A data profile of the people who buy, follow and care about France in Brazil — modelled from more than twelve digital signal sources. France has an estimated audience of 4,133,310 people in Brazil.
France has an estimated audience of 4,133,310 people in Brazil. 65.7% are female, 34.3% are male, average age 39.7. Top brand affinities: Canada, Paris, Belgium, Rock music, Pop music.
Top brand affinities include Canada, Paris, Belgium, with strongest over-indexing on Canada (2.94× the country average).
Demographically, the France audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical France fan in Brazil is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Canada.
The key figures that characterise the France profile in Brazil.
65.7% are female, 34.3% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 39.7 |
| Estimated audience size | 4,133,310 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide France audience comes from Brazil.
| Country | Share |
|---|---|
| France | 15.8% |
| United States | 9.2% |
| Italy | 8.8% |
The strongest cross-interests of the France audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Belgium | Travel & Leisure | 7.57× | ||
| 02 | Paris | Travel & Leisure | 4.42× | ||
| 03 | Matt Damon | Movies & TV | 3.94× | ||
| 04 | Germany | Travel & Leisure | 3.47× | ||
| 05 | Canada | Travel & Leisure | 2.94× | ||
| 06 | Maria Bethânia | Music & Radio | 2.89× | ||
| 07 | Epic Games | Games | 2.29× | ||
| 08 | Betfair | Games | 1.80× | ||
| 09 | Mascara | Beauty & Wellness | 1.80× | ||
| 10 | Spanish language | Politics & Society | 1.79× | ||
| 11 | Dafiti | Fashion & Accessoires | 1.77× | ||
| 12 | Shampoo | Beauty & Wellness | 1.72× | ||
| 13 | Rock music | Music & Radio | 1.62× | ||
| 14 | Pop music | Music & Radio | 1.60× | ||
| 15 | JusBrasil | Internet & Social Media | 1.60× | ||
| 16 | MSN | News | 1.56× | ||
| 17 | Game of Thrones | Movies & TV | 1.56× | ||
| 18 | Stand-up comedy | Movies & TV | 1.54× | ||
| 19 | Hip hop music | Music & Radio | 1.51× | ||
| 20 | Michael Jackson | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.58× | |
| Quality Awareness | PREMIUM | 1.55× | |
| Travelling | THRILL | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Mindfulness | BALANCE | 0.80× | |
| Price Sensitivity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for France. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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