Rascasse Audience Intelligence

France Audience in Germany

A data profile of the people who buy, follow and care about France in Germany — modelled from more than twelve digital signal sources. France has an estimated audience of 7,554,401 people in Germany.

#7among Country in Germany#25among POI in Germany#40in Travel & Leisure

The average France fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include CHIO Aachen, Succulent plant, Ballet, with strongest over-indexing on CHIO Aachen (2.49× the country average).

Demographically, the France audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical France fan in Germany is more female, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for CHIO Aachen.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the France profile in Germany.

Audience size
7.6M
in Germany
Gender
60.2%♀
39.8% male
Age
38.2
average years
Country rank
#568
POI in Germany
Fig. 01

Search interest · 12-month trend

+62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of France fans

60.2% are female, 39.8% are male, average age 38.2.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for France audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age38.2
Estimated audience size7,554,401
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the France audience in Germany
Age bracketShare%
16-1921%
20-2921%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

4.5%

of the worldwide France audience comes from Germany.

Worldwide audience distribution share by country for France
CountryShare
France15.8%
United States9.2%
Italy8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the France audience in Germany is strongest.

Fig. 05

Top regions by affinity

France fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~100K1.23×
02Baden-Württemberg~1M1.16×
03Nordrhein-Westfalen~2M1.12×
04Rheinland-Pfalz~400K1.09×
05Hessen~600K1.03×
06Sachsen~400K1.02×
07Hamburg~200K1.01×
08Bayern~1M0.99×
09Schleswig-Holstein~300K0.98×
10Niedersachsen~700K0.96×
11Berlin~300K0.96×
12Bremen~60K0.96×
13Brandenburg~200K0.93×
14Mecklenburg-Vorpommern~100K0.92×
15Thüringen~200K0.91×
16Sachsen-Anhalt~200K0.86×
Fig. 06

Affinity by region

Affinity by region — France, Germany
0.86×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the France audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for France audience
#·InterestCategoryAffinity×
01Succulent plantHome & Garden3.11×
02Great DanePets & Animals2.68×
03BalletMusic & Radio2.67×
04CHIO AachenSports2.49×
05PillowHome & Garden2.44×
06Black catPets & Animals2.37×
07Shih TzuPets & Animals2.35×
08LivestockPets & Animals2.31×
09High schoolBusiness & Career2.28×
10Yorkshire TerrierPets & Animals2.25×
11BeaglePets & Animals2.22×
12British ShorthairPets & Animals2.21×
13EssoCars & Mobility2.17×
14Google NewsNews2.12×
15French BulldogPets & Animals2.11×
16Siberian HuskyPets & Animals2.11×
17Labrador RetrieverPets & Animals2.09×
18Chihuahua (dog)Pets & Animals2.09×
19Musical instrumentMusic & Radio1.76×
20House musicMusic & Radio1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the France audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by France audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.40×
Quality AwarenessPREMIUM1.34×
Convenience OrientationPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by France audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.79×
Pet OwnershipJOY0.81×
Sports ActivityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does France have in Germany?

France has an estimated audience of 7,554,401 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of France fans?

60.2% of France fans are female, 39.8% are male, with an average age of 38.2 years.

03

Which brands do France fans like most?

France fans show strongest brand affinity for CHIO Aachen (2.49×), Succulent plant (3.11×), and Ballet (2.67×) over the country average.

04

Where do France fans live in Germany?

France fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1M), and Baden-Württemberg (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do France fans also like?

Beyond France itself, the audience over-indexes on Succulent plant (3.11×), Ballet (2.67×), House music (1.66×), and French Bulldog (2.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in Germany

See France audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →