British Shorthair Audience in Germany
British Shorthair has an estimated audience of 4,686,616 people in Germany. 69.4% are female, 30.6% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Food and drink, Entertainment, Arts and music, Food.
The average British Shorthair fan in Germany is 37.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Food and drink, Entertainment, with strongest over-indexing on Harry Potter (2.36× the country average). Demographically, the British Shorthair audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of British Shorthair fans
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 37.0 |
| Estimated audience size | 4,686,616 |
Audience persona
The typical British Shorthair fan in Germany is more female, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,161,024 | 1.13× |
| Bayern | 738,853 | 0.98× |
| Baden-Württemberg | 661,745 | 1.03× |
| Niedersachsen | 465,174 | 1.02× |
| Hessen | 372,692 | 1.04× |
| Sachsen | 273,920 | 1.19× |
| Rheinland-Pfalz | 252,088 | 1.07× |
| Berlin | 206,183 | 0.98× |
| Brandenburg | 148,775 | 1.02× |
| Schleswig-Holstein | 143,936 | 0.86× |
| Sachsen-Anhalt | 131,097 | 1.08× |
| Thüringen | 122,289 | 1.02× |
| Hamburg | 104,047 | 0.98× |
| Mecklenburg-Vorpommern | 75,155 | 0.84× |
| Saarland | 49,933 | 0.87× |
| Bremen | 34,672 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.36× | Movies & TV |
| Food and drink | 1.93× | Food & Beverages |
| Entertainment | 1.89× | Movies & TV |
| Arts and music | 1.93× | Arts & Culture |
| Food | 1.97× | Food & Beverages |
| Reading | 1.96× | Literature |
| Outdoor recreation | 1.95× | Sports |
| Sports | 1.87× | Sports |
| Pets | 2.09× | Pets & Animals |
| Movies | 1.89× | Movies & TV |
| Consumer electronics | 1.87× | Technology & Electronics |
| Vehicles | 1.91× | Cars & Mobility |
| Music | 1.77× | Business & Career |
| Germany | 1.78× | Travel & Leisure |
| Gala | 2.63× | News |
| Live events | 1.86× | Music & Radio |
| Aldi | 2.23× | Shopping |
| Politics and social issues | 1.89× | Politics & Society |
| Business and industry | 1.51× | Business & Career |
| Lidl | 2.14× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.34 |
| Sustainability | BALANCE | 1.8 |
| DIY Mentality | THRILL | 1.63 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Travelling | THRILL | 1.38 |
| Sports Activity | POWER | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 19.6% |
| United States | 17.9% |
| Germany | 7.2% |
See British Shorthair audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does British Shorthair have in Germany?
British Shorthair has an estimated audience of 4,686,616 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of British Shorthair fans?
69.4% of British Shorthair fans are female, 30.6% are male, with an average age of 37.0 years.
Which brands do British Shorthair fans like most?
British Shorthair fans show strongest brand affinity for Harry Potter (2.36×), Food and drink (1.93×), and Entertainment (1.89×) over the country average.
Where do British Shorthair fans live in Germany?
British Shorthair fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,161,024), Bayern (reach 738,853), and Baden-Württemberg (reach 661,745). These three regions account for the largest share of the active audience.
What other brands do British Shorthair fans also like?
Beyond British Shorthair itself, the audience over-indexes on Food and drink (1.93×), Entertainment (1.89×), Arts and music (1.93×), and Food (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for British Shorthair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.