Rascasse Audience Intelligence

British Shorthair Audience in Germany

A data profile of the people who buy, follow and care about British Shorthair in Germany — modelled from more than twelve digital signal sources. British Shorthair has an estimated audience of 4,686,616 people in Germany.

#725among Topic in Germany#48in Pets & Animals

The average British Shorthair fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Food and drink, Harry Potter, Entertainment, with strongest over-indexing on Food and drink (1.93× the country average).

Demographically, the British Shorthair audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical British Shorthair fan in Germany is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Food and drink.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Shorthair profile in Germany.

Audience size
4.7M
in Germany
Gender
69.4%♀
30.6% male
Age
37.0
average years
Country rank
#1162
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Shorthair fans

69.4% are female, 30.6% are male, average age 37.0.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for British Shorthair audience in Germany
MetricValue
Female69.4%
Male30.6%
Average age37.0
Estimated audience size4,686,616
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the British Shorthair audience in Germany
Age bracketShare%
16-1925%
20-2922%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

7.1%

of the worldwide British Shorthair audience comes from Germany.

Worldwide audience distribution share by country for British Shorthair
CountryShare
Japan19.4%
United States17.7%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Shorthair audience in Germany is strongest.

Fig. 05

Top regions by affinity

British Shorthair fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.19×
02Sachsen-Anhalt~100K1.13×
03Nordrhein-Westfalen~1M1.09×
04Thüringen~100K1.07×
05Brandenburg~200K1.06×
06Hessen~400K1.05×
07Rheinland-Pfalz~200K1.05×
08Niedersachsen~500K1.01×
09Baden-Württemberg~600K1.00×
10Bayern~700K0.96×
11Hamburg~100K0.96×
12Berlin~200K0.95×
13Saarland~50K0.92×
14Bremen~40K0.90×
15Mecklenburg-Vorpommern~80K0.89×
16Schleswig-Holstein~100K0.86×
Fig. 06

Affinity by region

Affinity by region — British Shorthair, Germany
0.86×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Shorthair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Shorthair audience
#·InterestCategoryAffinity×
01Harry PotterMovies & TV2.36×
02VeganismFood & Beverages2.30×
03AldiShopping2.23×
04LidlShopping2.14×
05PetsPets & Animals2.09×
06FoodFood & Beverages1.97×
07ReadingLiterature1.96×
08Outdoor recreationSports1.95×
09Food and drinkFood & Beverages1.93×
10Arts and musicArts & Culture1.93×
11VehiclesCars & Mobility1.91×
12EntertainmentMovies & TV1.89×
13MoviesMovies & TV1.89×
14Politics and social issuesPolitics & Society1.89×
15SportsSports1.87×
16Consumer electronicsTechnology & Electronics1.87×
17Live eventsMusic & Radio1.86×
18GermanyTravel & Leisure1.78×
19MusicBusiness & Career1.77×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Shorthair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Shorthair audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.56×
Healthy LifestyleBALANCE2.09×
SustainabilityBALANCE1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Shorthair audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM1.40×
Family OrientationCONSERVATISM1.40×
Career OrientationPOWER1.44×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Shorthair have in Germany?

British Shorthair has an estimated audience of 4,686,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of British Shorthair fans?

69.4% of British Shorthair fans are female, 30.6% are male, with an average age of 37.0 years.

03

Which brands do British Shorthair fans like most?

British Shorthair fans show strongest brand affinity for Food and drink (1.93×), Harry Potter (2.36×), and Entertainment (1.89×) over the country average.

04

Where do British Shorthair fans live in Germany?

British Shorthair fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do British Shorthair fans also like?

Beyond British Shorthair itself, the audience over-indexes on Harry Potter (2.36×), Entertainment (1.89×), Arts and music (1.93×), and Food (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See British Shorthair audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for British Shorthair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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