Hyundai Elantra Audience in United States

Hyundai Elantra logo

Hyundai Elantra has an estimated audience of 2,143,893 people in United States. 36.1% are female, 63.9% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Hyundai Tucson, Hyundai Santa Fe, Hyundai Sonata, Convertible, Toyota Corolla.

The average Hyundai Elantra fan in United States is 39.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hyundai Tucson, Hyundai Santa Fe, Hyundai Sonata, with strongest over-indexing on Hyundai Tucson (58.98× the country average). Demographically, the Hyundai Elantra audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Hyundai Elantra fans

Demographic split for Hyundai Elantra audience in United States
MetricValue
Female36.1%
Male63.9%
Average age39.9
Estimated audience size2,143,893

Audience persona

The typical Hyundai Elantra fan in United States is more male, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Tucson.

Top regions in United States

Top regions ranked by reach for Hyundai Elantra in United States
RegionReachAffinity
California270,9271.15×
Texas256,4121.39×
Florida224,8121.55×
New York123,8361.03×
Illinois90,8061.27×
Georgia90,3831.37×
Pennsylvania85,0791.18×
North Carolina74,4651.15×
Ohio74,4071.13×
New Jersey74,3941.36×
Virginia62,0521.19×
Arizona55,8321.28×
Tennessee49,0181.14×
Maryland45,5861.24×
Indiana42,8521.09×
Michigan40,9620.73×
Washington40,1760.93×
Alabama39,8281.33×
Massachusetts39,0200.92×
Missouri37,5891.09×
Louisiana33,7801.22×
South Carolina31,7240.98×
Oklahoma29,8071.25×
Kentucky28,3501.05×
Wisconsin25,7670.8×
Colorado25,5770.76×
Minnesota24,4610.8×
Connecticut23,9661.11×
Nevada23,8001.15×
Arkansas21,9901.24×
Mississippi21,4141.21×
Utah19,2511×
Oregon18,2410.74×
Kansas18,1721.08×
Iowa14,2510.81×
West Virginia11,0061.1×
New Mexico10,2070.95×
Nebraska9,0640.84×
Idaho8,2850.77×
Hawaii8,0490.87×
New Hampshire7,2910.86×
Rhode Island6,9421.02×
Maine6,4770.84×
Delaware5,9801.01×
Washington, District of Columbia5,6030.87×
South Dakota3,0030.61×
Montana2,6040.44×
North Dakota2,5820.59×
Vermont2,1870.58×
Alaska2,0870.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Elantra audience
BrandAffinityCategory
Hyundai Tucson58.98×Cars & Mobility
Hyundai Santa Fe54.55×Cars & Mobility
Hyundai Sonata60.25×Cars & Mobility
Convertible20×Cars & Mobility
Toyota Corolla22.06×Cars & Mobility
Hyundai Accent55.71×Cars & Mobility
Kia Sorento29.86×Cars & Mobility
Mitsubishi Mirage43.67×Cars & Mobility
Mitsubishi Outlander30.62×Cars & Mobility
Toyota RAV415.84×Cars & Mobility
Kia Sportage26.55×Cars & Mobility
Mazda CX-520.28×Cars & Mobility
Supercharger18.58×Cars & Mobility
Trick-or-treating14.37×Kids & Family
Hyundai i1060.47×Cars & Mobility
Front-wheel drive12.79×Cars & Mobility
Coupé13.05×Cars & Mobility
Honda Accord15.54×Cars & Mobility
Station wagon16.47×Cars & Mobility
Honda CR-V13.81×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Elantra audience
TraitClusterScore
Family OrientationCONSERVATISM1.87
Need for SecurityCONSERVATISM1.6
Quality AwarenessPREMIUM1.43
Urban LifestyleOPEN1.28
Price SensitivityPREMIUM1.24
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Elantra
CountryShare
United States23.6%
India6.3%
Canada5.5%

See Hyundai Elantra audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Hyundai Elantra have in United States?

Hyundai Elantra has an estimated audience of 2,143,893 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyundai Elantra fans?

36.1% of Hyundai Elantra fans are female, 63.9% are male, with an average age of 39.9 years.

Which brands do Hyundai Elantra fans like most?

Hyundai Elantra fans show strongest brand affinity for Hyundai Tucson (58.98×), Hyundai Santa Fe (54.55×), and Hyundai Sonata (60.25×) over the country average.

Where do Hyundai Elantra fans live in United States?

Hyundai Elantra fans in United States are most concentrated in California (reach 270,927), Texas (reach 256,412), and Florida (reach 224,812). These three regions account for the largest share of the active audience.

What other brands do Hyundai Elantra fans also like?

Beyond Hyundai Elantra itself, the audience over-indexes on Hyundai Santa Fe (54.55×), Hyundai Sonata (60.25×), Convertible (20×), and Toyota Corolla (22.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Elantra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.