France Audience in United States

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France has an estimated audience of 15,350,867 people in United States. 63.0% are female, 37.0% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Wok, Governor of Michigan, Hibachi, headspace.

The average France fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Wok, Governor of Michigan, with strongest over-indexing on Goop (12.26× the country average). Demographically, the France audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of France fans

Demographic split for France audience in United States
MetricValue
Female63.0%
Male37.0%
Average age38.4
Estimated audience size15,350,867

Audience persona

The typical France fan in United States is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for France in United States
RegionReachAffinity
California2,397,7331.42×
Texas1,713,7791.3×
Florida1,550,2651.49×
New York1,206,5011.41×
Illinois580,9321.14×
Georgia534,4661.13×
Pennsylvania515,5091×
New Jersey482,8911.24×
North Carolina481,5691.04×
Virginia476,7741.28×
Ohio435,2560.92×
Washington409,6671.33×
Massachusetts398,6401.32×
Michigan370,8720.92×
Arizona328,2251.05×
Maryland326,7411.24×
Tennessee272,1570.88×
Indiana257,8700.92×
Colorado256,1451.06×
Minnesota240,1881.09×
Missouri222,8820.9×
Oregon212,1301.21×
Wisconsin207,0710.9×
South Carolina198,8680.86×
Connecticut180,5731.17×
Louisiana174,2320.88×
Alabama168,4350.79×
Kentucky161,4950.84×
Nevada151,5651.02×
Oklahoma147,2760.86×
Utah136,8011×
Kansas113,7780.94×
Iowa103,2290.82×
Arkansas93,9650.74×
Mississippi90,1880.71×
Washington, District of Columbia77,6101.68×
Hawaii66,3681.01×
Idaho65,5150.85×
Nebraska63,8470.83×
New Mexico61,9490.8×
New Hampshire58,7780.97×
Maine53,3130.97×
West Virginia50,9100.71×
Rhode Island47,7630.98×
Delaware34,2190.81×
Montana31,1300.73×
Alaska26,5300.81×
North Dakota26,0070.82×
Vermont25,4110.94×
South Dakota23,0620.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for France audience
BrandAffinityCategory
Goop12.26×Internet & Social Media
Wok14×Food & Beverages
Governor of Michigan15.61×Politics & Society
Hibachi14.02×Food & Beverages
headspace16.36×Health
Google Home10.79×Technology & Electronics
Fairy godmother11.62×Literature
Cherish (group)16.83×Music & Radio
Vocal harmony6.9×Music & Radio
Grinch6.09×Movies & TV
Grace Slick12.96×Music & Radio
Nuts (film)8.28×Movies & TV
Hipster11.76×Politics & Society
El Paso County, Colorado15.62×Travel & Leisure
Elsword19.57×Games
JDSU3.44×Business & Career
Nationality2.39×Politics & Society
9NEWS (KUSA)5.35×Movies & TV
TV Fanatic11.58×Movies & TV
Guitarist (magazine)12.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by France audience
TraitClusterScore
Design AffinityPREMIUM1.85
ExtroversionTHRILL1.53
Quality AwarenessPREMIUM1.34
TravellingTHRILL1.33
PatriotismCONSERVATISM1.31
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for France
CountryShare
France15.8%
United States9.2%
Italy8.8%

See France audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does France have in United States?

France has an estimated audience of 15,350,867 people in United States, concentrated in California and Texas.

What is the gender split and age of France fans?

63.0% of France fans are female, 37.0% are male, with an average age of 38.4 years.

Which brands do France fans like most?

France fans show strongest brand affinity for Goop (12.26×), Wok (14×), and Governor of Michigan (15.61×) over the country average.

Where do France fans live in United States?

France fans in United States are most concentrated in California (reach 2,397,733), Texas (reach 1,713,779), and Florida (reach 1,550,265). These three regions account for the largest share of the active audience.

What other brands do France fans also like?

Beyond France itself, the audience over-indexes on Wok (14×), Governor of Michigan (15.61×), Hibachi (14.02×), and headspace (16.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.