Rascasse Audience Intelligence

Hyundai Elantra Audience in United States

A data profile of the people who buy, follow and care about Hyundai Elantra in United States — modelled from more than twelve digital signal sources. Hyundai Elantra has an estimated audience of 2,155,075 people in United States.

#70among Car Model in United States#462in Cars & Mobility

The average Hyundai Elantra fan in United States is 39.9 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Hyundai Tucson, Hyundai Santa Fe, Hyundai Sonata, with strongest over-indexing on Hyundai Tucson (58.98× the country average).

Demographically, the Hyundai Elantra audience skews more male with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyundai Elantra fan in United States is more male, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Hyundai Tucson.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyundai Elantra profile in United States.

Audience size
2.2M
in United States
Gender
36.1%♀
63.9% male
Age
39.9
average years
Country rank
#13446
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyundai Elantra fans

36.1% are female, 63.9% are male, average age 39.9.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Hyundai Elantra audience in United States
MetricValue
Female36.1%
Male63.9%
Average age39.9
Estimated audience size2,155,075
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Hyundai Elantra audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+24%
Fig. 04

Worldwide distribution

23.4%

of the worldwide Hyundai Elantra audience comes from United States.

Worldwide audience distribution share by country for Hyundai Elantra
CountryShare
United States23.4%
India6.4%
Canada5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyundai Elantra audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyundai Elantra fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.44×
02Mississippi~20K1.40×
03Alabama~40K1.39×
04Georgia~90K1.35×
05Texas~200K1.33×
06Louisiana~40K1.30×
07Arkansas~20K1.30×
08New Jersey~70K1.28×
09Oklahoma~30K1.28×
10Arizona~50K1.23×
11Maryland~40K1.20×
12Illinois~90K1.19×
13Ohio~80K1.14×
14West Virginia~10K1.14×
15Pennsylvania~80K1.13×
16North Carolina~70K1.13×
17Virginia~60K1.13×
18Tennessee~50K1.13×
19Missouri~40K1.12×
20Indiana~40K1.10×
21Nevada~20K1.10×
22Delaware~7K1.10×
23Connecticut~20K1.09×
24Kentucky~30K1.08×
25Kansas~20K1.05×
26California~200K1.04×
27Rhode Island~7K1.03×
28South Carolina~30K1.01×
29Utah~20K0.99×
30New York~100K0.97×
31New Mexico~10K0.96×
32Massachusetts~40K0.91×
33Nebraska~10K0.90×
34Washington~40K0.89×
35New Hampshire~7K0.89×
36Hawaii~8K0.87×
37Maine~7K0.85×
38Washington, District of Columbia~5K0.83×
39Iowa~10K0.82×
40Wisconsin~30K0.81×
41Minnesota~20K0.81×
42Idaho~9K0.79×
43Oregon~20K0.74×
44Michigan~40K0.73×
45Colorado~20K0.73×
46South Dakota~3K0.69×
47North Dakota~3K0.69×
48Vermont~2K0.66×
49Alaska~3K0.59×
50Montana~3K0.54×
Fig. 06

Affinity by region

Affinity by region — Hyundai Elantra, United States
0.54×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyundai Elantra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyundai Elantra audience
#·InterestCategoryAffinity×
01Hyundai i10Cars & Mobility60.47×
02Hyundai SonataCars & Mobility60.25×
03Hyundai TucsonCars & Mobility58.98×
04Hyundai AccentCars & Mobility55.71×
05Hyundai Santa FeCars & Mobility54.55×
06Mitsubishi MirageCars & Mobility43.67×
07Mitsubishi OutlanderCars & Mobility30.62×
08Kia SorentoCars & Mobility29.86×
09Kia SportageCars & Mobility26.55×
10Toyota CorollaCars & Mobility22.06×
11Mazda CX-5Cars & Mobility20.28×
12ConvertibleCars & Mobility20.00×
13SuperchargerCars & Mobility18.58×
14Station wagonCars & Mobility16.47×
15Toyota RAV4Cars & Mobility15.84×
16Honda AccordCars & Mobility15.54×
17Trick-or-treatingKids & Family14.37×
18Honda CR-VCars & Mobility13.81×
19CoupéCars & Mobility13.05×
20Front-wheel driveCars & Mobility12.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyundai Elantra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyundai Elantra audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM4.86×
PatriotismCONSERVATISM2.20×
MindfulnessBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyundai Elantra audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.86×
ExtroversionTHRILL0.93×
Healthy LifestyleBALANCE0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyundai Elantra have in United States?

Hyundai Elantra has an estimated audience of 2,155,075 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Hyundai Elantra fans?

36.1% of Hyundai Elantra fans are female, 63.9% are male, with an average age of 39.9 years.

03

Which brands do Hyundai Elantra fans like most?

Hyundai Elantra fans show strongest brand affinity for Hyundai Tucson (58.98×), Hyundai Santa Fe (54.55×), and Hyundai Sonata (60.25×) over the country average.

04

Where do Hyundai Elantra fans live in United States?

Hyundai Elantra fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hyundai Elantra fans also like?

Beyond Hyundai Elantra itself, the audience over-indexes on Hyundai Santa Fe (54.55×), Hyundai Sonata (60.25×), Convertible (20×), and Toyota Corolla (22.06×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Elantra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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