Rascasse Audience Intelligence

France Audience in United States

A data profile of the people who buy, follow and care about France in United States — modelled from more than twelve digital signal sources. France has an estimated audience of 15,350,867 people in United States.

#24among Country in United States#123among POI in United States#196in Travel & Leisure

The average France fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Decoration, IKEA, Tattoos, with strongest over-indexing on Decoration (5.36× the country average).

Demographically, the France audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical France fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Decoration.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the France profile in United States.

Audience size
15.4M
in United States
Gender
63.0%♀
37.0% male
Age
38.4
average years
Country rank
#2268
POI in United States
Fig. 01

Search interest · 12-month trend

+83%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of France fans

63.0% are female, 37.0% are male, average age 38.4.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for France audience in United States
MetricValue
Female63.0%
Male37.0%
Average age38.4
Estimated audience size15,350,867
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the France audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

9.2%

of the worldwide France audience comes from United States.

Worldwide audience distribution share by country for France
CountryShare
France15.8%
United States9.2%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the France audience in United States is strongest.

Fig. 05

Top regions by affinity

France fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K1.47×
02California~2M1.32×
03Massachusetts~400K1.31×
04Texas~1.5M1.27×
05New York~1M1.27×
06Washington~400K1.27×
07Florida~1.5M1.25×
08Virginia~500K1.25×
09New Jersey~500K1.24×
10Maryland~300K1.17×
11Connecticut~200K1.13×
12Georgia~500K1.12×
13Oregon~200K1.12×
14Illinois~600K1.11×
15Minnesota~200K1.07×
16Arizona~300K1.06×
17Utah~100K1.06×
18Pennsylvania~500K1.05×
19North Carolina~500K1.03×
20Colorado~200K1.01×
21Nevada~100K1.01×
22Maine~60K1.01×
23Kansas~100K1.00×
24Rhode Island~50K1.00×
25New Hampshire~60K0.99×
26Vermont~30K0.99×
27Hawaii~60K0.97×
28North Dakota~30K0.96×
29Indiana~300K0.94×
30Nebraska~70K0.93×
31South Carolina~200K0.92×
32Wisconsin~200K0.92×
33Idaho~70K0.92×
34Missouri~200K0.91×
35Oklahoma~200K0.90×
36Ohio~400K0.89×
37Michigan~400K0.89×
38Louisiana~200K0.89×
39Kentucky~200K0.89×
40Alaska~30K0.88×
41Iowa~100K0.87×
42New Mexico~70K0.87×
43Delaware~40K0.87×
44Tennessee~300K0.83×
45Montana~30K0.82×
46South Dakota~30K0.82×
47Alabama~200K0.81×
48Arkansas~100K0.80×
49Mississippi~90K0.74×
50West Virginia~50K0.73×
Fig. 06

Affinity by region

Affinity by region — France, United States
0.73×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the France audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for France audience
#·InterestCategoryAffinity×
01DecorationHome & Garden5.36×
02BadmintonSports5.35×
03Hybrid electric vehicleCars & Mobility5.18×
04CheeseburgerFood & Beverages4.54×
05CostumeFashion & Accessoires3.23×
06CrochetHome & Garden2.99×
07OtakuLiterature2.86×
08Solar energyHome & Garden2.36×
09PianoMusic & Radio2.27×
10Acoustic guitarMusic & Radio2.26×
11IKEAHome & Garden2.22×
12InnovationBusiness & Career2.19×
13Swimming poolSports2.18×
14FedExBusiness & Career2.11×
15TattoosFashion & Accessoires1.96×
16TrousersFashion & Accessoires1.79×
17Men's clothingFashion & Accessoires1.78×
18Mortgage loansBusiness & Career1.72×
19FIFA World CupSports1.52×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the France audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by France audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.58×
Design AffinityPREMIUM1.47×
IndulgenceJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by France audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.86×
DIY MentalityTHRILL0.88×
TraditionCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does France have in United States?

France has an estimated audience of 15,350,867 people in United States, concentrated in California and Texas.

02

What is the gender split and age of France fans?

63.0% of France fans are female, 37.0% are male, with an average age of 38.4 years.

03

Which brands do France fans like most?

France fans show strongest brand affinity for Decoration (5.36×), IKEA (2.22×), and Tattoos (1.96×) over the country average.

04

Where do France fans live in United States?

France fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do France fans also like?

Beyond France itself, the audience over-indexes on IKEA (2.22×), Tattoos (1.96×), Pinterest (1.5×), and Cheeseburger (4.54×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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