
Virginia137,5841.08×
Arizona127,1061.19×
Maryland118,8011.32×
Massachusetts110,3161.07×
Tennessee109,8631.05×
Washington104,5361×
Indiana97,9181.02×
Alabama95,5321.31×
Missouri86,5481.03×
Louisiana85,8911.27×
South Carolina82,9451.05×
Wisconsin73,5330.93×
Minnesota68,6110.92×
Colorado66,9680.81×
Kentucky64,7080.99×
Connecticut58,8971.12×
Oklahoma58,5191.01×
Nevada52,4281.04×
Oregon50,4870.84×
Mississippi45,6741.06×
Arkansas42,1400.98×
Utah39,3370.84×
Kansas39,0320.95×
Iowa37,6000.87×
Nebraska24,1660.92×
West Virginia21,5510.88×
New Mexico21,4910.82×
Hawaii19,9120.89×
Idaho19,2940.74×
Washington, District of Columbia18,1291.15×
Rhode Island15,6120.94×
New Hampshire15,2860.74×
Maine14,8820.79×
Delaware13,6840.95×
Montana9,4650.65×
South Dakota9,0140.75×
North Dakota8,9390.83×
Alaska8,7340.78×
Vermont6,2620.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heel audience
BrandAffinityCategory
Kia Sportage25.31×Cars & Mobility
Google Maps2.92×Internet & Social Media
High-heeled footwear7.16×Fashion & Accessoires
Honda HR-V17.29×Cars & Mobility
Boscov's8.9×Fashion & Accessoires
Kendra Scott6.62×Fashion & Accessoires
Jared Leto7.73×Movies & TV
Capital One2.46×Business & Career
Indeed.com2.44×Business & Career
Enterprise Rent-A-Car3.47×Cars & Mobility
Google News3.27×News
Houston Astros4.68×Sports
Pre-school playgroup18.39×Kids & Family
Citi Trends9.16×Shopping
Key Food9.62×Shopping
Oscar Isaac6.58×Movies & TV
Dakota Johnson4.56×Movies & TV
Anjelica Huston9.62×Movies & TV
DuckDuckGo4.15×Internet & Social Media
Artificial nails3.66×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heel audience
TraitClusterScore
Design AffinityPREMIUM1.39
Luxury OrientationPREMIUM1.32
CreativityOPEN1.26
IndulgenceJOY1.22
ExtroversionTHRILL1.22
Healthy LifestyleBALANCE1.2

Worldwide distribution

Worldwide audience distribution share by country for Heel
CountryShare
United States24.1%
Taiwan5.6%
Thailand4.9%

See Heel audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Heel have in United States?

Heel has an estimated audience of 5,230,161 people in United States, concentrated in California and Texas.

What is the gender split and age of Heel fans?

76.6% of Heel fans are female, 23.4% are male, with an average age of 35.6 years.

Which brands do Heel fans like most?

Heel fans show strongest brand affinity for Kia Sportage (25.31×), Google Maps (2.92×), and High-heeled footwear (7.16×) over the country average.

Where do Heel fans live in United States?

Heel fans in United States are most concentrated in California (reach 773,822), Texas (reach 591,068), and Florida (reach 420,927). These three regions account for the largest share of the active audience.

What other brands do Heel fans also like?

Beyond Heel itself, the audience over-indexes on Google Maps (2.92×), High-heeled footwear (7.16×), Honda HR-V (17.29×), and Boscov's (8.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.