Rascasse Audience Intelligence

Cheeseburger Audience in United States

A data profile of the people who buy, follow and care about Cheeseburger in United States — modelled from more than twelve digital signal sources. Cheeseburger has an estimated audience of 9,215,865 people in United States.

#29among Dish in United States#2454among Topic in United States#295in Food & Beverages

The average Cheeseburger fan in United States is 35.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Burger King, Pizza Hut, Domino's Pizza, with strongest over-indexing on Burger King (4.43× the country average).

Demographically, the Cheeseburger audience skews balanced with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheeseburger fan in United States is balanced, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Burger King.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheeseburger profile in United States.

Audience size
9.2M
in United States
Gender
50.8%♀
49.2% male
Age
35.5
average years
Country rank
#3893
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheeseburger fans

50.8% are female, 49.2% are male, average age 35.5.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Cheeseburger audience in United States
MetricValue
Female50.8%
Male49.2%
Average age35.5
Estimated audience size9,215,865
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Cheeseburger audience in United States
Age bracketShare%
16-1931%
20-2921%
30-3917%
40-4916%
50+16%
Fig. 04

Worldwide distribution

19.3%

of the worldwide Cheeseburger audience comes from United States.

Worldwide audience distribution share by country for Cheeseburger
CountryShare
United States19.3%
Brazil6.6%
Japan5.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheeseburger audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheeseburger fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K3.16×
02Hawaii~60K1.50×
03Kansas~90K1.21×
04Missouri~200K1.17×
05Indiana~200K1.14×
06Illinois~300K1.09×
07South Carolina~200K1.09×
08Iowa~80K1.07×
09Pennsylvania~300K1.05×
10Oklahoma~100K1.05×
11Kentucky~100K1.03×
12North Dakota~20K1.03×
13Ohio~300K1.02×
14North Carolina~300K1.01×
15Maine~30K1.01×
16South Dakota~20K1.00×
17Utah~80K0.98×
18Arkansas~70K0.98×
19Arizona~200K0.97×
20Wisconsin~100K0.97×
21Idaho~40K0.97×
22Michigan~200K0.96×
23Alabama~100K0.96×
24Nevada~80K0.95×
25Mississippi~70K0.95×
26Montana~20K0.95×
27Texas~700K0.94×
28Georgia~300K0.94×
29New Jersey~200K0.94×
30Washington~200K0.94×
31Oregon~100K0.94×
32Delaware~20K0.94×
33Virginia~200K0.93×
34Connecticut~90K0.93×
35West Virginia~40K0.92×
36Tennessee~200K0.91×
37Massachusetts~200K0.91×
38Colorado~100K0.91×
39Minnesota~100K0.91×
40Alaska~20K0.89×
41California~900K0.88×
42New Mexico~40K0.87×
43Florida~500K0.86×
44New Hampshire~30K0.86×
45New York~400K0.85×
46Louisiana~100K0.85×
47Rhode Island~20K0.85×
48Maryland~100K0.84×
49Vermont~10K0.75×
50Washington, District of Columbia~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Cheeseburger, United States
0.72×1.00×3.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheeseburger audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheeseburger audience
#·InterestCategoryAffinity×
01Shake ShackFood & Beverages5.15×
02ParisTravel & Leisure4.99×
03French friesFood & Beverages4.82×
04Five GuysFood & Beverages4.66×
05FranceTravel & Leisure4.54×
06Burger KingFood & Beverages4.43×
07KFCFood & Beverages4.25×
08Domino's PizzaFood & Beverages3.99×
09WhataburgerFood & Beverages3.77×
10Pizza HutFood & Beverages3.66×
11HamburgerFood & Beverages3.62×
12PizzaFood & Beverages3.51×
13Acoustic guitarMusic & Radio3.29×
14SubwayFood & Beverages2.84×
15McDonald'sFood & Beverages2.81×
16Taco BellFood & Beverages2.55×
17Wendy'sFood & Beverages2.47×
18MotherhoodKids & Family1.81×
19BeautyBeauty & Wellness1.75×
20ShoesFashion & Accessoires1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheeseburger audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheeseburger audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.03×
Quality AwarenessPREMIUM1.97×
Early Adopter MentalityPOWER1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheeseburger audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
Community OrientationOPEN0.88×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheeseburger have in United States?

Cheeseburger has an estimated audience of 9,215,865 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheeseburger fans?

50.8% of Cheeseburger fans are female, 49.2% are male, with an average age of 35.5 years.

03

Which brands do Cheeseburger fans like most?

Cheeseburger fans show strongest brand affinity for Burger King (4.43×), Pizza Hut (3.66×), and Domino's Pizza (3.99×) over the country average.

04

Where do Cheeseburger fans live in United States?

Cheeseburger fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Cheeseburger fans also like?

Beyond Cheeseburger itself, the audience over-indexes on Pizza Hut (3.66×), Domino's Pizza (3.99×), KFC (4.25×), and Pizza (3.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cheeseburger. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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