Hyundai Accent Audience in United States

Hyundai Accent has an estimated audience of 634,782 people in United States. 34.4% are female, 65.6% are male, average age 40.4. Top regions: Texas, Florida, California. Top brand affinities: Burger King, Pizza Hut, Pizza, KFC, France.
The average Hyundai Accent fan in United States is 40.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Burger King, Pizza Hut, Pizza, with strongest over-indexing on Burger King (4.53× the country average). Demographically, the Hyundai Accent audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Hyundai Accent fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 40.4 |
| Estimated audience size | 634,782 |
Audience persona
The typical Hyundai Accent fan in United States is more male, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Burger King.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 73,496 | 1.35× |
| Florida | 71,657 | 1.67× |
| California | 71,428 | 1.02× |
| New York | 36,172 | 1.02× |
| Pennsylvania | 24,152 | 1.13× |
| Illinois | 22,653 | 1.07× |
| Georgia | 22,079 | 1.13× |
| North Carolina | 20,800 | 1.09× |
| Ohio | 19,988 | 1.02× |
| New Jersey | 19,403 | 1.2× |
| Virginia | 19,217 | 1.24× |
| Arizona | 16,496 | 1.27× |
| Washington | 13,420 | 1.05× |
| Tennessee | 13,144 | 1.03× |
| Maryland | 12,527 | 1.15× |
| Massachusetts | 12,092 | 0.97× |
| Michigan | 11,191 | 0.67× |
| Indiana | 10,831 | 0.93× |
| Missouri | 10,287 | 1.01× |
| Alabama | 9,794 | 1.1× |
| Colorado | 9,582 | 0.96× |
| South Carolina | 9,116 | 0.95× |
| Nevada | 8,631 | 1.41× |
| Kentucky | 8,344 | 1.05× |
| Louisiana | 8,265 | 1.01× |
| Oklahoma | 8,180 | 1.16× |
| Connecticut | 7,597 | 1.19× |
| Wisconsin | 7,329 | 0.77× |
| Oregon | 7,302 | 1× |
| Utah | 7,036 | 1.24× |
| Minnesota | 6,334 | 0.7× |
| Arkansas | 5,805 | 1.11× |
| Mississippi | 5,420 | 1.04× |
| Kansas | 4,891 | 0.98× |
| New Mexico | 3,943 | 1.24× |
| Iowa | 3,638 | 0.7× |
| Hawaii | 3,097 | 1.14× |
| Idaho | 2,994 | 0.94× |
| West Virginia | 2,917 | 0.99× |
| Nebraska | 2,536 | 0.8× |
| New Hampshire | 2,345 | 0.94× |
| Maine | 2,218 | 0.98× |
| Rhode Island | 2,140 | 1.06× |
| Washington, District of Columbia | 1,726 | 0.9× |
| Delaware | 1,584 | 0.9× |
| Alaska | 1,187 | 0.87× |
| Montana | 1,059 | 0.6× |
| South Dakota | 875 | 0.6× |
| Vermont | 720 | 0.65× |
| North Dakota | 687 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Burger King | 4.53× | Food & Beverages |
| Pizza Hut | 4.33× | Food & Beverages |
| Pizza | 4.74× | Food & Beverages |
| KFC | 4.79× | Food & Beverages |
| France | 6.75× | Travel & Leisure |
| Online shopping | 2.14× | Shopping |
| Business | 2.14× | Business & Career |
| Vehicles | 2.06× | Cars & Mobility |
| Acoustic guitar | 4.65× | Music & Radio |
| Physical exercise | 2.18× | Sports |
| 1.95× | Internet & Social Media | |
| Freestyle swimming | 8.02× | Sports |
| Physical fitness | 2.03× | Sports |
| Electric guitar | 3.71× | Music & Radio |
| Combat sport | 4.04× | Sports |
| Pokémon | 4.08× | Games |
| French fries | 4.84× | Food & Beverages |
| Family | 1.83× | Kids & Family |
| YouTube | 1.83× | Movies & TV |
| Beauty | 1.75× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.83 |
| Family Orientation | CONSERVATISM | 2.61 |
| Need for Security | CONSERVATISM | 1.82 |
| Risk Appetite | THRILL | 1.68 |
| Quality Awareness | PREMIUM | 1.53 |
| Urban Lifestyle | OPEN | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 7.9% |
| India | 6.7% |
| Vietnam | 5.2% |
See Hyundai Accent audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Hyundai Accent have in United States?
Hyundai Accent has an estimated audience of 634,782 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Hyundai Accent fans?
34.4% of Hyundai Accent fans are female, 65.6% are male, with an average age of 40.4 years.
Which brands do Hyundai Accent fans like most?
Hyundai Accent fans show strongest brand affinity for Burger King (4.53×), Pizza Hut (4.33×), and Pizza (4.74×) over the country average.
Where do Hyundai Accent fans live in United States?
Hyundai Accent fans in United States are most concentrated in Texas (reach 73,496), Florida (reach 71,657), and California (reach 71,428). These three regions account for the largest share of the active audience.
What other brands do Hyundai Accent fans also like?
Beyond Hyundai Accent itself, the audience over-indexes on Pizza Hut (4.33×), Pizza (4.74×), KFC (4.79×), and France (6.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Hyundai Accent. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.