Cheeseburger Audience in United States

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Cheeseburger has an estimated audience of 9,215,865 people in United States. 50.8% are female, 49.2% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: Burger King, Pizza Hut, KFC, Pizza, French fries.

The average Cheeseburger fan in United States is 35.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Burger King, Pizza Hut, KFC, with strongest over-indexing on Burger King (4.43× the country average). Demographically, the Cheeseburger audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Cheeseburger fans

Demographic split for Cheeseburger audience in United States
MetricValue
Female50.8%
Male49.2%
Average age35.5
Estimated audience size9,215,865

Audience persona

The typical Cheeseburger fan in United States is balanced, around 35.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Burger King.

Top regions in United States

Top regions ranked by reach for Cheeseburger in United States
RegionReachAffinity
California986,3790.97×
Texas765,3720.97×
Florida608,4430.98×
New York488,1110.95×
Illinois349,3591.14×
Pennsylvania322,1221.04×
North Carolina299,0921.08×
Georgia290,8781.02×
Ohio278,9890.98×
Michigan256,0331.06×
New Jersey237,3331.01×
Virginia221,2250.99×
Arizona196,0651.04×
Washington188,1651.02×
Tennessee186,5311.01×
Indiana182,7961.09×
Massachusetts170,4920.94×
Missouri167,1541.13×
Nebraska149,3563.23×
South Carolina148,9621.07×
Maryland146,3030.92×
Colorado138,0980.95×
Wisconsin120,8600.87×
Minnesota119,5530.91×
Kentucky113,4520.98×
Alabama111,3490.86×
Louisiana103,5250.87×
Oregon100,6000.95×
Oklahoma98,4780.96×
Nevada91,7101.03×
Connecticut85,7830.93×
Kansas82,8241.14×
Utah75,3320.91×
Iowa73,2680.96×
Mississippi72,3090.95×
Arkansas71,3660.94×
Hawaii69,8131.76×
Idaho39,8340.86×
West Virginia39,3150.92×
New Mexico39,0520.84×
Maine28,0210.85×
New Hampshire27,7060.76×
Rhode Island24,4570.83×
Delaware24,0190.94×
Washington, District of Columbia21,9300.79×
Montana19,9450.78×
North Dakota18,0320.95×
South Dakota16,7700.79×
Alaska15,5920.79×
Vermont10,1670.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheeseburger audience
BrandAffinityCategory
Burger King4.43×Food & Beverages
Pizza Hut3.66×Food & Beverages
KFC4.25×Food & Beverages
Pizza3.51×Food & Beverages
French fries4.82×Food & Beverages
Beauty1.75×Beauty & Wellness
Subway2.84×Food & Beverages
Five Guys4.66×Food & Beverages
Hamburger3.62×Food & Beverages
Taco Bell2.55×Food & Beverages
Paris4.99×Travel & Leisure
Whataburger3.77×Food & Beverages
Shake Shack5.15×Food & Beverages
France4.54×Travel & Leisure
Motherhood1.81×Kids & Family
Acoustic guitar3.29×Music & Radio
Shoes1.63×Fashion & Accessoires
Hair products1.8×Beauty & Wellness
Jack in the Box3.52×Food & Beverages
Electric guitar2.7×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheeseburger audience
TraitClusterScore
Urban LifestyleOPEN1.6
Early Adopter MentalityPOWER1.41
Convenience OrientationPREMIUM1.37
LGBTQ+ IdentityOPEN1.31
Luxury OrientationPREMIUM1.31
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Cheeseburger
CountryShare
United States19.3%
Brazil6.6%
Japan5.6%

See Cheeseburger audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Cheeseburger have in United States?

Cheeseburger has an estimated audience of 9,215,865 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheeseburger fans?

50.8% of Cheeseburger fans are female, 49.2% are male, with an average age of 35.5 years.

Which brands do Cheeseburger fans like most?

Cheeseburger fans show strongest brand affinity for Burger King (4.43×), Pizza Hut (3.66×), and KFC (4.25×) over the country average.

Where do Cheeseburger fans live in United States?

Cheeseburger fans in United States are most concentrated in California (reach 986,379), Texas (reach 765,372), and Florida (reach 608,443). These three regions account for the largest share of the active audience.

What other brands do Cheeseburger fans also like?

Beyond Cheeseburger itself, the audience over-indexes on Pizza Hut (3.66×), KFC (4.25×), Pizza (3.51×), and French fries (4.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheeseburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.